The Businessman's Balance Sheet

Exabytes New Website Design Review

2008-09-30T15:31:00.003+08:00

To boost my chance of winning Mac Book Air from Exabytes, so here are my second review on a second blog of mine. (this count as two entries right?) ;)

Great Things About Exabytes New Website Design

The site is divided into a few sectors that are easy on the eyes. You can find what you are looking for (promotion, products, packages) easily. Important product showcase links are located above the fold. So users don’t have to scroll down to view Exabytes offering.

Express Options allow newbies to quickly find a suitable package without going through all the jargons. This will help a lot of people who are not familiar with hosting and domain.

Logos of payment processor and notable clients are clearly displayed. Research has indicated that well known logos do add to website credibility and boost sales.

The footer links is very good for SEO. It allows search bots to crawl inner web pages.
What ExaBytes Can Correct (or Add) for Maximum impact to the New Site Design

Suggestions on How to Make This New Website Design Great

Honestly, I am quite disappointed with the overall design of Exabytes new website. It’s nice undeniably but it’s TOO REGULAR for an established hosting company. It didn’t look much different compared to smaller hosting companies. As #1 host in Malaysia, I expect to see a design that stand out. Something unique to Exabytes personality.

The website has “enough” text link, but lacking in texts. This is important for natural on-site SEO purpose. I am aware that Exabytes has a proactive marketing policy and utilize Adwords to the max, but it wont hurt to add more text at the front page. Some welcoming remarks from the CEO maybe? Some guide etc.

The dropdown menu links are a poor choice. First, it’s not search engine indexable and second it obtructs the view and navigations. When scrolling the menus keep dropping down. It make it almost impossible to click on the “Hot News” link. (same problem with Paypal login form)

A local model please for the Xtudent Package promo. It’s hard for the users to relate. A “Malaysian” look will emphasis on Exabytes position as #1 in Malaysia and not just a me-too international hosting company.

A phone number or support model at a prominent place (top corner) will SURELY improve conversion rate.

10 Steps That Can Rescue Any Ecommerce Website From Low Sales

2008-02-18T23:14:00.001+08:00

Imagine: After weeks of hard work, your website is finally live. You've officially been open for business an entire week. And yet you haven't made any sales.
Not. One. Single. Sale.

Arggh!

Don't despair -- we've all been there before. In fact, it's one of the most common problems people ask us to solve for them.

Here's something that'll help ease the pain of turning a "dud" site into one that rakes in the profits...

IMC's surefire "My Website Ain't Making Money!" troubleshooting checklist!
If you recently launched a new web site and aren't getting the results you expected, you need to ask yourself every single question on the list below, starting at number one. Once you're able to answer "yes" to all ten questions, I guarantee the sales will come rolling in.

Print out the following checklist and start your troubleshooting right now:

#1. Is there actually a market for your product?
By that I mean, are you positive you're selling a product or solution people are actively looking for online -- and not finding? That is the formula for a successful business.

The best way to answer this question is to do keyword research with a tool like Keyword Discovery or Wordtracker to confirm whether people are using search engines like Google and Yahoo to hunt for something just like your product -- but not finding it.

It all comes back to supply and demand... You want to make sure people actually want to buy your product before you try to sell it!

#2. Are you getting enough traffic?
Before you can really judge your website's effectiveness, you need at least 1000 unique visitors (not pageviews). If you've only had 100 visitors and haven't made a sale, be patient!

You just need more traffic.

Once you've had 1000 visitors, then you can begin to assess how effective your site really is.

#3. Are you getting the right kind of traffic?
If you've had 1000+ visitors to your website and you still haven't made a sale, find out where your traffic is coming from. That'll help you know if it's targeted or not.
(By "targeted," I mean, visitors who are actively seeking out your product and are therefore extremely likely to buy it.)

The best way to get the RIGHT traffic to your site is by bidding on extremely targeted keywords in the pay-per-click search engines.

If you drive 1000 visitors to your site -- using extremely targeted keywords in your PPC ads -- and you still don't make a sale, then we know the problem isn't the quality of traffic you're getting. It's your website.

So let's take a look at that next...

#4. Is your headline effective?
If your site doesn't have a compelling headline that clearly communicates a powerful benefit, your potential customers aren't going to stick around to see what you have to offer.

Writing a better headline is typically the easiest way to fix a floundering website. If you get more people to stay on your site and read your offer, more people will buy your product.

#5. Are you distracting your visitors from your main sales message?
You need to get rid of everything that encourages your visitors think of something other than the product you're selling and the problem it solves.

This includes: links to other websites, Google Adsense ads, banner ads for other products, free articles that don't support the sale... the list goes on.

Keep your visitors focused only on buying your product -- and your sales will go up.

#6. Are you using testimonials effectively?
Like I said in last week's editorial, testimonials are one of your most powerful selling tools.

Nothing says, "Buy it now!" like an unbiased third-party recommendation.

If your site is brand new and you don't have any testimonials yet, give your product to a few friends and ask them to provide you with testimonials on how well it worked for them.

#7. Does your guarantee take away the risk of buying?
A good guarantee is an essential selling tool -- especially on the Internet. Unless you're a major brand (like Sony, Wal-Mart, Pepsi) that your customers inherently trust, you need to let them know you'll stand behind your product.

Reassure them that if they're not 100% satisfied they can return it to you and get all their money back. And remember, a longer guarantee usually results in more sales -- and fewer refunds!

#8. Is your price too high? Or too low?
Most people know that if you price your product too high, you'll hurt your sales. But this can also be true if your price is too low.

People get suspicious when the price is far below their expectations. They think it's probably "too good to be true" -- and as a result, they don't feel confident making a purchase.

#9. Is your ordering system easy to use?
Just because you can figure out how to navigate through your ordering process, it doesn't mean your average customer can.

If you want to make sure your ordering system is "user-friendly," find a few friends who aren't very Internet savvy and get them to order your product.

Watch over their shoulders and take notes. Where did they get stuck?

Make sure you fix whatever problems they encountered -- because your potential customers are encountering them, too -- and most likely leaving your site in frustration without buying!

#10. Do you have good salescopy?
If you aren't using well-written salescopy to sell your product, then you'll never achieve online success. It's that simple.

Your copy needs to use all of the selling tools I mentioned above to present a strong, linear sales message. It doesn't matter whether your particular site needs short copy or long copy, the fact will always remain: Your product isn't going to sell itself! You need words to do the job.

So there they are... the 10 questions we ask whenever we look at a website that's not turning visitors into sales. I have never answered "yes" to all 10 questions without seeing a substantial improvement to the site's conversion rate.

Now, if you're scratching your head, wondering what a good salesletter looks like... how to test pricing... how to write a headline... or how to use the pay-per-click search engines -- then I have to be honest and tell you, you need more help than we can provide in a single newsletter!

If you want detailed, step-by-step training on everything I mentioned above, then click here for a FREE ONLINE Business REALITY video!

Review Of Insider Secrets to Marketing Your Business on the Internet Version 2008!

2008-02-14T21:50:00.001+08:00

This #1 best-selling course has helped hundreds of thousands of e-business owners successfully market their products on the Internet.
“Insider Secrets” leads our clients step by step through the essentials of starting and growing a profitable online business -- to our most advanced Internet marketing strategies. Insider Secrets 2008 -- the ultimate driver's manual for online success And this year, we're certain this version of the course is going to blow all its predecessors OUT OF THE WATER...

... Because we've gone back to the drawing board and rebuild the ENTIRE course from the ground up, in order to be 100% certain it does the BEST possible job of teaching ANYONE -- from the rawest beginner to the most advanced marketer -- everything they need to know to make MORE money online in 2008.

This brand-new Course is a staggering 900 pages of high quality proven content and now includes a ton of new video training!

Here’s the 2008 Course Outline:

Step #1. Find Your Niche Market
Step #2. Set Up Your Business To Sell The Right Solution
Step #3. Write Compelling Salescopy That Turns Visitors Into Buyers
Step #4. Design A Website That Compels Visitors To Take Action
Step #5. Use An Opt-In Form To Collect Leads And Build Customer Relationships
Step #6. Drive Visitors To Your Website And Start Making Sales
Step #7. Use Pay-Per-Click Advertising To Get Traffic Fast
Step #8. Attract Free Traffic By Optimizing For The Major Search Engines
Step #9. Use Email Marketing To Build Customer Relationships And Make More Sales
Step #10. Harness The Power Of Affiliate Programs For More Traffic And Sales
Step #11. Test, Track, And Optimize Your Marketing For Maximum Results
Step #12. Add New Revenue Streams To Grow Your Profits

BONUS ITEM IF YOU GET IT NOW

Bonus Book - Use New Media And "Web 2.0" To Make Your Online Business Social
DISC 1: Video - Find a Profitable Niche Market
DISC 2: Video - Write Salescopy that Compels Visitors to Take Action
DISC 3: Create a Winning Pay-Per-Click Ad Campaign
DISC 4: Video - Optimize Your Website for Top Search Engine Results
DISC 5: Rolodex and Swipe Files
DISC 6: 7 Case Studies and 3 Website Reviews/Makeovers

Click here to start your own internet business NOW~!

Free Reality Marketing Video

2008-02-13T08:41:00.001+08:00

Are you sick of all the puffed-up marketing hype running
rampant on the Internet these days?

... Then you have GOT to check out this free instructional
video from online marketing genius, Derek Gehl:
http://www.marketingtips.com/reality-101/t/923527

Derek has accomplished what no other marketer has ever done...

In just 30 minutes, he gives you the complete "3-D" snapshot
of the steps you absolutely MUST take in order to build a
REAL money-making online business.

Derek DOESN'T stoop to making false promises -- he simply
cuts straight to the chase and tells it exactly how it is.

(And bursts a lot of "marketing hype" bubbles along the way!)
If you're tired of being bombarded by emails that promise to
"revolutionize" online marketing with the "NEXT BIG THING!"...

... And you simply want to UNDERSTAND the "bare bones"
essentials of building a successful online business once and
for all...

(And save yourself $1000s by NOT getting sucked into buying
over-hyped products that don't fit your current needs!)

... Then you need to watch this video NOW:

http://www.marketingtips.com/reality-101/t/923527

I guarantee it'll give you a better understanding of what you
REALLY need to do to build a successful business that makes
real money online!

All the best,

Sabri

P.S. This video is NOT for "magic bullet" seekers who are
looking for a get-rich-scheme that'll make them millions
overnight! Such a thing just doesn't exist... and in
this video, Derek explains why:
http://www.marketingtips.com/reality-101/t/923527

Derek Gehl Cheaper Than Seminar Protege Boot Camp Review

2008-02-12T21:42:00.001+08:00

"Video Clips Reveal How A Regular Guy
Turned A $25 Investment Into
$60,000,000 Using The Internet!"

Product Review: Derek Gehl's latest video training series
"The Internet Millionaire's Protege Bootcamp Videos"

Let's face it...

... Not everyone can afford to drop $2,000 to $5,000 to fly half-way across the country to attend a 'live' Internet marketing bootcamp.

That's why I was happy to see world-renowned Internet marketing expert Derek Gehl release his very latest seminar in a massive package of 6 DVDs with accompanying 147-page workbook.

Here's a picture of everything you get:

... It's huge, right?

Of course, it's NOT just pretty packaging!

In this presentation, Derek tells you exactly how he worked with his mentor, Corey Rudl, to transform a $25 investment into over $60,000,000 in online sales!

If you've never had the privilege of seeing Derek speak 'live' before, you should know that this guy believes in packing TONS of his latest moneymaking secrets into his weekend bootcamps...

(Very unusual given that most seminar presentators will only give you a TASTE of what they know, and then spend the rest of their stage time peddling their wares!)

... There's no fluff, and Derek is a VERY dynamic speaker which makes him easy to listen to -- and actually pretty hilarious at times!

So in this 6 DVD package, you'll get over 7 hours of video footage where you'll discover...

>>	How to start an Internet business in as little as 48 hours -- and be generating profits by the following weekend!
>>	PLUS, how to grow an EXISTING Internet business by driving 1,000s of buyers to your website using Derek's FREE and dirt-cheap traffic strategies... plus how to convert these visitors into $1,000s in NEW sales instantly!

>>	The #1 research tool for finding NEW lucrative business ideas that absolutely NO Internet business owner can afford to be without... and how to access it for FREE!
>>	Secret strategies for establishing lucrative partnerships, where you do the "selling" and collect 35% to 55% of the profits while your partner looks after actually "fulfilling" the orders.
>>	How to start a web site for less than $100! If you're just getting started, you probably don't have a big budget. So I'll show you how to start using cheap and FREE resources, then how to "upgrade" when the sales start rolling in!
>>	How to develop a brand-new product (for FREE!) in less than 2 weeks.
>>	How to rank at the top of the search engines and directories (like Google, Yahoo, AltaVista, ODP, AllTheWeb, Ask, and more!)

... Plus tons more, so you can watch the video highlights of Derek's ENTIRE two-day seminar -- right from the comfort of your own home!

Remember: The strategies that Derek shares on these DVDs have already been successfully used by thousands of REAL PEOPLE to grow profitable Internet businesses that are generating incomes of $100,000... $250,000... $500,000 per year (and more!).

So it's not unreasonable for you to expect that, if you watch the DVDs and follow the instructions that Derek provide, you can enjoy similar great results!

I give Derek's brand-new "Internet Millionaire's Protege Bootcamp Videos" my very highest recommendation. This is a massive package, packed with over 7 hours of wealth-building strategies and resources that you'd otherwise be forced to pay $1,000s to get by attending one of Derek's few annual seminars.

To start watching the videos, click here now!

"Have you heard the news? The Internet has CHANGED! There's A New Way To Make Money Online

2008-02-11T22:47:00.001+08:00

"Have you heard the news? The Internet has CHANGED!

It's a whole new world out there... and if you don't jump on this super-hot new trend RIGHT NOW, these changes are going to crash down on your head like a tidal wave and sweep away your chances of achieving online success -- for GOOD!"

Sigh...

How many times have you seen overblown "scare" pitches like this, telling you that the world of Internet marketing has been turned on its head, and only the savvy elite will survive the changes that are coming?

Every time I see something like this, I shake my head.

Sure, the Internet is growing and evolving... But the fundamental rules for making great money online have NOT changed at all.

And it drives me absolutely CRAZY when "flash-in-the-pan" marketers use fear tactics to try and scare people into buying "The next hottest thing!"

The shocking secret is, there IS no secret!

I know that's a funny thing to hear from the guy who sells a best-selling marketing course called, "Insider Secrets to Marketing Your Business on the Internet!"

But the fact is, there is no real "mystery" involved in creating a money-making online business.

All you need to do is follow these six steps:

Step #1: Find your niche market
Look for a NEED and then find a way to fill it. And make sure that whatever product or service you come up with, people are willing to pay for it!

Also, you absolutely MUST research your competition to make sure your niche isn't overcrowded with competitors who offer perfectly good solutions to the problem you want to solve for your customers, Otherwise, there may not be enough room for your business to grow and thrive.

Step #2: Make sure you sell the right solution
You have to come up with a product or service that does a good job of solving your market's problem.

And there has to be something truly "special" about it!

You need to have some sort of "unique selling proposition" (USP) -- something that sets your product or service apart from every other product out there.

Step #3: Keep visitors glued to your site with compelling salescopy
When you have an online business, the WORDS on your site are going to be your best salesperson -- so you have to make sure they do the best possible job of selling the benefits of your product to your potential customers.

* Special Report *

"Leading Internet expert reveals proven strategies
for starting your own Internet business!"

This special report shows you, step-by-step, how you can start a profitable Internet business in less than 48 hours...

... OR increase sales for your exisiting website in less than 12 hours!

Thousands of business have started with nothing, and are now making millions, thanks to the proven test results and case studies outlined here....

To read this special profit-making report, click here now.

Step #4: Design a site that leads visitors straight to the order button
You have to make sure your website gives people exactly what they're looking for -- and makes it EASY for them to buy your product!

Step #5: Use an "opt-in" to collect leads and build customer relationships
Most people won't buy from you unless they feel like they know you.
That's why you need to capture your visitors' email addresses so you can build relationships with them over time. Otherwise, you'll only ever make a fraction of the sales you could be getting.

Step #6: Advertise your business to the people who are MOST LIKELY TO BUY
The beauty of the Internet is that you can laser-target your advertising so you only present your message to the people who are most interested in buying your product. And traffic channels like the 'Net's top search engines can help you drive thousands of qualified leads to your site -- for little or no money!

... And that's basically it!

At IMC, ALL the products we sell are based on these bedrock fundamentals of online marketing. (As opposed to, say, overnight sensations like the Web 2.0 hype!)

All of these 6 steps are essential to the success of your business.
Once you have mastered all of these steps, you will be the proud owner of a website that's guaranteed to generate you healthy profits.

HOWEVER, if you skip a single step, or do them out of order, you won't achieve the kind of success you're hoping for.

And you'll probably end up wasting a lot of time (not to mention blood, sweat, and tears) trying to correct a painful situation you never would have experienced if you had done all these steps properly in the first place!

Are you confused by any of these 6 steps, or experiencing problems implementing any of them in your business?

10 Tips You Can Do To Your Site To Make Extra Profits, Before It Even Completed!

2008-02-05T23:17:00.001+08:00

Testing is absolutely essential if you want to improve the performance of your auction listings and maximize your profits. After all, how else will you know which parts of your sales process are pulling the best results -- and which are just pulling you down?

Luckily, eBay is the perfect platform for testing. You can run as many tests as you want all at the same time or consecutively. Run one "control" listing and then for each test listing, change one element. When the results come in, take all the elements that outperform the control and add them. Now run more tests against your new, improved control listing.

Once you find out exactly what strategies are working for you, you can duplicate your results -- which will take your eBay business to new and more profitable heights.
Let's dive in with the 10 most critical elements of your auction listings you can tweak for MAXIMUM profits:

Your offer. Your offer includes your main item plus any incentive items you may have included. Try emphasizing different benefits or including a couple of bonus items.
For example, if you're selling a manual camera, try including a free roll of film with every purchase to see if that raises your final sales price. Another terrific offer to consider testing is free shipping, especially on bulk orders.
Measurable metric: Ending price
Auction title. Your auction title is what initially captures shoppers' attention and compels them to visit your auction. So test variations of keywords, brand names, abbreviations like NR (no reserve), or variations of descriptive words.

One of our advanced eBay mentors tested two auction titles against each other over the holidays: one with the word "reindeer" against a title with the word "sleigh."
The result? The title with the word "sleigh" performed twice as well as the other -- and increased his final selling price by an average of $15 per item! If he hadn't tested, he never would have known.

Measurable metrics: Number of visitors, Ending price
Subtitles. Try out a few of these at different times of the year to see if they bring more people to your auctions. Since subtitles are not searchable when someone does a basic search by title, focus on using persuasive and motivating text to get people to click through to your listing.

Measurable metric: Number of visitors
eBay listing features like bold, border, or highlight. These features should be tested carefully before being rolled out on a larger scale because they'll cost you!

These upgrades are easy to test; just run a listing with and without them around the same time, then compare the results.

Measurable metric: Number of visitors

Gallery image. Usually the Gallery image -- the small "thumbnail" version of your picture in the search results page -- increases the number of people who will click through to your auction.

But if you're selling hundreds of a particular item, definitely test a few listings without it. If it doesn't affect your final sales price or your sales volume, drop the picture. Eliminating the 35 cents it will set you back per listing can add up to considerable savings over time.

Measurable metric: Number of visitors

Discover the EXACT system 1,254 ‘Computer Dummies’ have already used to rake in $1,000s a DAY on eBay!

“When I started a few months back, I thought that maybe if I was lucky I could earn a few extra dollars a month and fill my back pocket with a bit more spending money. Then one day, I woke up and found I'd received orders for nearly $1,000 from North America, Spain, New Zealand and South Africa!

Nothing beats the feeling I get seeing my PayPal balance increasing every day. I can’t believe how far I've come considering I started out with pretty much nothing – just a vague idea that I wanted to sell ‘something’ on eBay.”

We’ve already shown 1,254 self-professed ‘Computer Dummies’ how to rake in $1,000s per month selling useless “junk” from their closets, basements, and garages on eBay.

To review the system they’re using, and discover exactly how you can start a FREE eBay account today, and earn profits by TOMORROW, click here now...

Your product description. Tweak your product description until it's the most compelling and most descriptive it can be. Consider adding some testimonials or moving around any photos within your description.

Experiment with your product benefit descriptions, salescopy formatting, design/layout, and placement of images, and so on until you find the best combination.

Remember to test only one element at a time -- for instance, you might try out four different headlines against your control, leaving all the other auction elements the same.

By running all five listings at the same time, you'd know which headline worked best as soon as the auctions ended.

Measurable metrics: Visitor-to-bid conversion rate, Ending price, Comparison to average price.
Pricing strategies. Finding your optimum pricing strategy can have a huge impact on the final selling price of your item. And the only surefire way to find out if you should start the bidding on your auctions low, high, or with a BIN option is to run some tests.

Find out what works best for your product. Does a low starting bid result in more bids? Or does starting high increase the perceived value and encourage more sales? Some sellers find the Buy It Now option brings more profits than through bidding -- particularly if they're selling mass-produced items.

The only way you'll know for sure is to test!

Measurable metrics: Number of visitors, Visitor-to-bid conversion rate, Ending price
The number of photos you include. Having great pictures is one of the key elements of your sales process. They play a major role not only in generating more bids, but also in raising the final sales price. So make sure to run some test auctions with different numbers of photos to measure the impact they have your sales.

Taking top-quality pictures of the items you're selling can take a lot of time and effort. So if you find that certain items sell for the same amount whether you use one picture or eight, then don't waste your time snapping a lot of useless photos that don't add any value to your listing.

This is more likely to be true for cheaper items, but assume nothing, and test!

Measurable metrics: Visitor-to-bid conversion rate, Ending price
Duration and timing of your auctions. Make sure you test different auction lengths per item grouping: three, five, seven, and ten days. You may be surprised at the results!

Your auction will also get the most attention the first day it's posted and a few hours before it ends. Think about your target market, look at the busiest times on your auctions, and try starting and ending your auctions at different times and on different days.

Measurable metrics: Number of visitors, Visitor-to-bid conversion rate, Ending price
Design elements in your description. After you've tested all the things listed so far, you can start testing your choice of font and the colors used in your description, as well as any other such design elements.

Product descriptions need to be "scannable," which means that visitors to your auctions can see the key messages just by scanning the listing instead of having to read every word.

Test different headline sizes, use of highlighting or bolding, and the use of bullet point lists outlining the benefits of your product.

Measurable metrics: Visitor-to-bid conversion rate, Ending price

Just remember to test only one of these elements at a time so you know exactly what element is accounting for a change. Also, you should create a test for each type of product you sell. What works for one kind of product won't necessarily work for another.

Knowledge is power. Testing and tracking your results can give you exclusive access to the kind of powerful knowledge that can have a HUGE impact on your business.

Make no mistake: to truly be successful on eBay, you MUST test everything you can, and test often! Unless you do, you'll never know how much profit you're letting slip through your fingers.
And as eBay continues to put more emphasis on developing new technologies and selling techniques, ongoing testing of your auction elements becomes even more important.

Earn More Profits By Selling These Hot In Demands Product On Ebay

2008-02-04T11:23:00.001+08:00

When you're looking for a product to sell on eBay, there are a lot of questions you'll need to answer: What to sell... how to find it... where to store it... how to ship it...

But imagine if most of those questions were answered FOR you.

Imagine a product that costs only time to develop… doesn’t require any inventory space… costs nothing to package and ship… and can be in your winning bidders' hands just seconds after your auction closes!

Now imagine that you can create an unlimited number of copies of this product, then create an eBay listing that runs on “autopilot,” automatically selling one copy after another!
What we're talking about is an information product -- information packaged in an electronic format such as an eBook, audio or video file, image file, or even a members-only website.
Here are just a few of the amazing benefits of creating an information product to sell on eBay:

Sky-high profit margins: Apart from your development costs and eBay fees, whatever you charge for your info product is 100% pure profit! (Compare that to the average 20% to 30% profit margin you earn from selling a typical product on eBay!)
Easy setup: You can create a product in a matter of hours. You don't need to know anything about technology or computer languages to prepare your product, and at the click of a button, you can have your product ready for purchase.
No production or publishing costs : Your product is sent electronically, meaning that there are no expenses associated with producing, packaging, or stocking your product. That means your sales are nothing but pure profit!
Free, instant product delivery: You don't have to worry about shipping and handling charges, which will always either deter your potential customers or eat away at your profit margin!
You can even forget about taking the time or expense to ship and then track a customer's order (and deal with lost shipments).
Automatic sales: Automation is one of the keys to success on the Internet! Information products give you the freedom to automate the delivery of your product, with the win-win combination of no-cost mass production and free, instantaneous delivery!

Let me introduce you to Internet Success Story - Ken Calhoun

Fact #1: Ken has made close to $300,000 this year from his web site... this is by far the most he has ever made in his life.

Fact #2: Ken is a one-person Internet company operating from his oceanfront Hawaii Kai condo.

Fact #3: Ken grossed over $98,000 in sales in 2000... his first full year online.

Fact #4: Almost all of this is profit, as Ken works from home with no significant overhead expenses!

Fact #5: Ken revealed the most powerful strategies he is using to generate these huge profits for you to discover in a private interview... click here now to get his full story!

As you can see, selling information is a virtually hands-free process that offers a great return on investment!

So how much can you charge for your eBook?

Well, it depends a lot on the industry you're in and the market you're targeting. But it also depends on what your goals are for your business right now. There are basically three strategies for selling information on eBay -- with three different outcomes. Let's take a look at each:

Sell valuable information for what it's worth. End Result: A specialty product with a killer profit margin.
In order to sell an information product for what it's worth on eBay, you need to make sure that you have access to information that's extremely valuable -- and not available for free elsewhere.

The eBooks that fetch the best prices on eBay are "how to" products. For example, you could sell the plans for a cottage, a specialty piece of software, or a step-by-step DIY manual for fixing household machinery like washing machines.
Think of your own expertise and what you have to offer that fits this criterion. If you don't have access to this kind of highly-sought after information -- don't worry! You can still earn easy money selling a high volume of your product at a lower price point.
Sell information for less than it's worth. End result: Speedy positive feedback.
On eBay, feedback and customer satisfaction are a big part of growing a business. And a high positive feedback rating can open a lot of doors for you as a seller on eBay, from making special eBay services available right up to attaining the coveted PowerSeller rating.

Selling a low-priced information product (and we're talking 5 cents to 99 cents) is a great way for you to boost your feedback score dramatically.

And when you sell information, you practically guarantee positive feedback. Consider: There are no shipping or delivery problems... no unexpected flaws or damaged items... and you'll never run out of stock! Plus, because your product is delivered right away, you'll get positive feedback in a fraction of the time you would if you had to wait for it to shipped and inspected.
Give away your information product free of charge.End result: A targeted opt-in list of email subscribers you can market to again and again!

Every person who views your listings is a potential customer — but the reality is that most people who check out a listing simply won't place a bid right away.

A great way to maximize the value of both bidding AND non-bidding visitors is by offering a free report, newsletter, or other information that entices them to share their contact information with you.

Once they've done this, you can contact them and ask if they would like to receive news and updates from you. If they agree, you can market to them again and again!

As you can see, there are several ways to grow your eBay business selling information.
And information is a HOT seller. If you can show people that you have the exact information that will solve their problem — saving them time, money, pain, etc. — it's easy to turn their need for information into a need for your product.

If you can provide sought-after content to your market, your information product will be a success -- it's as simple as that.

So start thinking about what information you can offer, so you can start enjoying hands-free profits, a larger opt-in list, and dramatically increased feedback today!

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How To Make Sure Your Listing In Ebay Sells? Tell a Story Buddy!

2008-02-03T22:18:00.000+08:00

I was leaning against the rails of a rusty freighter, strumming my guitar, when I met the stranger who would change my life...

Got your attention, didn't it?

There's nothing like a story to pull people in and make them stay to the finish. And on eBay, a good story in your item description can mean more bidders and a higher selling price.

When writing your item description, you should be as clear and precise as possible. Include all technical information (if applicable) and as much detail as you can find. Don't be afraid to Google your item and get even more from reliable sources!

But don't stop there!

That kind of information is what eBay shoppers expect to see from professional, trustworthy sellers. You need to go the extra mile to make your item stand out from the crowd.

If you're selling your old guitar, for example, don't just give the make, model, and serial number -- tell a personal story to hook your readers!

Okay, maybe you've never been on a rusty freighter and met a mysterious stranger... but you can explain when you got the guitar, why you liked it in the first place, what it meant to you, how you cared for it, what happened to it along the way, and the honest reasons why you're parting with it now.

When you share this kind of personal information, buyers make a connection with you and have a better idea of the item's true value in your eyes. And that makes it more valuable in theirs.

Even if you're not selling this kind of item, you can easily spice up any description --just add a few personal touches.

If you're selling DVDs, add your personal impressions of the movie or a little-known piece of trivia along with the official info you get from the back of the box. Just about anything you add to the basic item specifics will help your item stand out.

For toys, tell the buyers something about how specific children used and liked the toy. If you're selling home electronics, add a bit about the history or different applications of the item -- anything to make it unique and memorable.

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When it comes to these kinds of items, the listings all look alike, so it's easy to stand out by adding something personal.

Extreme honesty -- the warts-and-all kind -- will endear you to your buyers and prevent unsatisfied customers. Don't be afraid to tell an embarrassing detail in the item description, or say what you really thought of that movie. Humor and warmth make people like you and trust you.

We're probably all familiar with the guy who sold his ex-wife's wedding dress -- he took photos of himself wearing it and wrote two pages of woe detailing what a terrible marriage it was. His story was snarky and unflattering (and liberties were taken with the truth) but it was the story that got people visiting his auction.

He's admitted that he wrote the item description in order to get a good laugh, and possibly impress someone with his witty writing style. In the end, over 8 million people saw his listing and he sold the dress for more than triple its original cost.

That's the power of a story!

Two Brandon Dupsky And Derek Gehl Ebay Best Tips

2008-02-02T02:08:00.001+08:00

Do you know you can increase your sales with eBay Stores ?

If you're trying to grow your part- or full-time eBay business, an eBay Store can give you a big boost. According to a 2005 eBay survey, 75% of store sellers said that opening an eBay store increased their sales!

When you open an eBay store, you're essentially getting your own personal e-commerce site on eBay. You can customize your store with your name and logo so the focus is on YOU and your products!

You don't have to be a PowerSeller or be super-advanced to open a store, either. To qualify, all you need is a feedback score of 20, OR be ID verified (eBay.com), OR just have a PayPal account in good standing.

There are three levels of eBay stores, each level offering more opportunities for personalization. If you're just getting started, the basic level (at $15.95) per month is probably all you'll need.

An eBay store allows you to customize your own web space on eBay while still tapping in to eBay's massive audience -- for a fraction of the cost of running your own e-commerce website.

You'll also be able to:

    * Showcase ALL your listings in one place, at a unique URL.

    * List your items for 30 days at a time with one low insertion fee

    * Organize your store into categories to make it easier for your customers to find what they need.

    * Allow your buyers to search your inventory using keywords.

    * Access free sales and traffic reports so you can fine-tune your sales process.

    * Send email promotions to those who have asked for your newsletter or marked you as a favorite seller.

    * Subscribe to Selling Manager Pro and automate many of the repetitive tasks that take up so much time.

Another benefit to opening an eBay store is that you'll gain access to free marketing tools. The promotion box is particularly powerful because it allows you to display pictures of more of your items within one listing.

A promo box is essentially a customized window (similar to a banner ad) which can be placed in several locations on a listing. Use them to display sale or specialty items, to highlight items that are ending soon, to encourage newsletter signups, or for anything you want to draw extra attention to.

Promotion boxes are free to use, but regular fees still apply to photos used within them.

There are a variety of ways you can use promo boxes to display your items:

    * Gallery -- Feature a single listing with a link to the item title and picture

    * List -- Show two item titles with links to your listing

    * Item Showcase -- List up to four large gallery images in a single extra-wide promotion box

    * Fully customizable with HTML -- Display listings according to your own specs.

    * Slideshow -- Show a sampling of your listings with this new promo box that scrolls through several picture listings.

    * Countdown -- Use this animated promo box to count down the time left in your listings to give visitors a reason to bid NOW.

eBay has just made some adjustments to the setup process, making it easier to select the type of box that suits your needs.

One drawback to owning a store is that your inventory items don't show up in the regular listings unless there are fewer than 30 regular listings. So you need to keep listing using the auction or fixed-price format to attract traffic to your store.

Nonetheless, eBay Stores are probably the best way to get the most exposure on eBay and gain valuable repeat customers.

To learn more about eBay Stores or to sign up for YOUR eBay store,

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Review: "The Insider Secrets to Selling on eBay" by Derek Gehl and the Internet Marketing Center's Advanced eBay Mentoring Team

I've just finished devouring the brand-new "Insider Secrets to Selling on eBay" by Derek Gehl and his team of expert eBay PowerSellers, and I've got to tell you, it is by FAR the best system for making a life-changing income on eBay that I've come across!

For years, Derek's elite team of eBay PowerSellers have been working one-on-one with hand-picked students, teaching them how to build successful eBay businesses.

(Many of their students start making $1,000 to $10,000 a month in a matter of weeks! Just imagine the difference that kind of money could make in YOUR life.)

And for the first time ever, these expert eBay PowerSellers have agreed to let Derek put their proven eBay success system down on paper, so anyone can use it to claim their share of the incredible $158,000,000 spent on eBay every single day!

You'll discover top-secret eBay strategies on how to...

I'm talking about information like...

Where to find in-demand products that you can buy for cheap and resell for massive profits!
How to attract TONS of bids and make HUGE profits on every single auction you list!
How to CREATE stunning listings that grab the eyeballs of eager bidders!
How to easily rake in even MORE cash by establishing a glowing feedback rating!
How to eliminate 90% of all eBay headaches by setting up foolproof payment and shipping systems!
Techniques for driving 1,000s of qualified bidders to YOUR auction listings!
And much more!

And if you have an existing Internet business, they can show YOU how you can use your current business to tap into the 8,000,000 visitors who come to eBay every day!

I give this eBay profit system the highest rating possible!

This totally redesigned course includes a huge 339-page guidebook PLUS a comprehensive 6-disc Multimedia Action System...

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PLUS -- you'll have access to an exclusive Online Resource Center packed with additonal information, printable worksheets, and research spreadsheets you can customize to fit your own personal needs!

AND -- you'll get case studies and interviews with people just like you who've taken the leap and built their own successful eBay businesses... you'll get a Quick-Start Video Series that features Derek's eBay experts walking you through the basics of selling on eBay... and you'll get a huge library of tools, links, and resources that will save you time and make you money!

And if that's not enough, there's even an easy-to-follow guide to selling digitally delivered products and eBooks on eBay, including the resale rights to sell their very own eBook on eBay!

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Second, offer combined shipping discounts to increase sales and take the sting out of USPS rate hike

eBay has made a few changes to the combined shipping system, which gives you more control over what you can offer your customers.

Some of the changes include the ability to:

* Set unique shipping rules for different items.

* Set special shipping rates for sales that meet criteria you set up (e.g., free shipping with purchases over $50).

* Set messages that encourage buyers to make multiple purchases to get your discounts.

Your customers may be even more eager to take advantage of combined shipping offers now that USPS has hiked up their postal fees.

Additional postage will be charged on letters weighing more than 1 oz., non-machinable letters, and large envelopes and packages. The new rates will take effect May 14, 2007.

For a list of frequently asked questions about the upcoming rate increase, visit the USPS website.

6. eBay UK listings no longer displayed on eBay dot-com site -- booksellers pay the price

Some UK sellers are noticing a dip in sales because of a recent change to how UK listings are displayed.

Until now, all items listed on eBay.co.uk were also displayed on eBay.com by default. But now that the number of UK-based listings has grown, eBay says that it's more difficult for US-based sellers to find regional listings.

Hardest hit by the change are secondhand UK booksellers who are seeing cuts in sales by as much as 50%, according to reports in OldBookNews.

The change really just puts the UK on the same level as several other non-US eBay sites of similar size.

Going forward, UK sellers who want to guarantee that their listings appear on eBay.com will need to list them there.

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Quick Tips On How To Improve Your Ebay Sales

2008-02-01T15:10:00.001+08:00

I have a quick tips for Ebayers out there.

Link to a video in your auction listings and get massive exposure on the top social networking sites

On April 17, Bay announced that sellers can now link to videos of their items within their listings. Here's how it works:

* Create a video using the flash animation format

* Upload your video to one of the following social sites: YouTube, Google Video, MySpace, Microsoft Video, or AOL

* Tag your video with keywords that describe your item so that people searching those sites will easily be able to find you

* Link to your video within your auction listing

Just make sure you own the rights or distribution rights to your video. Also, you can't embed the video directly into your auction listing -- you can only link to it.

This is a great opportunity for you to get more exposure and drive traffic to your auction listings through the popular social networking sites -- which have exploded in popularity. So take full advantage of the massive numbers of people searching on them -- and watch your traffic spike! (And, of course, more traffic equals more sales!)

Video is also a great way for you to stand out as a seller and build rapport with potential customers -- especially if your video is entertaining. A memorable, funny video will have a better chance of being shared throughout the network... and encourage people to visit you again and again.

At the end, all this means more sale for you!

Click Here To Learn More Advanced Things About Making Money With Ebay!

Ebay Tips Tricks| Attention Powerseller | How To Manage Negative Feedback In EBay

2008-01-31T00:45:00.001+08:00

You think you can make some part time money from Ebay. But sometimes you feel like losing it.

You respond quickly to customer emails and inquiries. You ship items promptly and carefully. And, of course, you're professional and courteous in all your interactions.

But sometimes, despite your best efforts, it happens: Negative feedback.

For no good reason that you can see, somebody leaves a bad review -- accompanied by a scathing comment.

What do you do?

Your first instinct might be to retaliate with a negative and biting comment of your own -- especially if you feel the feedback was unfair. Before you do, take a step back.

eBay research shows that buyers are more loyal to sellers with whom they've successfully resolved a dispute than they are to ones where no problem has occurred at all!

So it's worth learning how to deal with negative feedback gracefully.

Let's take a look at some of the ways you can handle a negative without losing your cool... or even have your feedback score adjusted:

1. Make sure the negative feedback left is not abusive. If feedback left violates eBay's policies, eBay will remove it.

Visit their Feedback Abuse page to see if your negative qualifies:

http://pages.ebay.com/help/policies/feedback-abuse-withdrawal.html.

If it fits the bill, file with eBay immediately.

2. Respond publicly to negative feedback comments. The best way to immediately mend any damage to your credibility caused by a negative feedback comment is to post your own explanation in your feedback record.

The key here is to keep it reasonable, and stick with the facts when telling your side of the story. For instance, if the person leaving the feedback didn't contact you first to tell you about the problem, respond by saying what you would have done if they had. Don't be sarcastic or nasty.

Your comment will appear along with the negative one (even if you later get your feedback score adjusted) -- and your potential customers can make their own informed decisions.

Chances are, your potential bidders will be greatly reassured if you've addressed the issue rationally and well. eBay allows you to post one response to every comment you receive, as well as one follow-up comment. So the next time you get negative feedback, take the opportunity to calmly explain your side of the story.

3. Talk to your buyer to clear up misunderstandings. Often, negative feedback is left as a result of a misunderstanding or miscommunication -- especially if you're dealing with a newbie who may not be familiar with how things generally work

(e.g., shipping times).

So your best bet is to try to resolve the issue with the other party directly. You can use eBay's buyer and seller forms to contact them and try to come to a mutual understanding. How you approach the buyer can have a huge effect on the outcome.

Use tried and true dispute resolution techniques: focus on the problem, not the person -- and always give your buyer the benefit of the doubt. If you're diplomatic and try to see things from your customer's perspective, you'll be far more likely to get the result you want -- and possibly have the negative feedback withdrawn!

4. If that doesn't work, leave a negative feedback comment for them. Buyers depend on their feedback scores as much as sellers, and by answering their negative with one of your own, you lay the groundwork for the mutual withdrawal process. Again, your comment should be reasoned and factual.

5. Resolve negative feedback issues using eBay's Mutual Withdrawal form. Provided you and your buyer both agree to it, you can use eBay's mutual withdrawal system to have your score adjusted.

If you haven't yet left a comment explaining what the issue was and how it was resolved, now's the time. Once you complete the withdrawal process, you won't be able to post any more comments on the issue (but the existing comments will

remain!).

To start the mutual withdrawal process, go to http://pages.ebay.com/help/feedback/feedback-disputes.html. You can

start this process within 30 days of either person leaving feedback, or within 90 days of the transaction end date,

whichever is later. You will both have to fill out the form separately.

6. Resolve feedback issues using SquareTrade (or other mediation companies). If you've exhausted all the options offered by EBay, consider hooking up with a mediation service. Square Trade is the most popular and is recommended by eBay.

It's free to file a case. SquareTrade will email your buyer on your behalf, and if they don't get a response, SquareTrade will automatically adjust your score.

If the other party does responds to those emails, you will be directed to their Direct Negotiation web page to duke it out. Using this method, you can have your feedback rating adjusted, but any negative comments will still remain.

For $29.95, however, you can get a mediator to work with you, which can result in your score being adjusted and the negative comment removed completely.

To file a case, go to www.SquareTrade.com and select the "Dispute Resolution" link at the top of the page. A negative doesn't have to be the end of the world -- or your credibility. Deal with disputes quickly, with the intention of reaching a mutual understanding. You just might earn yourself a loyal buyer for life!

Tony Pasco, an eBay PowerSeller we interviewed for our private Secrets To Their Success website, is a prime example. He had four newer eBayers leave him negative feedback. But after he contacted them -- sympathizing with them, but explaining his side of the story -- three of them reversed their feedback!

Another time, Tony had one item damaged in transit. He asked the customer to return it so he could see it, and sent him a brand-new replacement free of charge. His reward? Positive feedback and a comment that outlined Tony's hassle-free solution.

So take your cue from Tony, and turn a bad situation into a positive one!

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4 Tips To Double Your Sales and Profits From Ebay

2008-01-30T12:14:00.001+08:00

Email is one of the most effective and profitable tools that you have at your disposal to promote your auctions and build your eBay business. It's fast. It's personal… and best of all, it's almost free!

Use email to notify your customers and subscribers of your latest auctions. Use it to keep in regular contact and build relationships with your customers and subscribers. Or use it to direct traffic to your off-eBay website or blog.

(And since very few eBay sellers are using email effectively, you can gain a real competitive advantage if you do it right.)

The best part is that the people who sign up to receive your email notices WANT to receive the information you'll send them -- so they'll be highly responsive to your offers.

So how can you harness the profit-boosting power of email marketing?

There are a number of email management tools you can use to get started -- both on and off eBay. Let's take a look at some of your options...

a. Use eBay's email forwarding system to upsell and promote your listings (or website)

eBay has an email forwarding system you can use to upsell, cross-promote, and push your customers back to your other eBay locations and listings.

Here's how to maximize your customer communications through eBay's email system:
Customize your eBay invoices: eBay emails winning bidders an invoice with their final total, including shipping and handling. From your My eBay page, you can add a note to this email pointing bidders toward your eBay store and other auctions.

Customize your PayPal emails: If you use PayPal, you can also customize the automated emails sent out by PayPal with a personal message and your eBay business logo, if you have one. You do this through your PayPal Account Preferences page.
The only real drawback to using eBay's system is that these emails look just like all the other emails sent out by eBay and PayPal, so they can get lost in the crowd. Here's a sample eBay email:

eBay Store owners, on the other hand, are given much more control over their communications...

b. Take advantage of enhanced email marketing features for Store owners

If you're an eBay Store owner, your email marketing options are even greater. You can:
Create your own email newsletter and send it to people who subscribe through a Favorite Sellers link in your auctions. Depending on your level of store, you can send it for free to up to 10,000 people. After that, it's one cent apiece.

eBay provides templates for you to use when setting up this newsletter, and there are many elements you can add or customize: add your store logo, write your listing, or feature individual store or auction listings, for example. And you can create up to five different mailing lists.

Plus, you can keep track of how many click-throughs you get so you can analyze the success of your campaigns!

Read eBay's help file for more details.

Use Markdown Manager's enhanced email marketing features. If you use Markdown Manager to put items on sale, you can now use it to automatically send customized emails to your Stores newsletter subscribers.

(The number and frequency of these emails depends on your Store subscription limits, however.)

Read more about using Markdown Manager to announce your Store specials.
As you can see, eBay gives store owners more email marketing options. (Yet another good reason to open a store as soon as you can! Article 4 from our April 2007 issue shows you why.)

But even if you don't have an eBay Store, you can still use email marketing to communicate with your bidders and customers. Here's how...

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c. Build your opt-in list so you can communicate with your subscribers directly

You can collect the email addresses of your customers and auction visitors and establish a relationship directly with them. Then you can:

Funnel them back to your auctions to buy from you again
Offer more products related to their original purchases
Direct them to your off-eBay blog or website

There are basically three ways you can maximize your opportunities to keep in touch with your bidders and customers and sell them more items. All three of these strategies are perfectly legitimate, and won't get you into trouble with the eBay "police"...
Make use of your existing opt-in list. You may already have an opt-in list made up of your customers and people who have added you to their Favorite Sellers list. By keeping track of which customers buy which items, you can build a picture of what they are interested in and send them details of relevant auctions.

In the emails that you exchange throughout the buying process, include a line that says, "I may periodically send you details of new items for auction that you may be interested in. If you don't want to receive these emails, please unsubscribe by emailing me."

Under US law, any commercial email you send must include instructions on how the recipient can "unsubscribe" to stop receiving your messages. Fortunately, there's software that makes it easy to manage your list -- you'll learn more about it later.

Drive bidders from your auction listings to an opt-in page. eBay allows you to provide a link within your auction listing that takes visitors to a page on a website off eBay -- but only if that page provides more information on the auction, such as more pictures, item details, or terms and conditions... and only if it doesn't offer the same item for sale.

This means that you can create a listing that includes a link to more images or a more in-depth explanation of your item -- and at the bottom of this page, you can provide an opt-in form that people can use to subscribe to your newsletter.

An opt-in form is designed to capture people's names and email addresses in exchange for something you are offering them, like a newsletter. The collected email addresses are then sent to your email management program and added to your list so you can follow up with them.

Collect opt-in email addresses from your About Me page. Another way you can get people to opt in to your email list is to include an opt-in form on your About Me page. Create a compelling offer by giving away a newsletter or valuable free report to encourage people to sign up.

Then make sure you use every possible opportunity in your auction listings and your eBay Store to encourage people to check out your "About Me" page. For instance, tell them to go to your page to read your FAQs, learn more about the products you sell and find out about more important information, such as your shipping policies.

Use PayPal to create a list of previous clients you can market to. If you have been accepting payments via PayPal, you can create an instant mailing list of previous customers.

If you decide to do this, your first message to your list should explicitly mention why you're mailing them (i.e., because they've purchased previously).

In your first email, make sure you state that they can simply click "Reply" to be subscribed to your newsletter updates. Anyone who replies can be considered to have opted in -- and you can add their addresses to your mailing list! If they don't reply, DON'T continue to email them or you'll be sending spam.

(Even once you've received permission, under US federal law, you must include "unsubscribe" instructions in EACH email you send.)

To get a list of these addresses from PayPal, open your PayPal account and click the History tab, then click Download My History. You can customize the Date Range fields and Export format which you can then save to a third-party software program.

You now have an instant list of customers who have already purchased from you in the past (and statistically, are 30% to 50% more likely to purchase from you again)!

d. Manage your email lists and campaigns automatically!

When you create a mailing list of people's email addresses, you're taking a giant leap beyond almost all of your competitors.

Email marketing is one of the most powerful and inexpensive ways for online businesses to market their products and services. And the best part is that you can use email marketing software to put 90% of your email chores on autopilot so your email marketing almost runs itself!

Using email autoresponder software like Aweber, you can take care of tasks like:
Managing your "subscribe" and "unsubscribe" requests and removing duplicate addresses

Creating opt-in forms

Adding new subscribers to your list

Personalizing each message

Sending a series of pre-written messages, such as an automatic "thank you for subscribing" email confirmation
... all automatically!

In short, it takes care of all the repetitive email chores that take away precious time that could be spent growing your business.

Is Web 2.0 Social Media Marketing Is Really That Big?

2008-01-29T00:19:00.001+08:00

There have been so much talk about web 2.0 and the
traffic that you can generate from it, that I decided
to send you some small tips every once in awhile on
how to get the most traffic from web 2.0 resources.

And yes...you do not have to pay hundreds of dollars
per month either!

You can get some great web 2.0 tips just from reading
the emails that I am going to send you.

Now before I begin with the tips of the day, let me just
reveal one major rule that will always have you earning
tons of traffic from the various web 2.0 properties.

Do you know what this one rule is?
Well, you probably do because it is so simple that I am
even embarrassed to talk about it.

So what is the one rule that is the foundation for bringing
in thousands of visitors from web 2.0 resources?

Well, the one major rule that you must always remember
is to NEVER stop socializing.

Always use these web 2.0 properties to interact with others
across the internet world. You want to build relationship and
trust. And one powerful way to build trust is to always show
yourself friendly.

So remember, to always socialize and interact with others.
Now that we got that out of the way, let me explain the
first few tips in this web 2.0 series.

The first tips involve the use of Squidoo and Hubpages.

Tip #1: Goal is to create 50 different lens and 50 different
hubs per market that you are in.

=> In other words, you want to create 100 pages of content
that have the sol purpose of promoting the product or service
that you are trying to promote. Having these numbers in mind
will help you dominate a small chunk of your target market and
send alot of traffic to your site.

50 Squidoo Lenses + 50 Hubpages = 100 Web 2.0 Content Pages

If you resolve to create 2 pages a day(lens and a hub), you
should be able to get this done within 2 months.

PS. Just focus on implementing this one tip and I guarantee
you that you will see alot of traffic! Just 2 a day is all it
takes!

Tip #2: Point a few backlinks to your Squidoo and Hub Pages

One of my goals is to try and point at least 7 one way links
to each of my lens and hub pages. This is one sure way to
help you secure the search engine rankings of each of your
lens and hubpages.

You can hire someone to do this for you at Elance for about
$5 to $10 per one way link - depending on the quality and page
rank of the incoming links. This is why I am able to get high
rankings fairly quickly. I just outsource this work to some of my
workers and I concentrate on doing other things!

But I usually get this work done for about $4 per incoming
one way link....and this is mainly why I have high Google
rankings for hundreds of different keywords.

This link building work is usually done within a week and can
give you high google, yahoo, and msn rankings fairly quickly.

Tip #3: Spy On The Top Lenses

Go to Squidoo and analyze some of the top ranked lenses within
the market that you are currently marketing in. See what topics
they are writing about. Get ideas from them and then create
a hubpage around that same topic.

In other words..you are taking the best from Squidoo, and
transferring it over to Hubpages.

So that is all the tips I am going to reveal right now. You
will receive another email shortly on some more web 2.0 tips
that you can utilize.

Specific Words That Can Help You Sell More From Your Website

2008-01-28T12:31:00.001+08:00

This is not a wishy-washy philosphical post. It's about the real truth of the power of words that can increase your sale an specifically, answering the questions, "Which Words?"

"Words are more powerful than atom bombs" -- someone famous once said that, and the quote has stuck with me for years.

When it comes to selling online, that's definitely true... Because NOTHING can explode your sales like the words you use in your salescopy.

If you think the old adage "pictures say 1000 words" works for online marketing, guess again!

According to the Eyetracker III study -- in which researchers used special "eyetracking" technology to study how people tend to view web pages -- visitors almost ALWAYS look at words before they look at images.

That means you'd better make sure your words say something that hooks their interest!

An eye-catching, benefit-filled headline, followed by powerful copy that compels your visitors to read down the page, can mean the difference between 1000s of dollars in sales each month -- or 100s of dollars each month.

Which do you want to see on your monthly bank statements???

But it's not just WHAT you say -- it's where you say it.

Research studies show that visitors on a web page tend to focus most of their attention on the left 1/3 of headlines and text blurbs, and scan over the rest.

What does that mean to you?

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It means you've got to use your most powerful, most captivating words at the BEGINNING of your headline, subheadline, and introductory paragraph -- not in the middle or end.
(The same rule applies to blog post or article titles and introductory paragraphs -- you've got to start them off with a bang!)

So instead of writing a headline like...

Dog obedience expert explains how you can
Completely have your puppy housetrained in just 3 days
After reading this report, you'll never have to
Clean up another "accident" again!

Rewrite it so the most compelling words are all on the left, like so:

Discover the secret tricks "dog experts" use to...
Housetrain your puppy
In 3 days or less!

No more "accidents"... and no more smelly messes to clean up!

In the first example, the most eye-catching phrases are, "Dog obedience," "Completely have," "After reading this," and "Clean up another."

In the second example, the attention-grabbing phrases are, "Discover the secret," "Housetrain," "In 3 days," and "No more 'accidents.'"

Can you see how the second example gets the most important ideas across right away?

Remember, you only have a maximum of 10 seconds to grab your visitors' attention and compel them to stay on your site. You have to make every second count by "wowing" them with the words that make them want to keep reading.

As always, whenever you make a change to your website, be sure to split-test the old version against the new to see which gets the best results.

But if you keep on making minor tweaks, and building on your improvements, I guarantee you'll see an atomic explosion in your sales numbers!

Seven Ideas For Your First EBook Information Products

2008-01-25T00:42:00.001+08:00

Last week I wrote about how information -- in the form of eBooks -- was THE best thing to sell in 2008.

After all, when you sell an eBook, you can make countless duplications of it at NO additional cost. Your manufacturing, stocking, packaging AND delivery costs are non-existent.

That means your profit margin is 100%!

But did you know that you can multiply the profits of an existing business by giving an eBook away -- for FREE?

"How can you make money by giving something away for free?" you ask?

It's simple... you create a free eBook stuffed with tons of valuable information, and then use it as a VIRAL marketing tool, encouraging people to download it, read it, and share it with their friends.

Once people see the value you're giving away for free, they'll want to pass it on to their friends - and word about you and your business will spread like wildfire through the online community.

Done right, this strategy can give you a strong personal AND professional reputation online, while creating plenty of visibility for you and your business.

And it can drive a ton of new visitors to your website... resulting in a huge increase in sales of your product!

(In fact, you can even use a free viral eBook to promote the eBook you're selling. The quality of the information you offer in your viral eBook will go a long way to persuading potential customers that your main eBook is well worth the price.)

Best of all, a viral eBook is a FREE advertising tool.

You don't need to pay to get it in front of potential customers, because they'll already be sharing it with each other. They'll email their friends a copy... or send a copy to a coworker through instant messaging... or post it on a blog or forum... and your message will spread across the Internet while you sit back and watch.

Okay, so you're excited about using a viral eBook as a marketing tool, but you still have one main question:

... What on earth can you write about???

Here are seven proven ideas you can use to get started creating your own free viral eBook today:

Idea #1: Industry update report
If major changes have recently happened in your industry -- or if there are any major developments on the horizon -- an industry update report can be a great way to get your name associated with these hot new trends and developments.
This is a great way to make a name for yourself within your industry. And when the trend heats up, you can bet that the number of people reading and sharing your eBook will skyrocket, too.

Idea #2: Industry resource guide
A resource guide can be really helpful to people who are just getting started in your industry, or who are looking for new contacts, ideas, or opportunities.
By writing this type of guide, you can develop a strong reputation for yourself as a reliable "industry insider" whom people can approach when they're looking for resources. And when the time comes for them to buy a product or service, you can bet that YOU will be the first person they turn to.

Idea #3: Interviews with industry experts
Everyone loves to hear what the leaders in their industry are doing. After all, one of the best -- and fastest -- ways to become successful is to follow in the footsteps of those who've already achieved incredible success.

It's easy to create an eBook that's made up of a collection of interviews. All you have to do is send out a few emails to people in your field and ask them to share their experiences with you. People love to talk about what they do.
Plus, with this type of eBook, you'll have 100% exclusive, original content - which is sure to appeal to your potential readers!

Idea #4: Special tips from industry insiders
This variation on Idea #3 can be another great source of valuable content. Instead of interviewing experts, you simply contact them and ask for their tips on how to solve common problems and overcome obstacles in your field. Then, group the tips by topic and you'll have a book of "insider tips" that's sure to be a hit.

Idea #5: "How-to" instruction guides
Of course, if you're something of an expert yourself, there's no need to consult with other experts to create your eBook! Go ahead and write your own eBook that teaches people a hard-to-learn skill or helps them get started in your field of expertise.

Idea #6: User manuals for hard-to-use products
If you have expert knowledge or lots of experience with a product that's hard to use, you could create a start-to-finish user manual or beginner's guide that helps new users get up and running with the product. If it's a product that's just starting to grow in popularity, your eBook will be sure to create a buzz.

Another variation on this idea is to create an eBook that lists alternate uses for common products and explains how people can start using them in new ways. For example, you might write a guide that lists 10 little-known uses for iPods, or 10 creative ways to recycle your old computer equipment.

Idea #7: Reviews of industry products
Product reviews are becoming indispensable resources in the online shopping community.

People love to read reviews of products before they buy them - so if you've tried out some popular products that would appeal to your market, you've got some great information to include in your eBook.
So there are some ideas to get you started... Choose the one that appeals to you most and run with it!
Just remember that when you create your eBook, you'll want to use software that allows you to...

1. Track the number of copies distributed
-- and --

2. Capture reader contact information
After all, you're going to want to know how popular it is with your audience, and how many people end up sharing it with others.

And of course, you'll want to stay in contact with the people who have downloaded it. They've demonstrated an interest in the information you have to offer -- and that means they've just identified themselves as great potential customers!

Your viral eBook will help you gain a "sales force" of thousands of enthusiastic people who recommend your eBook to everyone they meet... helping you build a rock-solid reputation for yourself.

And you can bet that when these potential customers are in the mood to make a purchase that's related to the subject of your eBook, you're one of the first sources they'll think of!

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to attract 1,000,000+ visitors to our websites each year!"

Learn how you can get other website owners to send traffic to your site, score a top ranking in the search engines, and get 1,000s of dollars in free advertising...

And attract an avalanche of eager customers to your website with the exact same system we've used to turn just $25 into over $60,000,000 in online sales!

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InfoBizCreator From Internet Marketing Center Review

2008-01-24T02:18:00.001+08:00

To start the pre launch process of Inf Biz Creator course, Derek Gehl from Internet Marketing Center decided to give US$5000 woth of consulting away to you!

Try not to die of shock.

You haven't won the lottery...

... However, you HAVE been selected to receive $5,000 worth
of complimentary Internet business consulting from Derek Gehl
and his private team of marketing experts for the next week.

You've got 48 hours to claim it... And just 7 days to use it.
So you'd better hustle! ;-)
(try to check whether the link is still there or not if you are already late when you areading this)

Visit http://www.marketingtips.com/7daycoaching/t/923527 to get the details.

Enjoy!

Sabri

Read This and Save $100 Due to 'pancake' Mishap (If you are going to buy Derek Gehl Insider Secrets to Marketing Your Business on the Internet For Big Discount

2008-01-23T01:48:00.001+08:00

I just got an email from Derek Gehl I had to tell you about.

Get this...

Apparently, a whole stack of boxes containing his "Insider
Secrets to Marketing Your Business on the Internet" courses
fell over, and almost landed on one of his employees!

(I can see the headlines now: "Internet marketing guru turns
warehouse employee into human pancake.")

Keep in mind that just one of Derek's courses contains
850+ pages, plus DVDs, CDs, booklets, and tons more...
So having one of them landing on your head would NOT be
pleasant!

Anyway, Derek told me his employee was ok... but his courses
weren't so lucky. Apparently most of them were slightly
*damaged* from the tumble.

A few scratches here and there, the odd dent, maybe a bent
page. Bummer!

But Derek is famous for being a perfectionist, and he thinks
those copies of his step-by-step "Insider Secrets"
course are not quite pristine enough to sell at the regular
price.

... So he's going to give them away at a HUGE discount!

http://www.marketingtips.com/hugediscount/t/923527

Just in case you haven't heard of "Insider Secrets"
before, here's what you need to know:

This Internet marketing "bible" has been the best-selling
guide to how to grow your own money-making Internet business
from scratch for more than 10 years running for one reason --
the strategies inside WORK! -- and it's been updated with
brand new strategies for 2007.

So if you're willing to overlook the odd scratch on the cover
or the occasional dog-eared page, this is your chance to get
your hands on the exact same information that 1,000s of regular
folks have already used to generate full-time incomes of
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the Internet from the comfort of their own homes...

... And you can get the blueprint they followed for a small
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There's just one catch: Derek only has 267 'damaged'
copies up for grabs, so don't delay. *This offer is strictly
first come, first served basis.*

http://www.marketingtips.com/hugediscount/t/923527

To your success,

P.S. If you've been dreaming about starting your own
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So hurry, before those 267 copies are gone! Go to:

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What Products Are In Demands Online in 2008!

2008-01-21T21:45:00.001+08:00

Every week, we get dozens of emails asking the exact same question: "Help! What should I sell online?"

Now, at IMC we're not going to tell you exactly what product you should sell to make great money on the Internet.
(After all, if we told the thousands of you who read this blog to start selling "Product X," then you'd be facing quite a lot of competition, wouldn't you???)

But what we will do is tell you exactly what TYPE of product you should be selling, if you want to reap the greatest profits from all your online efforts.

And that type of product is...?

INFORMATION.

Yes, you read that right. Information is by far the most profitable kind of product you can sell online.

Why?
Think about it for a moment... What do the vast majority of Internet users go online to search for?

That's right. Information. Which means that by selling highly sought-after information on your website, you're giving people exactly what they're looking for!

And that's a recipe for online success.

Here are some more reasons why information is the best type of product to sell on the Internet...

When you sell "hard" products that require physical delivery, you have to deal with the cost and hassle of manufacturing, stocking, and packaging -- not to mention shipping your product. And all those things take a serious bite out of your profit margin.

However, when you sell information -- in the form of an electronic "eBook," for example -- once you've created your master copy, you can make countless duplications of it, at NO additional cost. Your manufacturing, stocking, and packaging expenses are non-existent!

And because you can deliver your electronic eBook instantly to your customers, your shipping costs are zero, as well.

That means your profit margin is 100%!

Your customers will be especially attracted by the promise of instant gratification. They won't have to wait days (or even weeks!) for their product to arrive -- it'll get downloaded to their desktop in just a minute or two, which means they can start accessing that information right away.

And once your website is up and running, you can automate your entire business so it takes just an hour or two a week to run! You can set up your order form and "shopping cart" system to automatically process the order, put the money in your bank account, and electronically deliver your product to the customer. It's the perfect "hands-free" business!

... And you don't even have to be a writer!

To create a best-selling eBook, you don't even have to be a professional writer! You can hire someone else to do the writing for you. Simply tell them what topics you want your eBook to cover, and then let them go to it.

(A great place to hire writers who won't charge you an arm and a leg is www.elance.com.)

Or, if you're just starting out and don't have any extra money to invest in product development, you could create an "interview compilation" book. All you have to do is interview various leaders in your industry then type up the interviews and put them all together in your eBook.

For example, if you want to sell a book on how to house-train a puppy, interview three or four well-known dog trainers in your area. Then type up the transcripts of the interviews and put them together in an eBook.

You could even consider compiling articles written by other people that focus on a particular topic of interest to your customers. Maybe there are already a bunch of articles online that talk in detail about the different ways to house-train a puppy.

All you have to do is get permission from the original authors to reuse their content, put all the articles together into an eBook, and ta-da! You've got a product on your hands.

How do you get permission from the authors?

Simply explain to them that your eBook will provide great publicity for them and let them know you are planning to widely distribute the final product. Make sure they understand they'll receive full credit for their work and that their contact information will be made available to readers (along with mention of other products and services they might offer).
Once you have compiled all of the contributors' work, you should have a highly valuable publication on your hands. And you didn't have to write any of it yourself!

The FASTEST way to be making good money online

You can write a profit-generating eBook -- and build the site to sell it -- in as little as 2-3 weeks. There's no faster way to make a solid income selling your very own product online.
And once your site is up and running, you can get feedback from your visitors and customers and start testing new ways to sell to them, so you can perfect your product and your sales process so it's making maximum profits in the minimum amount of time.

But that's not all... Once your eBook business is truly booming, you can start adding more products on to the back end, which you can then sell to your customers and boost your profits still higher!

So that's my best possible answer to the never-ending question of, "What do I sell online?"
If you have ever experienced any challenges -- or successes! -- setting up a site that sells an eBook, go to our blog and leave us a comment telling us about them.

Click Here To See A Simple System on How You Can Easily Set up Your Own Ebook Business

Three Quick Tips To Spruce Up Your Site For Black Friday

2007-11-20T00:30:00.001+08:00

"Black Friday"... Sounds ominous, doesn't it?

The fact is, if you don't know what "Black Friday" is -- and if you're not prepared for it -- it could have grim repercussions for your business.

... In terms of lost opportunities, that is!

"Black Friday" is actually the day after American Thanksgiving. It also happens to be the unofficial start of the traditional Christmas shopping season in the U.S. -- and it's one of the BUSIEST shopping days of the year.

(And this year, it falls on November 23rd, which is just a few days away!)

So if your business caters to American customers, you'd better make sure your website is ready to serve a horde of eager holiday shoppers!

... Because if it's not, you're going to miss out on TONS of lost holiday revenues (which will end up going to your competitors) -- and you'll spend most of 2008 kicking yourself for not having been prepared to take full advantage of this year's big shopping frenzy!

So with the "Black Friday" countdown clock clicking, here are three changes you should make to your site right NOW to get ready for the holidays....

1. Greet your visitors with a holiday headline that compels them to buy!
When holiday shoppers come to your site, there are two things they'll want to know right away:

What can I buy for my loved ones here?
Why should I buy it here, and not somewhere else?

If your headlines and copy don't answer those questions right off the bat, you're going to lose customers FAST.

Now, many people will think it's enough to put up something like this for the season:

Happy Holidays!

Very polite and friendly! But it doesn't tell your visitors ANYTHING about...

What you've actually got for them ...
What's special and unique about it...
And how they'll benefit from giving it to their loved ones!

You want your headline to pack a punch AND deliver necessary information right away.

Say you have a web site that sells special stained glass lamps. You're certain they'd make fabulous gifts for the holidays, but your headline:

Happy Holidays and Welcome to The Lamporium!

...does nothing to convince your visitors to buy.

But if you're focused on answering those three questions, you end up with something more like this:

Light Up Their Lives With A One-of-a-Kind,
Hand Crafted Stained Glass Lamp
Your Family and Friends Will Still Be Thanking You
For this Cherished Piece of "Functional Art"
For Many Years to Come!

What have you got? Stained glass lamps!

What's special and unique about your product? They're one of-a-kind, hand-crafted pieces of "functional art"!

How will your customers benefit from giving it as a gift? Their loved ones will still be thanking them for the gift for many years to come!

2. Follow your headline with benefit-driven copy that leads visitors straight to the "order" button!

Your headline has captured your visitors' attention... but now you have to keep it!

You want your copy to sell your visitors on all the benefits of giving your handmade stained glass lamp as a gift -- and, in particular, the benefits your customers will enjoy from buying that lamp from YOU.

Does the following example really sell your visitors on the special value of your product?

We have a wide selection of stained glass lamps available for sale.

Please check out our catalog for more details and to see pictures. For further information, see our contact page.

Um, not so much. "A wide selection" is really the only product description you've got... that doesn't make your lamps seem very special or interesting, does it?

In contrast, consider this example...

Looking for a unique, handmade gift that your family and friends will enjoy for years to come?

Each one of our stained glass lamps is an exclusive piece of art dated and signed by our own master craftsman. And you won't find his work anywhere in stores — it's only available at the Lamporium.

Art collectors and home decorators alike will tell you that one special piece can make any room — in your home OR office — come alive.

The glow from a unique Lamporium Stained Glass Lamp can transform any room with a burst of color and one-of-a-kind style.

Give something unforgettable this year — give the gift of light!

This example gives your visitors a number of powerful reasons why they should buy a stained glass lamp for someone they love — and why they should buy that stained glass lamp from YOU (as opposed to someone else).

3. Put your most attractive holiday benefits right where your visitors can see them

So you've done a tune-up on your copy and your headlines, and you're ready to "wow" your visitors with the value of your product.

But wait! Your job isn't done yet...

... You need to make sure the first fold of your web site contains all the information that'll help overcome your holiday shoppers' buyer resistance and convince them to make a purchase.

(The "first fold" is the portion of your web site that's immediately visible to people when they first arrive on your site, before they scroll down or click on any links. This includes your sidebars and headers, too.)

So what kind of information are harried shoppers looking for? Here are a few suggestions of what to offer them...

Holiday specials and discounts: Make sure you offer some special deals on your products to entice your visitors to buy.

How about an early-bird holiday deal if your customers make a purchase before a certain date? Or a special deal for those last-minute shoppers?

You could offer a percentage-off deal, a two-for-one deal, or even a "holiday set" that combines two or more of your products in a gift-ready package.

Consider advertising new specials every week or couple of weeks — and watch how your updated deals drive interested traffic back to your site again and again!
Your customer service and shipping information: Before the holiday rush begins, you need to work out your seasonal shipping and return policies.

Your customers want their gifts to arrive in good condition -- and on time -- and without spending a ton of money to make it happen.

If you're able to offer free or discounted shipping, this will have a clear impact on your conversion rate. And if you're worried about losing money to shipping costs, rest assured — you'll make it all up and more with increased sales!

You'll also want to write an ironclad shipping guarantee and put it where your customers can see it right away, near the top of your right- or left-hand sidebar.

Finally, be sure to post the email and phone number for all their customer service concerns and questions where they can see it immediately — busy folks don't want to waste time searching for your contact info.
Other first fold "extras" for the season: Why not put up an "ONLY XX SHOPPING DAYS LEFT UNTIL CHRISTMAS!" countdown box to your site to build urgency for your visitors?

Keep your offers fresh, and your visitors will keep coming back to check on what's new.

Finally, feel free to "dress up" your site with some seasonal graphics. Just make sure you don't overdo it!

Your copy, your information, and your products should stay the focus of every element of your site, and too many elements could serve to distract your visitors from what you actually want to sell.

Okay, there are my three top suggestions on what you should do right now to spruce up your site for the holidays. If you haven't started preparing for the year's biggest shopping season, you had better get cracking... Black Friday -- the day that kicks it all off -- is just four days away!

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If you want to learn EXACTLY how to...

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Why the Best Internet Marketing Strategies Are Flat-out Useless Without This Unsung Hero of the Business World

2007-11-19T11:32:00.001+08:00

Even if you master each and every one of the best Internet
marketing strategies out there -- sales copywriting, search
engine optimization, email marketing, and the rest -- they're not
worth a dime if you forget about customer service.

It's a strategy that every truly successful business knows about
and pays careful attention to... because the one thing ALL
successful businesses have in common is customers. Satisfied
customers.

Today, I want to show you how to make every one of your customers
a satisfied customer -- so happy that they'll return again and
again, AND send new customers your way.

I'll look at several proven ways you can do this, including:

* REDUCING THE RISK FOR YOUR CUSTOMERS to get more sales
* GOING THAT EXTRA MILE to get more repeat business and more
    referrals from delighted customers
* PROVIDING GREAT AFTER-SALES SUPPORT to keep customers coming
    back
* PERSONALIZING YOUR OFFERS to make your customers remember
    you
* LISTENING TO YOUR CUSTOMERS to keep them loyal to your
    business

So let's take a look at some great examples of customer service
from across the spectrum -- online, offline, retail, service,
hospitality... anywhere the customer is Number One!

--------------------------------------------------------
Why good customer service is ESSENTIAL for online success
--------------------------------------------------------

There's an old saying in business:

*A happy customer will tell one or two people, an UNHAPPY ONE
WILL TELL 10!*

So it pays to keep your customers happy -- and never more so than
when doing business online.

In the Internet age, a seriously ticked-off customer might not
only tell 10 people, they might also write a lengthy rant on
their blog, post comments on other people's blogs, write a
negative review of your site on a shopping web site, or criticize
you on forums and message boards.

Or all of the above!

In extreme cases, some unhappy customers even start web sites or
blogs devoted to airing their grievances about a particular
company. Microsoft, UPS, and Wal-Mart are all among the -- mostly
corporate -- targets of customers with a grudge.

While small businesses are unlikely to be targeted in such a way,
the viral nature of the Internet means that a negative comment
about your company can spread faster than a fire in a matchbox.

And worse, once something has been written about you online, it's
very difficult to get it removed. This means that any prospective
customer who decides to "Google" your business name could come
across it.

Discover the EXACT system 1,254 ‘Computer Dummies’ have already used to rake in $1,000s a DAY on eBay!

We’ve already shown 1,254 self-professed ‘Computer Dummies’ how to rake in $1,000s per month selling useless “junk” from their closets, basements, and garages on eBay.

To review the system they’re using, and discover exactly how you can start a FREE eBay account today, and earn profits by TOMORROW, click here now...

So, while good customer service might cost some time and money,
BAD CUSTOMER SERVICE COSTS YOU PROSPECTIVE CUSTOMERS and their
lifetime value.

Think how much losing even just 10 sales would cost you, and
compare it to the extra sales you'll gain from making your
customers happy.

And case study after case study shows that building good customer
service into a business also increases efficiency, as well as
sales.

--------------------------------------------------------
The stronger your guarantee, the more sales you'll
generate -- guaranteed!
--------------------------------------------------------

The guarantee offered by mail-order retailer Lands' End, simply
says, "Guaranteed. Period." Shoppers can return their items
anytime and for any reason.

It's a customer service strategy that serves them well. In fact,
they market their company on the back of it, calling it, "The
most watertight guarantee in the business."

And just in case you think Lands' End is a big corporation whose
strategies don't apply to you, I should mention this has been one
of the foundations of their business since they were a three-man
operation doing mail order out of their store basement.

Most importantly, Lands' End stands by that guarantee... to the
extent that one of their catalogs featured the story of a man who
returned an antique car he'd purchased... several years after he
bought it!

First of all, the company sells clothes, not cars -- he'd bought
the car through a special promotion. And second, he'd been
driving around in it for a while.

But, by honoring the guarantee in such a way, they turned the
story of a returned car into a marketing vehicle for their
excellent customer service.

And it worked. Here you are reading about it!

You can be sure that the goodwill and word-of-mouth publicity
generated by accepting such an "unusual" return more than offset
the cost of refunding the car buyer.

That's the lesson here: A strong, well-written guarantee -- one
you stand by unconditionally -- is not only good customer
service, but it is proven to actually increase sales by...

* REMOVING ANY RISK on the part of the buyer and giving them
    the confidence to buy from you.
* BOOSTING YOUR CREDIBILITY as a trustworthy seller who
    believes in your product, and who's willing to back up your
    belief in it.

Now, some people worry about being ripped off by unscrupulous
buyers who purchase an item, get everything they want from it,
and then return it to take advantage of the guarantee.

It happens, but not often -- as long as you offer an excellent
product!
At IMC, we've been offering a one-year refund on our "Insider
Secrets" course for years -- and only very rarely does anyone
take us up on the guarantee.

Our tests show that you'll receive fewer returns with a one-year
guarantee than with a six-month guarantee, and a six-month
guarantee will bring in fewer returns than a 30-day guarantee.

Bottom line... the stronger your guarantee, the more sales you'll
generate -- and the fewer returns you'll actually get.

--------------------------------------------------------
Keep your customers coming back by providing MORE services than
they expect
--------------------------------------------------------

Why not go that extra mile and provide EXTRA services that add
value to your offer?

While they may cost you a little extra up front, the payoff
comes in the form of more referrals and more repeat business.

Or you can even use your excellent customer service as part of
your offer and charge a little more, knowing that your customers
will be willing to pay the extra for all the services you
provide. (This is something well worth testing.)

Take the example of a dry cleaner I read about recently who
offers the best customer service possible to keep people coming
back to him... and it turns out that his customers are more than
willing to pay a little more for the many extra services he
offers.

Instead of just taking dirty clothes from customers and returning
them spick-and-span, this dry cleaner decided to offer his
customers much more, including:

* Free pick-up and delivery
* Folding or hanging cleaned clothes according to preference
* Wrapping shirts in plastic with a piece of cardboard to
    help maintain their shape
* Providing a sturdy laundry bag (with his logo on it,
    of course!)

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This guy understands that his customers are busy, and anything he
can do to make their lives easier will be appreciated -- and be
worth paying more for.

So he not only cleans clothes, he provides convenience and turns
a tedious chore into a pleasant and painless experience.

And does providing great, value-added customer service like this
work in terms of retaining customers and attracting new ones? You
bet... I found this story through a happy customer's blog!

The other interesting thing about this story is that the dry
cleaner advertises some of his extra services, but not others,
meaning that his new customers are often very pleasantly
surprised by the extra services they receive.

And ALL customers love to be surprised with a little extra bonus
they didn't expect!

An example from the online business world is a recent story featured in IMC Secrets to Their Success Site.

-- David Kern of ApplePoly.com. He sells a nutritional supplement
derived from apple peel, and gives away a free mini-sample of his
product with every order.

Is it worth it?

Definitely, according to David, who says, "Our cost is a few
dollars. One new client is worth hundreds or thousands in
lifetime value. I like the math!"

--------------------------------------------------------
Provide killer after-sales support to get more repeat business
--------------------------------------------------------

Another way to over-deliver is to provide excellent AFTER-SALES
support.

One mistake many business owners make is that they think their
job is done after that first sale. Nothing could be further from
the truth.

A quick after-sales email or phone call to check that everything
is OK with a purchase can be really appreciated by customers.

It can also relieve any feelings of "buyer's remorse" they might
have, reinforcing the positive feelings about your business they
had when they originally bought from you.

And, by checking in with your customers, you can find out a lot
about how they use your product -- and what they like and dislike
about it -- so you can refine your product and marketing. You can
also head off any problems BEFORE they become complaints.

Or why not just say, "Thank you" to your customers?

Don't try to sell to them. Just send them a letter or email
thanking them for their business and telling them that you
value them as customers.

The fact is, you spend so much time and money promoting your
products to get that first sale that it's worth spending just a
little extra to make sure your new customers come back, and tell
their friends.

--------------------------------------------------------
Make it personal: Keep track of your customers' likes and
dislikes and they'll be back
--------------------------------------------------------

What's the one word that is guaranteed to turn your head when you
hear it?

Your name.

Think how nice it is when a bank teller greets you by name or a
hotel receptionist remembers you from a previous visit.

The fact is, personalizing your communications with customers
another proven marketing AND customer service strategy.

But personalization doesn't just mean addressing your customers
by name. It also means providing -- or at least appearing to
provide -- personalized service.

Like the garage that makes a note of when your next car service
is due -- and sends you a letter or calls you with a reminder.

Or the corner store owner who remembers that you like a
particular flavor of canned soup and orders more in for you.

Or the coffee shop barista who remembers your favorite drink!

Personalization is one of the oldest customer service strategies
in the book... because it works!

Later on, I'll tell you exactly how you can use this strategy to
build a more personal relationship with your online customers.

--------------------------------------------------------
Listen to customer concerns and ACT ON THEM... or else!
--------------------------------------------------------

If there are two things that define BAD CUSTOMER SERVICE, it's
these:

1. NOT LISTENING TO YOUR CUSTOMERS
2. NOT ACTING ON ANY COMPLAINTS OR CONCERNS

Ignoring customers when they complain or raise a concern, and
then not doing anything to remedy the situation is a surefire way
to destroy your reputation.

Most of your customers are reasonable. They know that things go
wrong, that people make mistakes, and that sometimes things
happen that are simply unavoidable.

But, they still like you to acknowledge that you've made a
mistake, and to know that you'll do your best to keep it from
happening.

That's why good restaurants will give you a free bottle of wine
if your meal is late in arriving, or provide a free desert if
they get your order wrong, or replace a poorly prepared dish --
no questions asked.

Because if they DON'T do those things... well, would you go back?
Of course not. And you'd probably tell your friends and
co-workers not to go their either. Whammo. Lost business.

So, if and when a customer complains, here's what you need to do
to avoid potentially losing not only their future business, but
that of anyone else they tell about the situation:
* Don't hide -- make it easy for someone to contact you with
    a concern
* Remember, the customer IS always right
* Be quick to acknowledge and apologize for any mistakes
* Tell customers what you have done to remedy the situation
    and to make sure it won't happen again
* Don't offer empty apologies -- use your judgment to decide
    whether you should offer a refund or other compensation

The blog software provider Six Apart famously offered their
Typepad blog customers up to 45 days worth of free blog hosting
as compensation for a period of serious disruption to their
service.

They did lose customers, but they also retained many who
appreciated the gesture.

Sometimes, just acknowledging your mistake and apologizing IS
enough. On the flip side, the cost of NOT listening to your
customers can be severe.

--------------------------------------------------------
Making your customers happy makes your job easier -- and more
profitable!
--------------------------------------------------------

Now that you've seen how important customer service is to your
business, it's time for you to put your own customer service
strategy into action:

++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Step #1: Automate your sales process to keep customers in the
loop.
++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Use autoresponders to thank your customers for their order,
welcome them to your opt-in email list, and send them order
confirmations and other transactional emails like, "Your item has
shipped" notices.

Customers have come to expect these courtesies, but not everyone
online bothers.

And you can even add a surprise element to these customer service
emails by including a coupon for money off their next purchase,
or some extra information they'll find relevant to the product
they've bought.

Autoresponders also let you send follow-up after a customer has
bought from you to ask if everything is all right and if there's
anything further you can do.

Even though you can create these autoresponders in no time, they
make customers feel that you're paying attention to them.

++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Step #2: Create a comprehensive FAQ (Frequently Asked Questions)
++++++++++++++++++++++++++++++++++++++++++++++++++++++++

An FAQ answers most of the questions people might have about your
products or services.

You should PUT IT ON A PAGE ON YOUR WEB SITE, and CREATE AN FAQ
AUTORESPONDER (an automatic email sent to any customer who emails
a particular email address, such as info@[mysite].com).

"Discover the EXACT formula we use
to attract 1,000,000+ visitors to our websites each year!"

Learn how you can get other website owners to send traffic to your site, score a top ranking in the search engines, and get 1,000s of dollars in free advertising...

And attract an avalanche of eager customers to your website with the exact same system we've used to turn just $25 into over $60,000,000 in online sales!

(You heard us right... that's $60 MILLION!)

1,000s of people with little or no Internet experience are already using this proven step-by-step formula to make everything from $5,000 each month to $2 MILLION+ each year...

To take a 100% RISK-FREE test drive, click here now!

To make your FAQ most effective, don't just make up the questions
and answers -- keep track of the questions that customers or site
visitors actually ask, and answer them.

With those common questions taken care of, you'll be freed up to
spend time giving personal attention to the 10% or so that
require it.

The people who find what they need in the FAQ are satisfied
IMMEDIATELY, and those who need something extra get it without
having to wait a long time for you to get around to them.

The more quickly you handle their concerns the more impressed
they'll be.

And you'll also stand out in the crowd -- a recent Pelorus Group
study found that a shocking 42% of retail web sites take five
days or longer to respond to customers!

It's often the times when you respond to a customer's concerns
promptly and personally that generate a huge amount of goodwill
for your business... and more referrals.

++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Step #3: Make it easy for people to contact you
+++++++++++++++++++++++++++++++++++++++++++++++++++++++

There will always be times when a customer needs to talk to or
email someone directly, so DON'T HIDE YOUR CONTACT DETAILS away
in a dark corner of your web site, and always provide contact
information on every message or newsletter you send out.

It's also a good idea to put your phone number at the end of your
FAQ so people can contact you with any questions not covered in
your FAQ.

You can even create a Customer Service page on your site that
includes your FAQ, the names and email addresses/phone numbers of
people who can help, and other relevant information.

++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Step #4: Personalize and segment your email messages
++++++++++++++++++++++++++++++++++++++++++++++++++++++++

I can't say this often enough: Use your customers' names in your
email subject lines and in your messages.

Only 4% of marketers personalize their messages, according to
Jupiter Research, and yet personalized messages have almost TWICE
the click-through rate of non-personalized messages.

As an online business owner, you can personalize your
communications with customers in many ways, including:

* Personalizing emails with names and other pieces of
    information you collect
* Sending customers personalized birthday offers
* Sending customers details of new products you know they'll
    be interested in. (In its Consumer Email Study,
    DoubleClick reported that 43% of the respondents would
    respond to "purchasing recommendations based on past
    purchase behavior.")

++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Step #5: Ask your customers how you can serve them better
++++++++++++++++++++++++++++++++++++++++++++++++++++++++

People love doing short surveys, and it's been shown that
customer satisfaction is higher among people who have been asked
what they want, even if their answers haven't been acted upon.

Just asking what your customers want and how you can make your
service better makes them feel listened to.

Actually acting on their suggestions and improving your service
is gravy!

--------------------------------------------------------
Final thoughts
--------------------------------------------------------

Good customer service doesn't cost much. You don't have to spend
a fortune giving away free products or large discounts.

Even a small gesture like thanking customers for their business
can help maintain a positive vibe around your business.

Because, no matter the cost of going the extra mile for your
customers, it's worth it to avoid them spreading negativity about
your service... or just never coming back to buy from you again.

Good customer service forms an impenetrable force field around
your company, protecting you from the crippling damage poor
customer service can cause.

And automating your everyday customer service tasks frees you up
to respond to REAL concerns and complaints -- making your overall
customer service even faster and better.

Remember, if you treat customer service as one of the best
Internet marketing strategies available to you, and really work
at it, your customers will pay you back by returning again and
again... and by telling their friends about you.

Profits Wildly From The Most Popular Product On The Internet Today | Here's How!

2007-11-16T00:33:00.001+08:00

Do you know what is the most profitable products ever sold on the internet today?

Of the one billion people who now use the Internet
worldwide, the vast majority are searching for information.

They're seeking financial services, looking for medical
information, checking real estate listings, chatting with
newsgroups, researching products and services... and looking
for information that will answer their questions and solve
their problems.

So what does that mean for you, the entrepreneur? It means
that information is a hot product!

----------------------------------------------
Information products can be wildly profitable!
----------------------------------------------

To profit from this overwhelming demand for information, one
of the first things you'll need is an affordable and simple
way to package and distribute information products securely
online.

And that's where eBooks come in. eBooks (electronic books)
are not only the perfect vehicle in which to package your
valuable information product, they are also easy -- and
free! -- to duplicate and deliver.

Plus, once you've put in the initial time to create them,
your costs are zero... so you keep 100% of the profits!

---------------------------------------------------------
Important Announcement: eBooks aren't just books anymore!
---------------------------------------------------------

Unlike a paper book, which can only contain words and maybe
the odd chart or illustration, an eBook can contain absolutely
anything that can be delivered over the Internet.

This means you can easily take any multimedia presentation
-- including audio and video files -- that would work on a
web site and package it in an eBook.

In fact, there are literally dozens of ways for you to use
eBooks to increase sales, capture opt-ins, generate sales
leads, and more! For example, with eBooks you can...

* Special Report *

"Leading Internet expert reveals proven strategies
for starting your own Internet business!"

This special report shows you, step-by-step, how you can start a profitable Internet business in less than 48 hours...

... OR increase sales for your exisiting website in less than 12 hours!

Thousands of business have started with nothing, and are now making millions, thanks to the proven test results and case studies outlined here....

To read this special profit-making report, click here now.

- Record a video presentation of your best salesperson
   pitching your product. A video sales pitch is a great
   way to reach a far wider audience because you can easily
   send it around the Internet!

- Create an interactive demonstration of how your product
   works. People love to be able to see how something works
   before they buy it, and if you capture the contact
   information of everyone who views your demonstration --
   you can easily follow up with these leads!

- Create "preview" chapters! This is an incredibly
   powerful sales tool. You can let visitors to your site
   download your eBook and read one or two chapters, and
   then prompt them to "unlock" the rest of the eBook by
   paying for it!

   Once people prove to themselves that you are offering
   valuable information, they'll gladly pay to get the rest
   of it!

- Increase your sales with free or paid trials of text,
   audio, or video products. It's easy to sell "free
   trial" eBooks that give readers full or partial access
   to your information for a limited time.

   If you collect each customer's credit card information at
   the beginning of the free trial, you can simply bill them
   after the trial period is up. And if a customer decides
   they don't want your product, you can simply shut off
   their eBook access from your own computer!

- Compile audio or video interviews with industry experts.
   This makes for a highly marketable eBook that is fun and
   easy to create. Most people will agree to an interview
   if you approach them professionally and explain how they
   stand to benefit from the exposure of participating in
   your eBook.

... and those are just a few examples!

eBooks have come along way from the simple electronic delivery
of text-based documents. Just use your imagination and let
eBooks help you create and distribute professional-looking
information products that will wow your customers!

-----------------------------------------------------
Use eBooks to create a "viral" marketing campaign and
attract swarms of new customers!
-----------------------------------------------------

"Viral marketing" is a strategy that encourages your
customers to pass on, or spread, a marketing message to
others. Like a virus, your message has the potential to
spread exponentially throughout online communities.

With eBooks, you now have a hot new way to take advantage of
this powerful strategy to drive floods of qualified buyers
to your web site by giving away tons of valuable information

-- and encouraging readers to share it with their friends!

With viral eBooks, word about your business can spread fast.

For example, let's say that you persuade 10 people to pass
your eBook on to their friends, and those friends each share
it with 10 of their friends, and so on. In no time at all
you will have thousands of people opening up and reading
your valuable information!

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Harry G.

He turned just $340 into a website that made over $1 MILLION (USD) last year -- selling fireworks!

Mike P.

He made $2.5 MILLION (USD) last year while working at home and taking care of his baby son!

Tracey B.

She made $6 MILLION (USD) last year with her digital camera website in Australia!

Rory M.

He made over $1 MILLION (USD) last year alone -- selling gadgets on his website based out of Ireland!

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Click here NOW!

And the greatest part is that your eBook is landing right in
the hands of your best potential customers, because readers
of your eBook will only pass it on to friends they think
will be interested in what you have to say.

It's also surprisingly easy to create a viral eBook! There
are five basic steps you need to take:

1. Create a SHORT report (10 to 30 pages) that solves a
    problem OR shares valuable information about a hot
    topic for a specific group of people.

2. Turn your report into a professional-looking eBook.

3. Add a "VIRAL BUTTON" to your eBook -- so any reader who
    likes your eBook can easily share it with friends by
    simply clicking the VIRAL "send this eBook to a friend"
    button.

4. Give away FREE copies of your viral eBook -- and invite
    readers to share unlimited copies with THEIR friends and
    colleagues.

5. Watch as 1,000s of people share your viral eBook with
    friends... who share it with THEIR friends... and so on!

Of course, right now you're probably wondering, "How does
giving away FREE eBooks translate into more SALES?"

That's a great question.

For your viral eBook to be successful, you must create a
free, information-rich product that's packed with value,
then encourage people to download it, read it, and share it
with friends.

The secret is -- DON'T SELL in the eBook.

In fact, don't even push readers to visit your web site!

Just be generous about the information you share to win the
trust and respect of these hot sales leads!

Then, wait until a few days AFTER they've had a chance to
read your eBook... and send a follow-up letter... with an
offer for your product! The key to making a viral campaign
like this successful is being able to collect the contact
information of each and every person who wants to open your
eBook.

This means that every person who wants to access your viral
eBook must be able to "register" it by providing you with
their first name, last name, and e-mail address -- so you
can follow up with personalized e-mails that contain
relevant product offers.

----------------------------------------------------
WARNING: If you choose the wrong eBook software, you
could be at risk!
----------------------------------------------------

It's important for you to realize that all eBook compiling
software is not created equal. To start generating 1,000s of
visitors to your web site with viral eBooks or selling
secure and wildly profitable information products, you need
to be using the right software.

If the eBook solution you use to create and distribute your
eBooks doesn't contain the following features, you could be
at risk of not being able to fully exploit all of the
benefits eBooks provide! To be effective, your eBook
compiling software must...

- Let readers share your viral eBook with a single click!
   To pass your eBook along to one friend -- or a hundred! --
   all your readers should have to do is click an "E-mail a
   Friend" button in the menu bar of your viral eBook.

- Collect user information from everyone who reads your viral
   eBook! When readers download a copy of your eBook, they
   must be prompted to register their copy by entering their
   own name, e-mail address, and any other information you
   require.

   This is a HUGE feature! If you can't follow up with
   potential sales leads, you'll lose thousands of dollars in
   future profits.

- Use real-time contact lists and statistics to follow up
   with your readers! You need to be able to see exactly how
   many people have downloaded and registered your eBook at
   any time -- and review contact information you have
   collected from all your readers!

   This makes it simple for you to determine exactly how
   quickly your viral eBook is spreading around the
   Internet... and follow up later with all your potential
   new customers!

- Have robust security features to keep your information
   safe! To prevent thieves from "buying" your eBook,
   downloading it to their computer, and then demanding a
   refund, your eBook solution must allow you to "deactivate"
   any eBook you've sold from right inside the software.
   So if someone asks for a refund or puts a "chargeback" on
   their credit card, you can simply deactivate their eBook --
   making it unavailable to that user!

... And that's just the tip of the iceberg! If the eBook
software you choose doesn't have these capabilities, you
simply cannot take advantage of the awesome profit-making
and lead-generating potential of eBooks.

---------------
Final thoughts
---------------

As you can see, eBooks are terrific not only for selling
wildly profitable information products, but also for driving
swarms of targeted traffic to your web site by taking advantage
of their powerful viral marketing features.

However, most eBook solutions do not contain all of the viral
marketing and security features we just discussed. That's why
I'm extremely excited to announce that we've just released the
brand-new, updated version of our secure eBook publishing
software, "eBook Pro 6.0."

eBook Pro goes way beyond the basics of most eBook software
available on the market. With eBook Pro, you also get access
to "point and click" wizards that walk you step-by-step through
the entire process so you can build and start selling your
first eBook in just minutes.

Plus, the latest version of eBook Pro contains new features
for creating and distributing viral eBooks as well as
state-of-the-art security measures to ensure that your
valuable information is safe from thieves.

To learn more about how YOU can use eBook Pro to start an
eBook publishing web site, or give away FREE eBooks as
lead-generation tools, go to: this website (Click Here)

Before we wrap up, please keep in mind that eBooks have moved
well beyond the simple electronic delivery of text-based
documents. With eBooks you can now package audio and video
-- not just text -- in an attractive and easy to navigate
publication, as well as harness the contagious power of
viral marketing.

However, if you're going to use viral eBooks as a marketing
tool for your business, you can't approach writing them the
same way you would approach writing an advertisement.

You must be generous with the information you share to win
the trust and respect of your readers, which will entice
them to pass on your eBook to friends. Then, with the
contact information you have collected, you can follow up
with personalized e-mails that contain relevant product
offers.

You Are Losing 80% of Potential Sales If You Did Not Have Opt in Lists (Tips to boost Opt in Rate if you already have)

2007-11-15T00:45:00.001+08:00

If you've been involved in online marketing for very long, you've heard about the importance of your opt-in list.

You've probably heard it's a great way to increase your profits and lower your costs. And guess what? It is. A healthy opt-in list can increase your revenue by 80% or more.

But as with all things, it only works if it's done properly. There's a right way and a wrong way to grow an opt-in list. And today I'm going to tell you about the four essential opt-in rules you absolutely must follow if you want to grow your list the RIGHT way.

Opt-in rule #1: Offer valuable content

What can you offer that makes you stand out from your competitors -- and convinces people give you their email address? (Or "eddress," as I like to call them.)

It had better be valuable. Otherwise no one will take you up on your offer. If you don't want the long-term commitment of writing a newsletter then offer something else. Special reports, articles, worksheets or other downloadable information products are all great enticements.

It just has to be something your visitors really want. Otherwise, you're doing yourself more harm than good.

Think about it for a moment: Have you ever signed up for a newsletter and been disappointed?

Maybe you were sent a bunch of stale content you'd seen in a hundred places already. Maybe you got a badly written ad for some old affiliate product. Maybe you were sent a ton of spam.

Or maybe you got nothing at all.

How did you feel about it? Did it make you want to go back to the website where you signed up for the newsletter -- and buy something from that company?

Probably not.

Opt-in rule #2: Put it right in front of your visitors' faces

The two best places to put your opt-in offer used to be in the top left or top right corner of your webpage.

"What?" You may be thinking. "Used to be?"

That's right, used to be.

These days, the best way to build an opt-in list is to put a Hover Ad right on your site. Yes, the ads that slide across the top of a web page and ask people to sign up for an offer really DO work.

They work very well, in fact.

You should still include your opt-in offer in a prominent location on every page of your website.

But once you give Hover Ads a try, I guarantee they'll easily outperform every single "traditional" ad on your site.

"Discover how one guy made $291,756.42
and attracted 44,901 new opt-in subscribers
in the last month alone!"

For the first time ever, Derek Gehl reveals the unbeatable formula of dirt-cheap strategies that he used to make over $3.5 Million last year with email marketing.

With Derek's new advanced email guide, "Insider Secrets to Email Marketing -- Version 2006," you'll get a first-hand look at 100's of his most profitable test results, including a breakdown of the logic behind every decision he makes!

Click here now to learn how you can make YOUR income magically snowball with email marketing.

Opt-in rule #3: Present them with a well-written compelling offer

The best-performing opt-in ads do a lot of work with just a few words. Don't waste those words by telling people the obvious -- e.g., that they should type their first name, last name, and email address into boxes that are clearly labeled, "first name," "last name" and "email address."

Here's an example of what I mean:

"Just put in your
First name
Last name
and email
address to get
our report."

Don't you think you could use that space to say something more important, more valuable, more convincing to your visitors?

A good opt-in offer needs to be compelling and specific. And it needs to focus on the offers' best benefit, such as:

Learn from the best!
Exclusive weekly
Tips from top professionals
$120.00 value
Yours free!

Your opt-in offer has to answer your visitors' number-one question: "What's in it for me?"

Opt-in rule #4: Win their confidence by showing that you value their privacy

If you can get prospects to give you their "eddress" with only the promise of a "free newsletter," then more power to you.

But chances are you're competing in a market that's getting more crowded all the time -- and your visitors are more guarded about sharing their private information. Because that's what an address is: a key to their privacy.

To reassure them, put a link to your privacy policy immediately below your opt-in offer, where your visitors can't fail to see it. But the anchor text for the link doesn't need to be "privacy policy". It's better to phrase your anchor text as a benefit, such as "We Never Spam."

So there they are... the four essential rules to presenting a good opt-in offer. The most important thing to remember is that your opt-in offer is the beginning of a relationship, not the end of an action. If you fail to deliver on your promise then you're wasting your time and energy and undermining your own credibility.

BUT: if you consistently over-deliver on your promise -- and continue to send quality information to your subscribers, building a strong relationship with them -- then your list will be full of people who are far more likely to buy your products.

In fact, by growing a healthy opt-in list you're bound to see your profits leap by 80% or more within just a few short months!

[Ed. note: Andrew Mallory is one of our top Internet Entrepreneur Club experts. To learn more about the Club, please visit: marketingtips.com@internetentrepreneurclub]

What make YOUR business unique? And have you told your potential buyers about it?

2007-11-14T02:31:00.001+08:00

I just got back from an incredible seminar in the UK in a beautiful little town called Bournemouth. It was a terrific seminar with more than 3000 attendees, all PUMPED on the idea of achieving online success.

During the weekend I got to talk to a lot of interesting people and hear about a lot of cool businesses.

Something I like to do when I'm at an event like this is conduct my own "undercover market research" -- which means I ask a lot of people the same question and see what the most common answers are.

This past weekend, my question was simple: "What makes YOU different from your competition?"
(Or using proper marketing mumbo jumbo: "What's your unique selling proposition, or 'USP'?")

Here were the most common answers I got:

1. "I am just in the process of setting up my business so I haven't got one yet."
Ahhhh... How can you be setting up your business and not have a USP?
Seriously, before you even start developing your product -- or building your website -- or writing a single word of salescopy -- you must be able to clearly articulate what the heck makes YOU different from your competition!

2. "I have the lowest price!" -- OR -- "I have the best quality!"
Let me blunt: neither of those USPs work. I'll tell you why in a moment, but first -- do you want to hear something ironic?

After a number of people at the seminar told me their USP was about price or quality, those very same people told me they wouldn't believe other businesses who claimed those USPs!

The fact is, so many big brand companies have abused these two USPs, potential customers have become desensitized to them. "Low price!" or "Best quality!" ads no longer grab people's attention or give them a unique, believable reason to buy your product.

Here is the quick and dirty of it: If you want to be really successful you need to stand out from the crowd by offering a USP that's truly different... something your competition just can't claim.

(And in hindsight, you'll know you did it right when your competitors scramble to catch up by offering the same USP. But they won't sound as believable -- because you're the one who offered it first!)

To get your creative juices flowing, here are some famous USPs that have played a pivotal role in the success of their organizations:

Fedex - "When it absolutely, positively has to be there overnight!"
Domino's Pizza - "Hot pizza delivered in 30 minutes -- or it's free!"
M&M's - "The milk chocolate melts in your mouth, not in your hand."
Wonder Bread - "It helps build strong bones 12 ways."
Head & Shoulders - "You get rid of dandruff!"
Olay - "You get younger-looking skin!"
Red Bull - "You get stimulation of body and mind!"

Take note that these are all clear, to-the-point messages conveying a simple idea that differentiates their product from everyone else's. And most importantly, they're believable!

So what is your USP? What makes you different from your competitors -- in ten words or less -- and gives your customers a powerful, compelling reason to buy your product?

What I Learned from My Good Friend and Colleague, Corey Rudl -- Genius Internet Marketer, Inspirational Leader, and Mentor to Thousands.

2007-11-13T12:09:00.001+08:00

Since the announcement of Corey's tragic car-racing accident
two years ago, Internet Marketing Center office has received over 16,000
e-mails of support and condolence... and easily over 1,000
phone calls.

The entire IMC Team has been working overtime, responding to
every e-mail and phone message, one at a time, so we don't
miss any of your questions or comments.

In fact, I've had to throw some of the gang out of the office
late at night and send them home... We've all found it hard
to stop reading your e-mails.

"Thanks" doesn't seem an adequate response to the overwhelming
support and caring you've shown us.

(It's been rather humbling, really... )

So I hope you don't mind, but I've decided to write this very
special article-- and
dedicate it to my good friend and mentor...

You see, over the last couple of weeks, a question that keeps
appearing in e-mails from everyone is, "How can I be like
Corey?"... "How can I think like Corey?"

It seems many of you are interested in learning MORE than his
secrets to Internet marketing -- you want to learn how to be
"like" him.

So I'm going to give you a bit of insight into Corey's
philosophies for business, success, and life.

These are a collection of the five most profound lessons I
learned from Corey over the last eight years, some of which
he loudly expressed to me (Corey talked loud and fast when he
got excited)... and some he quietly but effectively shared
through his living example.

------------------------------------------------------------
Lesson #1: Failure doesn't "happen"; it's a choice.
------------------------------------------------------------

In Corey's mind, there were only two ways you could "fail."

You could give up and quit. Or you could decide not to learn
from your mistakes.

Corey believed failure was a choice. So Corey never failed.

He tested new ideas. He learned from what worked, and what
didn't. Then he applied those lessons to his next test or
idea, and he kept doing this until he got results he was
satisfied with.

Sure Corey made mistakes... Yeesh, I still cringe when I think
of a $90,000 mistake we made two years ago. And sure, Corey
would get really ticked off when stuff went wrong.

But Corey was also always the first person to seek out the
positive in every bad situation and say, "Well, what did we
learn from this?"

... And, more important, "Will we do it again?"

Corey firmly believed every costly lesson was going to result
in exponentially greater success in the long term.

And he was right.

------------------------------------------------------------
Lesson #2: Assume nothing, test everything
------------------------------------------------------------

Corey had zero respect for people who were content to assume

To him, it was a mark of laziness. So something everyone
quickly learned when working with him was to deal in nothing
but the facts.

If Corey asked a question, and you didn't know the answer, it
was one thousand times better to say, "I'll look into it and
get back to you," than "I think this might be the answer," or
"I assume this is right."

Theories, assumptions, and guesses were the enemies of success
as far as Corey was concerned. He believed you should either
go straight to the source for the answers (even if that means
paying thousands of dollars in consulting fees) or test it
yourself.

And as Corey taught me, sometimes you even need to test the
"facts." For example...

... A marketing strategy that you tested and proved to work
as little as a month ago may be a complete dud today.

(Retesting is ALWAYS worth the effort.)

... The customer demographics you collected through a survey
last year may have drastically changed. (Are they buying your
products for DIFFERENT reasons now?)

... And some of the most interesting statistics may be based
on flawed data. (Always read the "fine print," and if there
isn't any, ask for it!)

Before you make decisions, ask questions. Assume nothing.

Test everything.

And don't be afraid of offending someone -- even an "expert"
-- by questioning their logic. The true experts will applaud
you for this. And your questions will expose the imposters
for who they really are -- wannabes.

------------------------------------------------------------
Lesson #3: Make opportunities to learn, and take notes.
------------------------------------------------------------

It would be difficult to calculate exactly how much Corey
spent on educational materials each year... but I've done
the math and know it was roughly in the tens of thousands
of dollars.

Corey was constantly reading... On airplanes, on holidays, in
between meetings -- he was absolutely relentless. He would
read every business book, article, course, and marketing
campaign he could get his hands on.

And Corey didn't just read material related to Internet
marketing; he made a point of studying OTHER industries, too
-- both online AND offline. He was always looking for new
strategies and marketing ideas that he could pluck from other
industries and apply to his businesses.

It was all this reading that would frequently spark his
"genius" ideas...

But I think the key to this secret is that Corey made TONS
of notes about everything he read and kept all his thoughts
in a couple of "master project documents" that he'd refer
back to every month, looking for new ideas (they were
literally hundreds of pages long).

That way, even if an idea didn't work today, he had record
of it so he could refer back to it sometime in the future.
Corey knew that "genius" doesn't just happen -- you need to
look for opportunities to learn, and keep track of your
thoughts. Your best ideas will frequently be sparked by
new information, or new approaches to old information.

------------------------------------------------------------
Lesson #4: Seek out great teachers, and be a great listener.
------------------------------------------------------------

Corey firmly believed that if you want to fast-track your
success, it's critical to learn from those who have gone
before you... even if you just have the opportunity to learn
from their mistakes.

So Corey made a point of seeking out teachers and mentors,
and asking for their advice whenever he had the opportunity
-- even if that meant paying hefty consulting fees for
their guidance.

As far as Corey was concerned, you should always learn from
the best. Find people who are getting the results YOU want
to achieve, and ask them to mentor you.

And Corey was never afraid to ask "great people" for advice...

He was never concerned about looking dumb. And he never
needed to be the smartest guy in the room. Corey was always
focused on learning. So he was a student of everything...
and almost everyone.

Corey was always asking people around him for feedback...

What mistakes was he making? How could he improve as a leader?

As a marketer? How could he be a better public speaker?

It takes guts to ask the people around you for feedback. But
it takes wisdom to openly listen and learn from it.

------------------------------------------------------------
Lesson #5: Define your own success and live with passion.
------------------------------------------------------------

Corey's biggest frustration was that so many of his clients
and subscribers just let life "happen" to them. I can't
tell you how many times I heard him rant over the years, "They
have dreams... but they don't set GOALS! Why don't they set
goals and take action???"

One of the most inspirational things about being around Corey
was his belief that absolutely anyone can be successful.

You just had to meet Corey once to know he wasn't just
spouting the "anybody can start a profitable Internet business"
line because it sounded good.

His enthusiasm... his actions... every word he spoke
demonstrated his core belief that absolutely anyone can
be successful.

You can learn anything... be anything... do anything.

If you decide that your age, background, and education limit
your potential, they will. But if you decide that you can
do anything, you will...

Corey really believed that you just need to set goals that
you're excited about, and then take persistent action.

It's absolutely shocking what ONE step a day... just 10
minutes a day... one hour a day... can accomplish over one
month... three months... six months.

Just imagine where YOU would be in six months if you dedicated
even 20 minutes a day to working on your business... learning
new strategies... or building a "swipe file" of marketing
ideas!

Success isn't determined by genetics. It's about persistent,
consistent action. And Corey really got that.

------------------------------------------------------------
Final Thoughts:
------------------------------------------------------------

Honestly, I could write a book about what it was like teaming
up with Corey for the last eight years... and perhaps one day
I will. It was one helluva ride...

Today, though, I wanted to give you at least SOME insight
into Corey's personal philosophies for business success
because I'm hoping they will inspire you to...
    * Choose success
    * Test something new today
    * Make opportunities to learn
    * Seek out great teachers
    * Define your goals, and take action to reach them

These are the philosophies that Corey inspired the entire
IMC Team to run his company with... and these are the
philosophies that we are continuing to move forward with.

Corey's legacy wasn't just cutting-edge marketing strategies
or industry leading software -- it was the inspiration he
shared with thousands of "real people."

And that's the legacy I personally plan to continue.

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7 Marketing Tips That Will Help You Sell Loads More Stuff This Christmas Season

2007-11-12T19:53:00.001+08:00

Can you believe how quickly the holidays have arrived this year?

I just checked my calendar and I can't believe there's only a matter of DAYS until the 25th!

Any shopper headed to your web site now will be in a state of gift-searching PANIC, and it's up to you to make sure they don't leave your pages until they've got exactly what they need -- and in time for the big day!

You still have time to do a few quick things to take advantage of those desperation shoppers and the last few "shipping" days before Christmas.

Because the clock is ticking, I've made a list of 7 quick and easy -- but extremely powerful -- ways you can increase holiday sales and profits during the final shopping days before Christmas!

And believe me, this is one list you *NEED* to check twice!

--------------------------------------------------------
Quick Tip #1: Guarantee SUPER FAST shipping!
--------------------------------------------------------

If there's one thing that scares people about buying online for the holidays, it's late delivery.

Nothing drives customers out to the shopping mall faster than the idea that their kids' Christmas presents won't arrive until the 28th of December!

And now that we're past the "10 business days before Christmas" deadline, only expedited shipping will get there on time!

If you use a major nationwide delivery service like FedEx or UPS, you'll want to feature this information prominently on your web site and ordering pages. People will feel much more comfortable ordering from a site that uses one of these services than from one that ships through the mail.

Also, be sure to offer guaranteed overnight delivery, which both UPS and FedEx provide. This will save you the headache of disgruntled customers calling you on Christmas morning wondering why the products they ordered haven't arrived yet!

It never hurts either to give a cutoff time after which delivery for Christmas CAN'T be guaranteed, e.g., "To guarantee delivery before Christmas, we must receive your order by 2:00 p.m. EST, Wednesday, December 20."

--------------------------------------------------------
Quick Tip #2: Offer to ship gifts directly to recipients
--------------------------------------------------------

If you can ship your customers' orders directly to their intended recipients, TELL THEM!

By tweaking your order form so that customers can send their orders directly to their intended recipients, you'll save your customers the extra hassle of waiting to receive the package and then resending it to someone else. It's also a great way to add value to your service without any additional cost to you!

If you do offer to ship gifts directly to the recipient, I can guarantee you'll have people asking if you offer gift wrapping. This is another way to give your customers a little extra attention without much additional cost to you. If you charge a small fee for the service, it'll bring in a bit more income, too.

You can also offer your customers the option of adding a holiday card to the package that you send out. Simply ask them what they want written on the card, and then include it with the package. You can charge an additional fee for this, or offer it as a free bonus.

Of course, if you have thousands of orders and you work by yourself, the card and wrapping options may not be practical!

--------------------------------------------------------
Quick Tip #3: Highlight INSTANT delivery
--------------------------------------------------------

How about telling visitors they can just forget about shipping altogether and have your product zapped straight to them right over the Internet in less than a second?

You can do that if you're selling a product you can deliver electronically! And instant delivery is a benefit that grabs visitors' attention. With an eBook, or any other electronic product, like software, tickets, or digital data, your delivery is as fast as your autoresponder software can
send it!

Not only that, but the buyer can customize the gift. When you send the electronic file to your customer, they can choose to print it or pass it along to the recipient in electronic form.

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This is a particular selling point for an eBook. If they print it, they can choose their own paper, and even create their own cover. Any copy center or print-on-demand outlet (like FedEx Kinko's) can have it printed and professionally bound in no time.

As a seller, you should make it easy for customers to give your electronic product as a gift, including prompting them right in your salescopy to think about who'd appreciate it as a present. Allow for hard-copy printing and at least two installs, and you should see the results in Christmas sales.

Instant delivery means that last-minute shoppers now have the option of shopping at LITERALLY the last minute... and still having seconds to spare.

--------------------------------------------------------
Quick Tip #4: Offer the gift of choice -- GIFT CERTIFICATES!
--------------------------------------------------------
The ultimate last-minute gift idea is a gift certificate. Let people know you offer them by placing a prominent notice on every page that gift certificates are:
* available
* a great gift idea
* delivered INSTANTLY!

Gift certificates are a huge advantage for sites that sell specialized products and services to niche markets. Often the giver doesn't know exactly what the recipient wants or needs.

For example, Anthony knows that his Aunt Heather is a serious antique camera buff. He wants to spend $50 on a gift for Aunt Heather, but has no idea what she would want or need for her camera at that price.

So,if Anthony finds your photography web site and sees that you offer online gift certificates, his problem is solved!

And the best part is that you haven't just made $50 from Anthony -- you've also acquired Aunt Heather as a customer! Offer her good value on products she needs, and you can bet that she'll be back again when she needs more camera equipment.

If you are selling a service online, gift certificates are a great way to TURN YOUR SERVICE INTO A GIFT! No matter what you're selling -- it could be spa packages or landscape design -- I can guarantee that your service would make the perfect gift for somebody out there.

Put some creativity into figuring out who would like it and why, then use those ideas in the copy about your gift certificate.

Even if your business is restricted to a local area, you can still expand your potential market by offering online gift certificates. You'll not only reach people who live in your area, but also those who are shopping for people who do.

When people search for local products and services online, they include the location in their search terms, e.g., "cooking lessons, Portland Maine."

So optimize your pages for your local market:

* Include the name of your city or town and state in your salescopy along with the type of service or products you offer
* Put your location with zip code and phone number with area code on every sales page of your site
* Make sure you're listed in all the local directories too.
That way, local searchers will be much more likely to find you when shopping with the search engines.

And remind your customers and subscribers that since gift certificates can be delivered electronically, they're IDEAL LAST-MINUTE GIFTS. I know online gift certificates have saved the day for me a few times!

--------------------------------------------------------
Quick Tip #5: Remind your audience WHY your product makes a great gift!
--------------------------------------------------------

At this time of year especially, it's important to tell people why your product would make a great gift. Of course, sites selling products like neckties or Christmas ornaments won't need to worry about this as much, but what if your site is selling something like office supplies?
WRITE SOME QUICK COPY about why your product or service would make a practical or unusual gift. You might want to tell a story about how people who received your products or services as a present last year couldn't stop talking about what a great gift idea it was!

If you sell a product that people need to buy only once, you can give your customers the opportunity to purchase your product as a gift. Remind them how your product has benefited them, and then explain why it would make a wonderful gift for their friends or family.

You may also want to PUT TOGETHER A QUICK "HOLIDAY BUYING GUIDE" for your visitors.

This can be a great resource for people who visit your site to buy a gift for someone but don't know much about the products you sell.

For instance, if most of your customers are men, explain to women what to look for when buying your items, and show how your products or services will benefit the guys in their life. Vice versa if most of your customers are women.

If you sell a product that people probably wouldn't give as a gift (lawn fertilizer, for example), you'll need to take a slightly different approach. Try something like this: "We know money can be tight around the holidays, so we've decided to offer our customers a generous discount on lawn fertilizer until the beginning of the New Year!"

--------------------------------------------------------
Quick Tip #6: Feature seasonal specials in the first "fold" of your homepage
--------------------------------------------------------

You want to make it EASY for your visitors to find and buy your products. The best way to do this is by making sure that every single visitor to your site sees your featured specials and holiday offers.

Not only are people surfing around actively looking for products to buy, they are also very receptive to discounts and specials.

Feature your seasonal specials on the first fold of your homepage. (The first fold is the first screen of your homepage that is visible without scrolling.) Add photos or put them in a box -- anything to draw attention to your discount offers.

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Be sure to CHOOSE PROVEN BEST-SELLERS. Now is not the time to try to unload products or services that you haven't been able to sell during the past 10 months. Feature items that have been generating solid profits for you all year long and you'll increase your holiday sales.

As well as your specials, MENTION YOUR EXPRESS DELIVERY OPTIONS, along with any gift-wrapping or card services you offer.

Focus on your gift certificates and why your products or services would make terrific holiday gifts. And HIGHLIGHT THE BENEFITS OF INSTANT ELECTRONIC DELIVERY!

Anything you can do to make people's gift buying experiences go smoothly at this point will definitely be a selling point, so put all that information on the first fold where people will see it.

--------------------------------------------------------
Quick Tip #7: Make a personal connection with a festive newsletter or email promotion
--------------------------------------------------------

You really don't have time to go out and acquire a bunch of new traffic in time for the busy holiday rush.

But the good news is that you don't need to. If you have a list of customers and/or subscribers, you've already got an incredibly powerful database of people who are just waiting to make purchases from you!

People who have already bought from you are much more likely than anyone else to buy from you again, because you've already earned their trust.

Whenever possible, you'll want to send out two different promotions -- one to your existing customers and one to your subscribers. This allows you to approach each group from a slightly different angle.

Here's what I mean:

YOUR EXISTING CUSTOMERS, who have already bought from you, will want to be rewarded for their loyalty. What better way to thank them than by giving them a great deal on one of your most popular products? They'll appreciate the fact that your offer is being sent to them and them alone, because we all like to feel special.

YOUR SUBSCRIBERS should be sent a slightly different offer. Tell them that this is a special promotion being offered only to your newsletter subscribers. Again, you'll want to make sure that you're offering a special on one of your proven best-sellers.

This little touch of targeting can go a really long way. It's been proven over and over that people like to be offered a deal that they don't think other people are going to get. And if you personalize each message with the person's name and any other information that's relevant to them, they'll respond.

A recent study by Jupiter Research found that click-through rates and open rates MORE THAN DOUBLED when emails were personalized and targeted, and sales conversion rates were an astonishing 355% higher than for bulk emails!

By making your customers and subscribers feel special this holiday season, you can dramatically increase the number of sales that your email promotions generate.

--------------------------------------------------------
Final thoughts
--------------------------------------------------------

Everyone gets busy as the year comes to an end, but just because you haven't found the time to set up a comprehensive holiday marketing strategy doesn't mean that you can't increase your holiday sales over the coming week.

However, you do need to take the time to implement some of these quick tips IMMEDIATELY.

And I mean within the next 24 hours! Pick one or two of these tips and do whatever it takes to catch the last holiday shoppers.

The ones who are still online are running out of time fast, so show them how you can solve their problems with:

* express shipping options
* downloads for instant delivery
* gift ideas and gift certificates
* special holiday discounts

The great thing is that all of the tips I've just given you can be implemented quickly and easily.

Most of these tips should only take you an hour or two to set up on your site, and the results will increase your holiday sales so much you'll wish you'd started much sooner.

Derek Gehl The Insider Secrets to Marketing Your Business on the Internet no hold barred REVIEW

2007-11-11T10:27:00.001+08:00

"Learn The Strategies A 23-Year-Old Inner City Kid Is Using To Make $66,000+ Each Month On The Internet...

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Product Review:

"The Insider Secrets to Marketing Your Business
on the Internet -- VERSION 2007

By Derek Gehl and The Internet Marketing Center

I've just finished reading the step-by-step guide considered by many to be the Internet marketing BIBLE -- "The Insider Secrets to Marketing Your Business on the Internet VERSION 2007"...

... And I have to tell you I'm completely blown away by the sheer volume of money-making information Derek Gehl has managed to pack in!

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Insider's Tips On How To Make More Money For Your Auction in Ebay

2007-11-10T11:59:00.001+08:00

Among the most popular and most sought after article we have in this blog is about Ebay. So, here one more surefire insider's tip about Ebay.

One of the first things we teach our clients at IMC is to keep close tabs on your market, so you're always meeting their needs. But you should also be keeping a careful eye on your competition -so you make sure they don't get the edge on you.

As you monitor your competition, you should be asking yourself questions like:

Who else is selling a product similar to mine?
How is their sales process or marketing plan different from my own?
How successful are they at selling? What kind of traffic/revenues are they seeing?
And here’s a big one: what are they doing BETTER than me?

Plain and simple, if you’re not aware of what your competitors are up to, you might as well be handing them a chunk of your business for free!

How do I find my competitors on eBay?

The easiest way to start looking for your competition is to do a series of keyword searches on eBay, using the words and phrases that your customers would use to find you – for example, the name, brand, color, style, and condition of the item you sell.

Then take a look at the results -- what other listings are showing up for those keywords? They're the ones you need to keep your eye on!

Once you’ve found some sellers listing items similar to yours, do a Completed Listings search.

Simply head to eBay.com's homepage and click on Advanced Search in the upper right-hand corner of the page. Once you're at the Advanced Search page, click the box that says "Completed Listings Only". For best results, make sure you specify the results be ranked in the order of "highest price first."

Now you're looking at the listings that sold for the most money. Where do your listings rank? Are there lots of sellers who are getting more money selling items similar to yours, or just a few?

Take a look at the listings that are generating the highest bids, and ask yourself what those sellers are doing differently from you.

Specifically, look at:

Their item -- What brand of item are they selling? Are they selling the item in a color or size that you don't? Which colors or sizes seem to sell best (if applicable)?
Their listing category -- Are they listing in a category you haven't considered? Is it a more effective or easily-searchable category than the one you've chosen?
Their listing/auction format -- Are they using the "Buy It Now" format? What time of day do they typically list their items? How long do their auctions last?
Their photo -- What stands out in the picture? How have they positioned or staged the item differently than you?
Their title -- What keywords are they using? Are they using the "bolding" option? What order are their words in? What stands out in the title?
Their headline -- What benefits/features are they mentioning first? Which keywords are they using?
Their copy -- Are they using a traditional salescopy format? What kind of description have they created for the product? How do they answer the questions of their potential customers?
Their price -- If they're using a "Buy It Now" listing, what are they setting the price at? Or if they're using a regular auction format, what's their minimum bid?
Their policies -- How are their shipping policies different from your own? Are they offering discounted shipping? Are they shipping worldwide? What is their return policy?
Their "About Me" page -- What kind of pictures or text have they included here? How do they establish credibility and trust with potential customers?
Their feedback ratings -- Are their customers happy? How do they deal with negative feedback (if applicable)?
Their eBay Store -- If they have an eBay store, what cross-promotional tools are they using? Are they selling items besides the ones that are similar to yours?
Their relationship-building efforts -- Do they offer a newsletter to their potential customers? Have they written any Reviews or Guides to help drive more traffic to their listings?

You'll want to take the best elements from the most successful listings -- without copying them directly, of course -- and apply those same strategies to your own listings.

But make sure to make only one change at a time with your own listings, so you can test and track the impact of each one has on your listings.

You might even want to buy some items from your top-selling competitors, to see how they manage their sales process. For example, do they include a brochure of their other current auctions or a thank-you letter asking the buyer to add them to their "Favorite Sellers" list?

Of course, there's only so much you can learn about your competitors -- and your market -- by checking out the Completed Listings. For a more in-depth analysis, we suggest you explore the other free and paid market research tools available to eBay sellers today.

You can start by getting our most up to date study about Ebay by clicking here:

Do You Make These 7 Mistakes That Can Destroy Your Internet Business? (Legal Problem)

2007-11-09T11:54:00.001+08:00

Entrepreneurs like you are ruined almost on a daily basis because they don't know the legal secrets used by millionaire Internet marketers to protect and grow their businesses online.

We're talking about lawsuits filed by the government and private individuals, criminal prosecution, civil judgments, fines, bankruptcy, and even court orders barring you from doing business on the Internet in the future.

More than one marketer has gone to jail recently and even a few have skipped the country one step ahead of the law.

Why?

Because they made one or two simple mistakes in the way they did business.

Don't let this happen to you.

Here's 7 common Internet marketing mistakes that you should avoid at all costs...

1. Doing business online using the wrong type of legal entity.

If you use the wrong business structure, you can be held personally liable when things go bad. In some states, this can include a successful plaintiff going after your house, your car, and your personal bank account to satisfy a judgment against you.

2. Letting your web designer steal your online business.

If you don't know what you're doing, your web designer can (and will) steal your Internet business. You'll have paid for a website and own absolutely nothing.

3. Doing joint ventures without the right legal protections in place.

Although a joint venture (JV) is a great way to grow your online business, if you don't put the right protections in place at the beginning, you're opening yourself up to lawsuits, theft, and even government investigations.

4. Sending out e-mail that accidentally makes you a spammer.

Chances are that you're illegally sending unsolicited commercial e-mail (spam) to people and not even knowing it. Did you know that the U.S. Government is now extraditing non-citizens, hauling them into court, and putting them into federal prison for spamming?

5. Not knowing intellectual property law basics.

If you don't know your rights and responsibilities under intellectual property (IP) law, someone can steal your stuff and you won't be able to do anything about it. Or worse, you might accidentally violate someone else's IP rights and get sued for it. This happens all of the time.

6. Outsourcing work without protecting yourself.

When you're outsourcing to a web designer, copywriter, article writer, or programmer, you could be setting yourself up to pay their taxes, worker's compensation, and even unemployment compensation. They can leak your confidential information to your competitors and even claim ownership of the work that you paid them to do!

7. Doing illegal business around the world.

Just because you have a website doesn't mean that you can do business with everyone. Did you know that it is illegal to do business with some companies and individuals? If you don't know who they are, you can open yourself up to criminal prosecution by your government. Don't become an accidental felon!

For more info, get the ebooklet here: Internet Marketing Legal Secrets Revealed!

Your Password For Internet Entrepreneurs Club

2007-11-09T10:47:00.001+08:00

If you've always suspected that successful online business
people keep getting MORE successful because of "who" they know,
not necessarily "what" they know, you'd be right...

... I know from personal experience that making "the right
connections" with "the right people" can snowball your income
and Internet business success in ways most people can only
dream about!

Unfortunately, most clubs where you can network with "the
right people" won't let you inside unless you're ALREADY
successful and well-connected.

And most clubs that DO welcome the "average" business owner
are a waste of your time. (Because, let's be honest... you're
all struggling with the same problems!)

Early in my business, I was fortunate enough to make a few
"right" connections.

It was really a one-in-a-million break for me.

Now, I'd like to offer a few of my subscribers this same good
fortune.

To find out how I'm doing this, visit:

http://www.marketingtips.com/theinsiderclub/t/923527

Quickie Tips To Turn Your Visitors Into Buyers

2007-11-08T20:45:00.001+08:00

Need some help getting more sales?

If you're still struggling to turn your website visitors into
paying customers, there's a good chance your salescopy could
use some "tweaking."

After all, your salescopy is the part of your site that does
the "heavy lifting."

It needs to establish the problem you're solving... carefully
explain why you're the best person to solve that problem...
outline the benefits of your solution... all while gently
leading the reader toward making that crucial buying decision.

So if you have low conversion rates on your site -- and you
suspect your copy is the culprit -- here's my list of six
"must-have" copy elements that EVERY website should contain...

----------------------------------------
1. Write an attention-grabbing headline
----------------------------------------

A really good headline should emphasize the key benefit of your
product or service. It needs to emphasize the biggest solution
your product provides... generate curiosity and pull readers
further into your site.. and capture the main attractions of
your product.

Make sure your headline clearly states the biggest benefits
right away. You must show your visitors why they should stick
around.

----------------------------------------
2. Establish your credibility
----------------------------------------

You need to provide some sort of information on your site that
proves you're a credible, trustworthy source. You can do this
in two ways:

Provide your credentials -- explain what makes you an "expert"
in your field by providing information about your experience and
credentials. Discuss your business experience, your achievements,
your awards, and accolades.

Include customer testimonials -- the best way to back up your
claims is to prove that other people have already benefited
from your product, service, or expertise. Make sure your
testimonials are descriptive and list the customer's full name,
business name and URL.

----------------------------------------
3. Sell with BENEFITS
----------------------------------------

A feature is something your product has or does, while a benefit
is something it does for you. Benefits are not "cheapest" or
"top quality." They answer the question "what's in it for me?"
or "why should I keep reading?"

Use the benefits of your product to solve the problems of your
audience. Don't try to SELL your product or service -- try to
HELP your visitors.

----------------------------------------
4. Transfer ownership
----------------------------------------

When you transfer ownership, you shift your focus so your
reader starts to think of the product as their own, something
they could imagine owning or using, or something they could
benefit from.

Make sure your copy is full of phrases like "you will learn,"
"you will receive," "you will be pleased to hear," etc. There
should be twice as many "you" and "yours" in a salesletter
than "I," "we," or "me."

-------------------------------------------
5. Remove the risk with a strong guarantee
-------------------------------------------

On the Internet, skeptical buyers need the safety net of a
guarantee to help them to decide to purchase your product or
service. In fact, your customers will only feel comfortable
buying from you if you remove the risk completely.

And if you're worried about losing profits by offering an
unconditional money-back guarantee, you should know that
almost NOBODY will take you up on the guarantee, no matter

HOW generous, so don't be afraid to "go big!"

-------------------------------------------
6. Build value
-------------------------------------------

It's extremely important that you build tremendous value FIRST,
before stating your price. If you fail to let your visitors see
how much your product is worth to them in terms of savings,
perceived benefits, etc, you risk losing them at this stage.

You want readers to feel like they're getting the deal of the
century.

So how does YOUR site stack up to my list? If you're missing
ANY of these elements, or you think you could be doing any of
them better, I strongly urge you to get to work NOW!
The sooner you perfect your copy, the sooner you'll convert
YOUR visitors to life-long customers!

p/s: For more guides on how to spice up your sign so that you can make more profits, click here.

Secrets To Their Success No Hold Barred Interview Review

2007-11-07T01:30:00.001+08:00

I just interviewed two online marketers whose businesses DWARF mine.

(And one of them is running a business I'd never advise people to start in a million years -- an online bookstore! With heavy-hitting competitors like Amazon and Barnes & Noble, who'd want to get into that market?)

These guys are both running businesses that started out small -- and now they're making $25,000,000 - $170,000,000 in annual sales!

So today -- in order to inspire you and keep you working toward your own online business goals -- I want to share some of the key strategies they've used to achieve their phenomenal success.

You can't NOT learn from successful marketers like these guys. After all, they've got the results to prove their strategies really work.

NOTE: These two businesses were recently featured in our our "experts tell all" online magazine, "Secrets To Their Success."

If you'd like to read their complete interviews, you can sign up for your own "Secrets To Their Success" membership by visiting:

http://www.secretstotheirsuccess.com

I hope their stories inspire you!

SUCCESS STORY #1: AbeBooks.com -- $170 million in sales in 2006!
Abe's Books started out as a small used bookshop in Victoria, Canada. When the original shopkeeper started complaining about how much time she had to spend tracking down rare or hard-to-find books for her customers, her "techie" husband suggested using the Internet.

Talk about a good idea. Just 10 years after going online, CEO Hannes Blum reports that AbeBooks.com is now selling $170 million worth of books a year!

Here's a rundown of some of the strategies the company has used to achieve its incredible success:

List segmentation: This company puts a lot of effort into splitting their customers and subscribers into different niche groups, and then presenting those groups with targeted promotional offers that speak directly to their needs.
Hannes says, "It's much more effective to contact our customers this way than with 'broad strokes.'"
Targeted newsletters: AbeBooks.com offers newsletters on a wide range of topics, so that people can get free information on their specific interests.
"We have specialist e-newsletters dedicated to textbooks, rare book collecting and niche genres like science fiction and fantasy," Hannes says.
Search engine optimization: "All of our sites are designed to bring in natural traffic when people are searching for authors and books," he says.
"Search engines are the roads people travel along when using the Internet to get places. If you're not putting out signs to capture their attention, they'll never find their way to you!"
Pay-per-click campaigns: Hannes says his company uses all the major pay-per-click programs -- Google, MSN, and Yahoo.
"Books encompass a massive variety of subjects, so we bid on a variety of keywords: titles, author names, genre names," he says. "You definitely have to know how your audience is trying to find you to use these programs effectively."

SUCCESS STORY #2: ToolKing.com -- $25 million in sales in 2006

Don Cohen's first online selling experience was on eBay. He and his 14-year-old son decided to list two items for $4.00 -- and they didn't even sell!

But Don didn't let that stop him. He recognized the profit potential of the Internet and took his retail tool shop online.

Turns out it was a great move. Don's site, ToolKing.com is now selling $25 million worth of tools every year!

Here are some of the top strategies Don has used to achieve his success:

Social networking: Don has built an online community site to support his sales site. People can go there to read free product reviews and recommendations, as well as industry information that's difficult to find anywhere else.
"They can come and get involved in various forums and workshops, set up blogs, connect with our staff, and access a ton of free information and product reviews on the tools and tool brands we sell," he says.
"The more value we can offer our visitors and customers, the more likely they are to return to our sites again and again, and give us the chance to market our products to them. And that's what we want!"
Search engine optimization: "Relevant content and relevant links are both very positive in terms of search engine optimization, and we're really providing them with both things on a consistent basis," Don says.
"You want to keep the spiders combing through your sites on a daily basis to see what's there. You want to know where people head once they've been there -- and how they got there in the first place!"
Dedication to customer satisfaction: "The bigger you get, the easier it is to forget that your customers are the bottom line -- not just your profits -- and that you need to satisfy THEM in the end, if you want to grow," Don says.
"We aim to provide the best product at the best price without sacrificing customer satisfaction, or putting a dent that all-important customer relationship."

... Of course, if you're just getting started, the idea of building a business that makes $25 million -- or $170 million! -- probably seems a bit ambitious.

But no matter what your goals -- whether you just want to make a comfortable $5,000-$6,000 income, or you want to drive around town in a brand-new Ferrari (because your Maserati's in the garage) -- the best way to achieve success is to model the strategies of people who are ALREADY running successful online businesses.

And that's why it's so great to learn about the strategies that successful marketers like Hannes and Don have used to achieve their incredible success!

Click Here To Learn More About Their Business!

SCAM ALERT ** Business In A Box Review

2007-11-06T02:25:00.001+08:00

This month, rather than give you strategies to make more money, I am going to share a piece of advice that will hopefully save you some money.

Here it is...

If you are currently in the process of looking for a business idea, chances are you will come across the "Business in a Box" pitch.

The pitch will look something like this:

"For only $XXXX.95 (Insert dollar figure here ;-) you can have your very own business and product to sell! We will give you the website, the product, the marketing material and all of the training you need to sell it!"

Wow, sounds like a sweet deal...
... Or does it???

The harsh reality of this kind of offer is: If a company is selling you an opportunity to sell a product -- even if it does sound like a great product (or products) -- chances are they have sold the exact same opportunity to hundreds, if not thousands, of other people!

That means you have hundreds, if not thousands, of other people who are selling the exact same product, with the same website, using the exact same marketing strategies you are!

Think about it for a second... Do you want that many IDENTICAL competitors?

Nope!

Not to mention, if the product was really that hot, why isn't the company selling it itself, instead of merely selling the opportunity to sell it?

That's why we work so hard in our Insider Secrets course and our mentoring programs to teach you how to start real businesses using tested and proven market research strategies that help you make healthy profits by simply identifying untapped niche markets and then giving them what they're looking for.

That way, you have minimal competition and you're selling something you know people want to buy.

The bottom line is this... if something sounds too good to be true, it probably is! I have never come across a great opportunity that didn't require a little elbow grease to get off the ground.

Sure, it might require some more effort on your part to find a niche market and build a site that targets it... But at the end of the day, at least you'll have a profitable business.

My best-selling online marketing course, Insider Secrets to Marketing Your Business on the Internet, teaches you everything you need to know to build a REAL online business making REAL profits -- without falling into the common mistakes so many people make when they're first starting out online.

And right now you can take it for a full 30-day test drive for only *$2.95*.

To learn more, please visit: http://www.marketingtips.com/t.cgi/923527

To your genuine success...

How To Increase Buyer Confidence And Persuade Them To Buy

2007-11-05T21:11:00.000+08:00

You know that moment when you're thinking about buying something... but you're just not sure if you should pull out your wallet -- or run away fast?
That's what we call "purchase anxiety." Most people feel it at some point or other, especially when they're buying a "big-ticket" item.
... OR when they're buying something sight unseen over the Internet.
Online shoppers tend to suffer from "buyer anxiety" more than offline shoppers. It only makes sense... when you buy something over the Internet, often it's for a product you've never even seen before -- from a person you've never seen before!
The good news is, by adding some very simple elements to your site you can easily reassure your visitors you're a reputable business offering a quality product -- and get them to click on that "order" button!
Here's what you need to do...

1. Add testimonials to your site

Nothing reassures visitors more than testimonials from real people who can vouch for the quality of your product. And yet so few business sites actually HAVE testimonials!

Why? The answer is easy...

The number one reason why people don't have testimonials on their site is because they don't ASK for them! They feel too awkward or shy to ask people to say nice things about their product or service.

However, just like with all forms of feedback, you've got to go out of your way and ask for it.
The thing is, most people are more than happy to provide you with detailed feedback on what they like about your product. But if you don't ask, you'll never receive.

When you use a testimonial, try to include as much information about the testimonial provider as possible. If you can include their first name, last name, city, and state along with their testimonial, great! If you can put in a picture as well, even better.

If they have a website, you could even include the URL, so people can go to the website and confirm that yes, they ARE in fact a real person.

However, disclosing this much personal information about your testimonial providers isn't necessary for every industry.

For example, if your business helps people dealing with alcoholism, eating disorders, or other problems that have a social stigma associated with them, then your testimonial providers aren't going to want to offer that much information about themselves. In that case, a first name and initial is probably good enough. Stick with the conventions that are normal within your industry.

WARNING: Never ever write a testimonial yourself! It's FRAUD, and you can get seriously nailed for it. People aren't that stupid... they will be able to smell your deceit from a mile away, and it will end up destroying your credibility.

2. Be specific!

When talking about statistics or results, always be as specific as possible! It makes your copy seem more credible.

(This goes for your testimonials as well as the regular content on your site.)

For example, if you sell a weight loss product, don't say that it helped one client lose "more than 100 pounds." Say that it helped her lose 107 pounds.

The more accurate you are, the more realistic your claims will be.

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3. Citing a statistic? Include your source!

If you include statistics or other forms of industry information to back up the claims in your copy, be sure to cite your SOURCE of that information.

For example, if you sell natural fiber carpets, and you recently read an article in the American Journal of Public Health stating that childhood asthma is seriously aggravated by the presence of indoor pollutants, then include that infomation on your site -- and cite the American Journal of Public Health as the source of that information.

When you cite a reputable source of information, you borrow their credibility. And that makes your OWN credibility that much more believable.

4. Include your contact information

Imagine going to a site and finding a product you want to buy... but you have a few questions you want to ask about it first.

But when you look for some way to get in touch with the business owner to get answers to your questions, all you can find is an email -- and nothing else!

Nothing screams "Shady!" more than a lack of contact information. Be sure to include your full name, street address, phone number, AND email address -- and then link to that information from every single page on your site.

You might even want to invest in a 1-800 number. By showing you're willing to pay for people to call you to get answers to their questions, you prove that you're willing to do whatever it takes to satisfy their concerns and make the buying decision easy for them.

5. Let your customers know who you are

People want to buy from someONE, not someTHING. So help them get to know you.

Tell them about yourself, in a personal or honest way. (Don't worry -- you don't need to tell your whole life story!)

Your visitors want to know something about you that relates to your problem and industry. How long have you been in this business? What made you get into it? Why do you enjoy it?

Also be sure to include a photo of yourself on your "About Us" page -- as well as a photo of your employers, or the office where you work. The effort you put into making yourself seem more real to your visitors will definitely pay off.

6. Include certification from reputable organizations

If you belong to any professional or business organizations, include prominent mention of it on your "About Us" page.

(For example: the Better Business Bureau, or any state, national or international organizations that have recognition in your industry.)

Just make sure you don't feature only local organizations... the Internet is a global medium, and if you want to sell to international visitors, you have to come across like an international business.

7. Include proof that you value and protect their privacy

One of the biggest reasons for online purchase anxiety is the fear of handing over personal information -- such as credit card information -- to a virtual stranger.

Make sure you include a privacy policy on your site, reassuring people that you will NEVER share their personal information with anyone!

On top of that, you need to process ALL purchases through a secure server, so that no other computers are ever able to access any of your purchase information.

However, these days many website owners are going even further and including "security seals" on their site, reassuring visitors that they have done everything possible to protect their site from hackers.

Some of the more popular security seals are Verisign, TrustE, and Hacker Safe.

The one we personally recommend is Hacker Safe. It's the security seal we use on our own sites, because according to studies done by ScanAlert, sites with the Hacker Safe seal tend to see an average 14% increase in their conversion rates.

And we're not the only ones who like Hacker Safe -- more than 80,000 sites use it, including over 60% of the Internet Retailer Top 500.

... So there's my list of the things you should add to your site in order to reduce your visitor's purchase anxiety and get them to buy your product. If you don't already have these elements on your site, do your best to add them as quickly as you can.

You WILL see an increase in your conversions -- and your profits!

[Ed. note: Andrew Mallory is one of our top Internet Entrepreneur Club experts.]

Successful Online Business Plan Joseph Kulp Is Superb!

2007-11-04T11:56:00.001+08:00

Offline, people go to a lot of trouble to find careers that perfectly match their skills and interests. I suspect that most of us don't choose nearly as thoughtfully when we're creating our own business online.

If you tend to get frustrated with affiliate marketing, perhaps you've created a business which doesn't suit your skills and interests.

Josh Kulp, who seems to have the knack of doing things a little bit differently from most of us, looked at the opportunities online and created a lucrative site where he gave away gifts. In 2005, he wrote a good book describing how he did it.

Now Josh has set up a membership site in which he interviews ordinary people who are earning a useful income online doing a variety of different things.

He follows up each interview with a quick "proven business plan" in which he outlines the steps you can take to follow in their footsteps.

Here's a quick summary of Josh's first two interviews:

Interview 1...

A 19-year-old who was working part-time while studying for a degree in web design decided he wanted to be his own boss. So he quit his part-time job and set up a website where he gives away MySpace layouts which he creates. He generates revenue from AdSense and other ads on his site. Within a month, he was earning $20 a day. Now he's earning about $900 a month, which is almost all pure profit. His site gets about 9,000 unique visitors a day and he hasn't spent a penny on advertising. Not bad for a 19-year-old college student.

Interview 2...

A 24-year-old who "tends to move around a bit". He has recently lived in France, Haiti and the Dominican Republic, and now lives in New York. In January, 2007, he started his own business, because he wanted flexibility and freedom. He's selling his writing skills. The business made a loss at first, but in June he made $1,200 profit, with significantly more in July. He spends only about 25 hours a week on the business because he runs a foundation and studies part-time. He says he's not good at getting traffic to the site, but he's discovered one excellent source of paying customers.

Bonus interview...

This experienced marketer creates low-priced info products. Most of his websites are one-page salesletters. He generates about $10,000 a month in sales from his sites. However, he makes most of his revenue on the backend, selling other products to people on his growing mailing list.

He describes how he promotes his products and how he entices people to get on his mailing list.

Bonus report...

Josh himself tells you how he went from $0 to over $10,000 a month profit - by giving away gifts. His 37-page report takes you through what he does, step by step, with lots of detail - much more detail than you'll find in the interviews.

These no-fluff reports (all easy to read PDF files, no audios, no videos) are designed for people in a hurry. I would have preferred to see a bit more in-depth questioning in the interviews.

Each interview is only about 10 pages, including Josh's "proven business plan" at the end, in which he summarizes the main points and gives useful tips based on his own experience.

His "business plans" are definitely not the sort of long, stodgy stuff you may have seen from an accountant. Josh's plans are short and simple.

This monthly membership site is very moderately priced and is excellent value if you're looking for a new business idea combined with concise instructions on how to do it.

I think it's ideal for unhappy affiliates or anyone looking for a new idea.

I'm looking forward to seeing who Josh interviews next month.

Check it out here...

Easy Ecommerce Web Design Strategies

2007-11-03T02:01:00.001+08:00

Today I will share with you 6 Strategies for designing a website that actually SELLS.

1. WRITE AN ATTENTION-GRABBING HEADLINE
Your headline is the *MOST* IMPORTANT part of your site!

Here's why: you have LESS than 10 seconds to get your visitors'
attention, and show them you've got the perfect solution to their
problem. So the first thing they should see is a headline that
clearly states the biggest benefit your site has to offer.

Your headline should be located at the very top center of your
page in a larger font size that naturally attracts attention.

And it should tell visitors exactly how your site will make their
lives easier... save them money... save them time.. provide
additional income... or simply make them feel better.

Use bolding, italics, and highlighting to emphasize the main
benefits in your headline, so they leap out and grab your
visitors' attention.

(But don't overdo it! Nothing screams "amateur" more than a site
that has too much fancy formatting.)

2. CREATE BENEFIT-DRIVEN SALESCOPY THAT *COMPELS* YOUR VISITORS
TO BUY
On the Internet, you don't have any face-to-face interaction with
your potential buyers -- so your salescopy needs to do the job
that a real-live salesperson would do. It has to introduce your
product, explain the benefits of using it, and sell potential
buyers on the value of your offer.

When you write your salescopy, you need to speak directly to your
visitors' needs -- and you need to focus on the BENEFITS of using
your product (as opposed to your product's features).

If you're having trouble telling a benefit from a feature, here's
an example: a feature of a product might be "sturdy polished
aluminum construction." The benefit would be "lasts longer so you
save money on replacement costs."

3. FOLLOW ESTABLISHED DESIGN PRINCIPLES
When you're designing the look of your site, choose a simple
color scheme and a couple of fonts and stick with them. Nothing
looks more amateurish than a mishmash of many different fonts and
colors. Also, resist the urge to add textures or use dark
backgrounds.

People don't come to your site to admire your elaborate design
scheme. They want to know about your offer. That's why you need
to make sure they can easily read your salescopy.

Also, avoid using unnecessary graphics and images. Unless your
image is serving a direct purpose (a picture of you, a product
shot, etc.), it's going to take attention away from your sales
message. Same goes for animation, audio and video.
Remember: You're not trying to amuse or entertain with your site.
Your goal is to SELL!

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4. INCLUDE A STRONG CALL TO ACTION
Don't make your visitors guess what they're supposed to do on
your site. You must give them a strong call to action and tell
them exactly what you want them to do!

Let's say you sell a stress-relief product. Your copy might say
something like...

"After doing research and testing, I found a set of really
fabulous relaxation tapes that solved my recurring migraine
problems, improved my sleep, and increased my energy level -- in
just a few days!

Click here now to learn how they can soothe your troubles away
and lead to a healthy and happy life."

5. ESTABLISH YOUR CREDIBILITY
Why should someone buy from you? What makes YOUR information more
reliable than your competitors? You need to provide answers to
these questions, so visitors feel comfortable buying from you.

One of the best ways to establish your credibility is to list
your accomplishments, qualifications, and experience -- so long
as they're related to your offer. Once you've sold some product
and are getting testimonials from satisfied customers, be sure to
include them on your site as well.

6. MAKE IT *IMPOSSIBLE* FOR SOMEONE TO SAY NO!
By building a lot of value into your offer, you can make people
feel like saying "no" would actually cost them money! You can
achieve this by carefully explaining how much money -- or time,
or trouble -- your solution will save them.

At the same time you need to pile on the bonuses, so people feel
like they're getting way more product than they're paying for.

So these are my website tips in a nutshell, Sabri.

I hope you find them useful!

Of course, there's not enough room in this short article to
explain absolutely everything you need to know about site design
in detail. This is just to get you started.

If you want to get the full breakdown of everything you need to
do -- along with hundreds of other tips and strategies you can
use to be successful on the Internet -- I suggest you check out
my "Insider Secrets To Marketing Your Business On The Internet"
system.

You can read my entire system by visiting:
http://www.marketingtips.com/marketingstrategies

Or you can also get my team of expert review your website for just US 2.95 by clicking this link.
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Four Things You Must Ask Before Hiring a SEO Consulting Firm

2007-11-02T00:39:00.001+08:00

One of my readers, Richard, recently wrote to ask me for some advice on choosing a company to take over his search engine optimization efforts.

Now, search engine optimization is something you can easily do yourself -- and when you're first starting out and don't have a lot of extra money to spend on your business, I strongly recommend you do oversee your own search marketing campaigns.

Not only will you save a ton of money -- knowing what keywords to use when promoting your business (as well as how and where to use them) is an essential skill for any serious online marketer to have.

But as your business and profits grow, you should be on the lookout for ways to free up your time by outsourcing time-consuming tasks.

(Remember... You've got to work ON your business -- not in your business! It's absolutely key to growing your success.)

And -- honestly -- when it comes to time-consuming tasks, search engine marketing is close to the top of the list. Taking full advantage of the massive traffic potential of the search engines is no overnight job. It can suck up many hours a week.

So as soon as you can afford to do so, you should seriously consider outsourcing your search engine marketing to a dedicated SEO company.

However, choosing that company can be difficult! There are lots of businesses out there that capitalize on people's ignorance about SEO and make all sorts of outrageous promises they can never fulfill.

So in order to help you make this important decision -- and to help you steer clear of all the scammers out there -- here are four essential tips you need to know in order to choose an expert SEO company that really will drive swarms of targeted traffic to your site!

Tip #1: Don't believe companies that "guarantee a #1 ranking"

There is no SEO company in the world that can guarantee a #1 ranking for high-traffic keywords in Google or Yahoo. If you come across a company that advertises such a guarantee, approach them with caution. They're promising the impossible.

I regularly have students ask me about companies that "guarantee a #1 ranking with the major search engines." But when I look at the fine print, it always includes conditions that make the guarantee worthless.

(For example: the company will get you a #1 ranking for a search term that gets absolutely NO traffic!)

The only guarantee I would consider legitimate is one that states, "We get you [enter specific results here] in [enter specific time frame here] or you get [enter percentage here] of your money back."

Try make sure those specific results have to do with the amount of qualified traffic you get -- not your listing's position in the search results.

Remember, it's not your ranking that's ultimately most important -- it's the quantity and quality of traffic your SEO efforts deliver.

After all, who cares about a top ranking that doesn't send you tons of visitors who actually want to buy your product?

Which brings me to my next point...

Tips #2: Look for companies that define SEO success as sales -- not just random traffic.

A successfully optimized site speaks to human visitors as well as search engine spiders. Don't sacrifice the former for the latter!

Yes, you have to insert your top-performing keywords in strategic locations all over your site, including your copy. But you have to balance that with the need for your site to appeal to your visitors and convert them into buying customers.

A good SEO company understands that. A bad SEO company will argue that more traffic is all you need.

But what use is traffic that costs you money -- but doesn't pay the bills?

So when you are interviewing potential SEO companies, make sure their optimization practices really focus on driving quality traffic to your site -- and converting those visitors into sales.
Designing a web page that gets a high ranking in Google really isn't all that difficult. Designing a web page that gets top ranking and has a good conversion rate is an art form -- and it's the reason why good SEO firms get paid well.

"Discover the EXACT formula we use
to attract 1,000,000+ visitors to our websites each year!"

Learn how you can get other website owners to send traffic to your site, score a top ranking in the search engines, and get 1,000s of dollars in free advertising...

And attract an avalanche of eager customers to your website with the exact same system we've used to turn just $25 into over $60,000,000 in online sales!

(You heard us right... that's $60 MILLION!)

1,000s of people with little or no Internet experience are already using this proven step-by-step formula to make everything from $5,000 each month to $2 MILLION+ each year...

To take a 100% RISK-FREE test drive, click here now!

Tips #3: Are they focused on one "miracle strategy"?

Whenever I interview an SEO firm, I always make sure they have a well-rounded campaign strategy. Many SEO firms focus on a "miracle strategy" and then put all of their efforts into that one strategy.

But if you want to make sure you keep your high ranking -- and don't get booted out of the search engine results the minute Google updates its algorithm -- you can't put all your eggs in one bucket.

Your SEO campaign needs to contain a mix of strategies (such as on-site optimization, article sharing, and viral link-building) in order to deliver consistent results for years to come.
It's the only way to guarantee that your hard-won ranking doesn't disappear overnight.

Tip #4: Does their insanely low price make you say, "Wow, that's too good to be true!" Well, guess what -- it is.

A good SEO firm that delivers real results isn't cheap. Depending on the size of the job, you can expect to pay at least $1000 just to kick off your campaign -- and then a monthly fee of $150 or more to continue the marketing and maintenance of your campaign.

So if you come across a company offering "complete search engine optimization and submission for only $99!" -- run!

When it comes to SEO, the phrase "You get what you pay for" couldn't be more true.

And remember, before you start searching for a company to help you with your SEO, make sure you do your homework and are familiar with what it takes to get your site ranked well. A little education can go a long way in helping to make sure your SEO company provides your with the services you need to win the search engine game.

So, Richard, I hope that helps!

For the latest tips and SEO strategies, make sure you check out our Search Marketing Lab at www.marketingtips.com/searchmarketinglab

To your success...

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Latent Semantic Indexing Explained (in depth)

2007-11-01T00:20:00.001+08:00

[Ed note: Nicole Ephgrave is our in-house SEO "wizard." You can meet up with her in our exclusive "members-only" Search Marketing Lab forum.]

Recently a reader named David wrote in to ask us what we thought about "latent semantic indexing," and how important it is for effective search engine optimization.

What is "latent semantic indexing," you ask?

Here's what Wikipedia has to say on the subject:

"Latent semantic analysis (LSA) is a technique in natural language processing, in particular in vectorial semantics, of analyzing relationships between a set of documents and the terms they contain by producing a set of concepts related to the documents and terms. LSA can use a term-document matrix which describes the occurrences of terms in documents; it is a sparse matrix whose rows correspond to terms and whose columns correspond to documents, typically stemmed words that appear in the documents."

Wow... that doesn't sound like fun at all!

Let's put this in "everyday language." Simply put, latent semantic indexing is something the search engines do when they analyze the content of your site in order to figure out which keyword themes it should be ranked for.

Why is it important for you to know this? Because you want to make sure your content has the RIGHT words and phrases so it gets ranked for your top-converting keyword themes.

These days, when search engines determine the relevancy of a site's content for a particular keyword theme, they don't just look at keyword density (in other words, how many times one specific keyword phrase is repeated all over your site).

The search engines also look at how often words and phrases related to your main keywords are repeated through the site.

Not only that -- they're now able to recognize synonyms, too.

(Yep... they've become pretty darned clever, those search engines!)

So the more your content includes different words and phrases that mean the same thing as your main keyword phrases, the better. This helps build up the relevance and theme of your website, and it helps the search engines make sense of your website and gives them extra confidence about what your website is actually about.

Plus, it gives you a great opportunity to get your site ranked for more valuable search terms!

You just need to think of words related to your niche market and brainstorm all the different ways of saying the same thing.

For example, say you have a site that sells baby moccasins. Think of all the different ways you can describe your product:

baby moccasins
infant moccasins
newborn moccasins
toddler moccasins
baby slippers
infant slippers
newborn slippers
toddler slippers
indoor baby shoes
indoor infant shoes
indoor newborn shoes
inborn toddler shoes
slippers for babies
slippers for infants
moccasins for newborn babies
mocassins for toddlers
indoor shoes for babies
indoor shoes for toddlers

... The list goes on!

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When you are writing your salescopy -- as well as articles for SEO purposes -- you'll want to include synonyms and related phrases in your copy as much as possible.

Of course, all these keywords, synonyms, and related phrases have to be placed within natural-sounding text that speaks as much to human readers as it does to search engine spiders!

Otherwise, your site will do a lousy job of converting visitors into buyers.

And that's the whole point of online marketing, isn't it? ;-)

Special note from Derek: If you're interested in learning more about the latest proven search marketing strategies -- and talk to Nicole in person about what you should do to get a top ranking with Google and the other search engines at Search Engine Lab (Click Here)

I have a really exciting opportunity to share with you, which involves YOU getting thousands of dollars worth of cutting-edge search marketing advice for the price of a cup of coffee!

Stay tuned for more information

The top 10 things you need to do NOW to prepare for the year's biggest shopping season

2007-10-31T00:59:00.001+08:00

There's a particular word that strikes terror in my heart when I hear it at this time of year.

And that word is?

Christmas.

Don't get me wrong, I love the holiday season -- the food, the time with family, the parties... and of course, the presents! ;-)

But I'm the kind of person who ALWAYS leaves my shopping to the very last minute -- which means December 23rd or 24th usually finds me running around in over-crowded, over-heated shopping centers, getting frustrated because the stores have run out of the things I was planning to buy, so I have to think up new gift ideas on the spot...

Ugh.

Fortunately, I'm much better at selling during the holiday season than I am at buying!

The holidays are by FAR the busiest shopping season of the year, when businesses that sell mostly to North American, European, and Australian customers tend to pull in their highest revenues.

But in order to make the most of this year's big shopping season, the time to start preparing for it is now.

To make it easy for you, here's my list of the top 10 things you MUST start doing now in order make sure your holidays are as full of cheer as possible (and by "cheer" I mean, PROFIT):

"Discover the EXACT formula we use
to attract 1,000,000+ visitors to our websites each year!"

Learn how you can get other website owners to send traffic to your site, score a top ranking in the search engines, and get 1,000s of dollars in free advertising...

And attract an avalanche of eager customers to your website with the exact same system we've used to turn just $25 into over $60,000,000 in online sales!

(You heard us right... that's $60 MILLION!)

1,000s of people with little or no Internet experience are already using this proven step-by-step formula to make everything from $5,000 each month to $2 MILLION+ each year...

To take a 100% RISK-FREE test drive, click here now!

Derek Gehl's "Holiday Sales Preparation" Checklist

1. Split-test your salescopy
Make sure you do some testing to discover the salescopy format that converts the highest percentage of your visitors to customers. (A great tool for this is Google's Website Optimizer.)

Test long copy vs. short copy, different kinds of headlines, and different calls to action.

Make a note of the winners -- this will be important information when it comes to writing your "holiday copy." (More about that in a moment.)

2. Make sure you're using your best keywords for the season
Take the time to dig into your web logs to discover what your best SEO terms were for November and December last year. Which keywords drove the greatest number of buying visitors to your site?

Make a list -- and then make sure you embed those keywords in your "holiday copy."

Speaking of which...

3. Start writing your "holiday copy"
During November and December, your salescopy should speak to the needs of holiday shoppers.

They're looking for presents for their loved ones, so make sure your copy presents your product as the "perfect gift" for that special someone in their life.

Would your product make a good gift for Mom or Dad, or a teenager, or a child's elementary school teacher? Then make sure you describe it as such in your copy.

(And don't forget to make good use of the keywords that yielded the best results last holiday season!)

You should be prepared to "turn the switch" and put up your holiday salescopy as soon as Thanksgiving is over (if your customers are mostly American, that is).
I
n the U.S., the weekend after Thanksgiving is usually the busiest shopping weekend of the year -- you want to be ready for it.

4. Make sure your bonus offers are as strong as possible
Your bonuses are a key component of your sales pitch. You want to make sure you're offering valuable bonuses to "sweeten the deal" and make it even easier for those holiday shoppers to reach that all-important buying decision.

Consider making your bonuses "soft" products, such as electronic information products (such as eBooks or online videos), or online coupons.

They're easy to create and don't cost anything to ship, which means you won't have to change your order form. (And that'll save you a huge headache!)

5. Set up your holiday pay-per-click campaigns
A great way to drive even MORE holiday shoppers to your site is to write some holiday-shopping themed pay-per-click ads. This is another place where those holiday keywords from last year will come in handy!

Once again, if you sell to a lot of Americans, you should be ready to activate your holiday pay-per-click ads by Thanksgiving weekend.

6. Confirm your shipping capabilities
What's the most important thing holiday shoppers want to know before they buy a gift?

That it will arrive at its intended destination BEFORE Christmas!

Contact your postal and shipping services to find out what the "order by" dates are to guarantee deliverability before Christmas to different parts of the world.

Then prominently list these "order by" dates on your site, so people can make a purchase, confident that the gift will be under the tree on Christmas morning.

7. Tune up your email list
If you have built up a healthy list of subscribers, email should play a major role in your holiday promotions.

To make sure you get the most "bang" for your email "buck," do some testing to make sure you know how to send mass emails effectively and that your deliverability is good.

Also, be prepared to send MORE emails than usual. If you normally send one email a month to your list, you should be prepared to send as many as four during the holiday shopping season (say, from the end of November until your last possible “receive before Christmas” shipping date)

8. Put "live contact" opportunities on your page
A great way to increase holiday sales is to include live contact opportunities on your salespages.

This can be a phone number or a live chat program -- whatever allows people to ask you questions and get answers right away.

Remember, holiday shoppers are short on time! And when they're shopping online, they can go from store to store very easily. They're going to buy at the site that is most credible and does the best job of resolving any questions they might have about the product.

Make sure that site is yours!

9. Dress up your site
What's Christmas without a little mistletoe? ;-)

Add a few Yuletide decorations to the design of your site so that it reflects the mood of the holiday season.

In order to be inclusive, you might want to think about adding some graphic elements that refer to other seasonal holidays (such as Hanukkah) as well.

10. Start planning your Jan/Feb backend NOW
(No, that's not a reference to what your rear end's going to look like once all that delicious holiday food has been eaten! ;-)

A great sales process doesn't end with a purchase. The people who have bought something from you once are most likely to buy from you again, so you want to make sure you stay in touch with them and present them with new offers in the future.

Ask yourself what people who just bought or received your product would also want to buy. Focus on products or services that make a great match with your product.

(For example, people who just bought or received a new video game console are probably very interested in buying new video games!)

Just remember, in order to present your backend offers to people, you need to have their email addresses. And since many new owners of your product might have received it as a gift, they're probably not on your mailing list.

So make sure your product package includes an email registration form for the end user. You may want to include an attractive offer for free valuable information -- or a free downloadable product -- in exchange for their email address.

Then, once you've got them on your mailing list, you can develop a relationship with them and sell more products to them over time.

Okay, so those are my top 10 suggestions on what you need to do to start getting ready for the holiday season NOW.

You have about a month and a half to accomplish as many of these tasks as you can... so it's time to get cracking!

If you do things right, you can expect to get twice as many visitors as usual.

And if you keep your conversion rate as high as it is right now -- or are able to push it even higher -- then you can expect at least twice as many sales during the holiday shopping period!

And that's a pretty good way to end the year right, don't you think?

To your holiday success,

How to boost your Google rank with free links (Hint: It's not just all about PageRank!)

2007-10-30T09:41:00.000+08:00

This process is a little more time consuming... but the links you'll get will definitely be worth it. (Not to mention all that extra traffic thanks to your improved search engine ranking!)

But before you set off in search of free links that will propel your site to the top of the search engine results, here are 5 things you need to consider:

Pay attention to PageRank -- but don't live or die by it!

When trying to find sites to link to their site, most people tend to look for ones that have a high PageRank.

(PageRank is a function of Google's toolbar that supposedly measures the importance of a given website.)

However, all this focus on PageRank has resulted in many people looking ONLY at PageRank when evaluating possible linking sites. They also spend a lot of effort trying to improve their own PageRank -- without stopping to consider whether their actions are helping their actual ranking in Google's listings.

And that is not a good thing.

The fact is, no one is really sure exactly how much Google takes PageRank into account when calculating its natural search algorithms.

For example, sites with very little PageRank can be found at the top of the search results, while sites with a high PageRank are languishing on the fourth or fifth page... or even lower!

On top of that, it's hard to tell exactly what PageRank uses as its criteria to measure a site's "authority."

Government sites such as FEMA, the IRS, and the FBI all have a PageRank of 8 out of a possible 10. Yet I can't imagine there's a more authoritative source of information on the IRS than the IRS itself!

Finally, PageRank "addicts" should know that unscrupulous webmasters can steal another site's PageRank and use it to manipulate their own PageRank numbers!

(In fact, this is what lots of shady "link sellers" do -- they sell links based on their PageRank, but often that PageRank has been artificially inflated!)

So while you should still pay attention to PageRank, it's certainly not the only thing you should look at. You need to consider what the actual rank of that site is, and how well its content relates to the content on your site.

(More about that in a moment...)
Looking for links from a commercial site? Make sure its products are complementary

There's no point in trying to get a link from a site selling something that has no relation to your business! You need to look for commercial sites that sell things that go well with your product.

If you sell the cola and I sell the glasses and ice, it could be the beginning of a beautiful joint venture relationship that provides great value to both your customers and mine.
Look for web pages with content that's closely related to the content on your page

I would argue that this is just as important as a site's PageRank, if not more so.

You want your links to come from pages whose content is as focused on the content on YOUR page as possible.

It's not just a matter of getting links pointing from another site's homepage to your homepage! Try to go deeper and more specific than that.

If you sell used tennis rackets and you find a site that talks about tennis topics in general, try to get a link on a sub-page that talks specifically about tennis rackets.

And if it talks specifically about used tennis rackets, even better.

Also look for web pages that have content related to your product or service, even if the site itself doesn't have any real relation to your business.

For example, if a popular blogger who typically writes about her daily life writes a post that directly relates to your product in some way, ask her if you can get a link on the page that has that particular blog post.

Or maybe a general information site has an article that relates to your product. THAT'S where you want your link -- right on the article page itself.

Links from general information sites can still be valuable, provided they're heavy traffic-sites with a great search engine rank.

But in general, it's more effective -- and in many cases, much easier -- to try and get a link on a web page whose content directly relates to your own, even if that site is lower down in the search engine rankings and doesn't get the same volume of traffic.
Is this a good page for a link? Consider it from the user's perspective

When you're debating whether a web page is a good link source, think about it from the perspective of the visitors to that site.

They've come to a page, and on it they see a link to a site they've never heard of before. It's got intriguing anchor text and it's embedded in content they're interested in.

Now... if they click on that link, are they going to be happy?

If they don't find what they expect to find -- based on the content of the page that led them there -- they're going to be disappointed, and they're going to leave. And they're going to think less of the site that sent them there.

So if you're going to try and get links from other sites pointing to yours, make sure the people who click on that link are going to find something valuable to them!

Offer them free information -- maybe something they can download, like a free report. Because if you don't send them to a page that makes that click truly worth their while, you're just gaming the system.
When you ask for links, emphasize what's in it for THEM

The days when you could email people and ask, "Please link to me" are long gone.

When you approach other sites owners to ask them to link to your site, what you're really asking is for them to share some of their traffic with you.

Smart website owners are jealously protective of their traffic. They're not going to share it with just anybody. The sites they recommend reflect back on them. If they tell people to go to a low-quality site, their visitors aren't going to like them very much for it!

That's why you need to emphasize the benefits of linking to your site -- both for their visitors and for them.

How will you provide value to the visitors they send you? Are you a great source of information? Will your product help their visitors solve a problem you know they're experiencing? Do you offer something the other site owner simply can't provide -- something you know their visitors want?

That's what you need to tell them in order to convince them to link to your site.

Never forget: when you ask for a link from a site, you're essentially borrowing that site's credibility, and you need to be respectful about that.

Building a network of free links definitely takes some time... but you have to remember the benefits...

Not only will you enjoy the indirect benefit of better search ranking and the traffic it'll bring you, you'll also get the traffic sent directly from the links themselves!

And all that extra traffic will make all your efforts worthwhile.

[Andrew Mallory is one of the top Internet Entrepreneur Club experts. If you want to work with him, and wanted him to review your website for just US$ 2.95, join us now by clicking here]

All Your Ebay Questions Answered!

2007-10-29T22:14:00.001+08:00

Wow... when I told you about the 99-cent trial of Derek Gehl's
brand-new eBay training system, I really opened a can of worms!
Since then I've been flooded with questions from people wanting
to know why I'm suddenly singing the praises of eBay, instead
of focusing on how to help people become successful with a
"regular" online business.

It's not an "either-or" situation, folks. You don't have to
choose between building your own "regular" online business or
getting started with eBay.

In fact, after having read Derek Gehl's new training system
-- The Insider Secrets to Selling on eBay -- I'd say anyone
who's doing one without the other is seriously missing out!
(Whether you have a "regular" business but aren't taking
advantage of eBay's massive value, OR you have a successful
eBay business but aren't doing anything to promote it off
eBay.)

So in order to clear up any confusion, I thought I'd take a
few moments to answer the top 3 questions I've received over
the past week or so regarding eBay:
===============================================================
Question #1: "Why eBay??? I want to make 'real' money, not
just make a few dollars selling junk for pennies!"
===============================================================
Here's a news flash... Selling "junk" on eBay is never going to
make you rich -- and it's not something I'd ever recommend.

The secret to eBay success is using key research tools to
discover what people are buying on eBay -- and how much they're
willing to spend. Then all you have to do is find a cheap
source of that product so you can buy it for less, then turn
around and sell it at a generous mark-up on eBay!

It's not rocket science... and there are no tricks and gimmicks
involved -- just steady, reliable income, and the chance to grow
a huge opt-in list of people you can sell other products to in
the future.

It might not be as "sexy" as the one-in-a-million chance of
launching a website that starts making 1000s of dollars
overnight. But it's way more of a sure thing -- and
personally, I find a guaranteed extra $1,000 a month
sexier than a distant longshot any day of the week!
===============================================================
Question #2: "I've been pouring all my free time and money
into my online business -- now you're saying I need to start
all over again with eBay?"
===============================================================
For goodness' sake, no! If you're smart, you should use eBay to
help you grow your "regular" online business -- not replace it!

Not only is eBay an excellent place to do valuable market
research -- so you know what your potential buyers are buying
(and why!) -- it also allows you to grow a huge opt-in list of
people you can sell to, before your off-eBay site is even up
and running!

Imagine that -- being able to drive thousands of interested
buyers to your site the very same day you launch it!
===============================================================
Question #3: "I already have a profitable online business. Why
should I bother with eBay?"
===============================================================
My answer is, I guess it depends on how happy you are with your
traffic numbers.

If you're getting so much traffic that it's crashing your server
and you literally don't know what to do with it, then you
probably don't want to use eBay to send more visitors to your
site.

BUT -- if you're getting less than 500 visitors a day, or if
you're getting more than that but your visitors aren't
converting to sales -- then you should seriously consider eBay.

It's a great way to drive highly targeted visitors to your site.

Remember, these are people you've found on the world's largest
marketplace, which means they're enthusiastic online shoppers!

They're exactly the kind of people you want to introduce your
products to.

I hope that clears up any misunderstanding about how eBay can
help you grow your "regular" online business. If you're
interested in learning more, I urge you to visit:

http://www.auctiontips.com/t.cgi/923527/powersellers

P.S. I talked to Derek yesterday and he told me he has only a
few 99-cent trial copies of his eBay training system left. Once
they're gone, the only way you'll be able to get this powerful
new training system is by paying the full price of $197.

So hurry -- get your copy before they all fly off the shelves!

Go to: http://www.auctiontips.com/t.cgi/923527/powersellers

I am Angry at Derek Gehl And I File A Formal Complaint!

2007-10-28T06:56:00.001+08:00

"Why I'm Completely FURIOUS At Derek Gehl
and His Team Of Internet Marketing Experts..."

(And How I Managed To Score You Some FREE Stuff
By Laying A Formal Complaint...)

I've been doing business online for a lot of years now.

More than I can count...

So when I saw what Internet marketing guru Derek Gehl started doing about 2 weeks ago, I was more than a little miffed...

... I was downright furious!

See, over the years I've joined a lot of "free" Internet marketing communities. You've probably seen them... Discussion forums and chat rooms hosted by other so-called Internet marketing experts.

You're promised "unlimited access" to these gurus... But you almost NEVER see them online. And they rarely stoop to answer questions from us "little guys."

So you're left talking to other wanna-be entrepreneurs, which is great when you need moral support. But if you want to learn how to make REAL money online, who do YOU want to talk to...?

The guy who is making squat for sales with his brand new website?

Or, the guy who is making MILLIONS online every year?

Yeah, me too! I want to talk to the guy who's making millions!

Until a couple of weeks ago, though, getting access to these millionaire gurus was almost impossible because, not surprisingly, access came with a hefty price!

I don't know about you, but $8,000-$25,000+ for personal one-on -one coaching was waaaay outside my budget when I was getting started.

So that's why, when I saw what Derek Gehl and his team of Internet marketing experts who have generated over $60 MILLION in online sales have started doing...

... I nearly blew a gasket!

Derek has just started giving his private list of customers and subscribers UNLIMITED business advice from his very own team of experts...

... For the ridiculous investment of just $2.95.

And when I say "unlimited" business advice, I mean that on any business day, you can pop into Derek's thriving "Internet Entrepreneur's Club Forum" and ask his private team of experts ANY question about your business.

For example, in the forum, Derek's team of experts will give you...

>>	UNLIMITED reviews of your website, loaded with actionable ideas you can immediately apply to increase your sales! (These reviews alone are easily valued at $3,000 to $5,000 each!)
>>	UNLIMITED reviews of your salescopy, again, packed with ideas for simple (and sometimes dramatic) changes you can test to increase your sales! (I've seen sites increase their sales 300% and MORE using their advice!)
>>	UNLIMITED advice from Derek's own private SEO expert -- so you can increase your sales with FREE traffic from Google!
>>	UNLIMITED reviews of your current traffic campaigns including your PPC activity, blogging strategies, email campaigns, and MORE! (I saw one guy make £5,626 in just 12 days!)
>>	UNLIMITED help generating NEW business ideas and NEW sources of revenue for your existing business!

... And what's more, Derek's team of experts guarantee they'll get back to you with a thoughtful, personal answer to your question, for YOUR business -- within 48 hours!

And what's even more amazing is... they do!

Which is why, after seeing all the glowing reviews and raving success stories this members-only club has been generating, I was pretty darn upset to see Derek giving it away to his customers and subscribers ONLY -- for just $2.95!

After all, I've been recommending Derek Gehl and his team at the Internet Marketing Center as a resource for quite some time now...

... What about MY customers and subscribers?

So I called up Derek's office, and spoke directly to his joint venture coordinator, and made it clear that I didn't think it was fair that IMC was keeping this $2.95 deal JUST for their own clients and subscribers.

And while I never did manage to get through to Derek directly, I did manage to score one heck of a deal for you!

Here's the scoop...

Derek's team has secretly released a membership sign-up page to a very select handful of their business associates... and I managed to get on this exclusive list.

Between all of us, we've been given permission to give away 250 of these $2.95 Trial Memberships...

But that's it!

Derek is adamant that his team of online experts don't get burnt out -- so he's made it clear that he's considering closing the doors to future members VERY SHORTLY!

So if you'd like the benefit of UNLIMITED Internet marketing advice, including business ideas, website reviews, salescopy advice, traffic secrets, and MORE...

... All from the same team of experts Derek has used to grow his business to over $60 Million in online sales...

... Then you need to move fast and click the link below to claim your $2.95 Trial Membership (which, incidentally, includes TWO incredible FREE Bonus Gifts) before they're all gone and Derek closes the doors!

Click Here Now to Get Your Trial and FREE Gifts.

Derek Gehl Secrets To Become An Ebay Powerseller

2007-10-27T05:47:00.001+08:00

"The Insiders Secrets of an eBay Millionaire” is not a another "me too" Ebay product or couse. It's a thorough study of the techniques to making a generous living on eBay. Derek Gehl and the whole team of Internet Marketing Center have teamed up to produce a detailed eBay success system on how to navigate eBay, find the right products and enjoy profitable online auctions.

I have made a review about this excellent Ebay course last December, and as I reread the course again, I found something new hence this new review.

The only part that was difficult for me is the length of time it took to study and digest the material included. There is so much information you will probably have to revisit the books until they become second nature. Derek’s claim that you will be up and running on eBay in the next 24 hours is a little ambitious. Take your time and really let the information sink in.

For years, Derek's elite team of eBay PowerSellers have been working one-on-one with hand-picked students, teaching them how to build successful eBay businesses. (Many of their students start making $1,000 to $10,000 a month in a matter of weeks! Just imagine the difference that kind of money could make in YOUR life.) And for the first time ever, these expert eBay PowerSellers have agreed to let Derek put their proven eBay success system down on paper, so anyone can use it to claim their share of the incredible $158,000,000 spent on eBay every single day! You'll discover top-secret eBay strategies on how to...

I'm talking about information like...

Where to find in-demand products that you can buy for cheap and resell for massive profits!

How to attract TONS of bids and make HUGE profits on every single auction you list!
How to CREATE stunning listings that grab the eyeballs of eager bidders!
How to easily rake in even MORE cash by establishing a glowing feedback rating!
How to eliminate 90% of all eBay headaches by setting up foolproof payment and shipping systems!
Techniques for driving 1,000s of qualified bidders to YOUR auction listings!
And much more!
And if you have an existing Internet business, they can show YOU how you can use your current business to tap into the 8,000,000 visitors who come to eBay every day!

I give this eBay profit system the highest rating possible!

This totally redesigned course includes a huge 339-page guidebook PLUS a comprehensive 6-disc Multimedia Action System...

... and contains every tip, strategy, and secret there is for getting started on eBay today, earning your first profit by tomorrow -- and making a life changing income of potentially $120,000 or MORE in your first year!

PLUS -- you'll have access to an exclusive Online Resource Center packed with additonal information, printable worksheets, and research spreadsheets you can customize to fit your own personal needs!

AND -- you'll get case studies and interviews with people just like you who've taken the leap and built their own successful eBay businesses... you'll get a Quick-Start Video Series that features Derek's eBay experts walking you through the basics of selling on eBay... and you'll get a huge library of tools, links, and resources that will save you time and make you money!

And if that's not enough, there's even an easy-to-follow guide to selling digitally delivered products and eBooks on eBay, including the resale rights to sell their very own eBook on eBay!

I strongly urge you to check out this all-new eBay profit-generating system as soon as possible!

Click here for a FREE preview.

The Tipping Point In Your Business

2007-10-26T10:38:00.001+08:00

Let me let you in on a little secret...

Think you need to be a technical wizard to score a top 3
ranking for your website in Google, Yahoo, and MSN?

Wrong!

The truth is this:
You CAN skyrocket your site to the top of the major search
engines in as little as 30 days, and expose your online
business to millions of potential customers.

The PROOF is the more than 3,000 website owners -- both
e-business newbies and experienced Internet marketers -- who
have already used a secret SEO formula to propel their
websites to the tops of the search engines...

And I'm talking #1 and #2 rankings in Google, Yahoo, and MSN!
To find out exactly how they are driving 1,000s of targeted
visitors to their sites -- for the price of a cup of coffee!
-

- click here now:
http://www.marketingtips.com/trafficstampede/t/923527
This will be the "tipping point" in your business...

... For just $2.95, you'll discover what your competitors don't
want you to know, and leave them wondering what happened to all
of their website traffic!

All the best,

P.S. The guy who came up with this "secret formula" attracts
11,000 - 12,000 visitors a DAY to his site. Imagine what you
could do with that kind of traffic!

Click here to continue:
http://www.marketingtips.com/trafficstampede/t/923527

How To Get Top Rank In Google

2007-10-26T02:29:00.001+08:00

Would you like to discover how to flood your website with FREE
traffic with #1, #2, or even #5 rankings in Google, Yahoo and
MSN?

If your answer is "Yes," then I have great news for you.
I just found out that for the first time ever, Internet
marketing powerhouse Derek Gehl is giving away 30-Day Trials
of his exclusive "Search Marketing Lab."

For the next 30 days, you'll get an "all access" backstage
pass to Derek's private search marketing testing labs where,
using his tutorial videos, breaking news reports, and
discussion forum, you'll discover how to flood your website
with unlimited FREE traffic from Google, Yahoo, and MSN...
.

.. Using the same *secret formula* Derek has used to beat out
294 MILLION competitors for #1 and #2 rankings for three years
running.

To get your 30-Day Trial Pass to Derek's "Search Marketing
Lab," visit:

http://www.marketingtips.com/backstage-pass/t/923527

I look forward to seeing you in the search results!

All the best,

P.S. Derek is only offering this 30-Day "backstage pass" for
a very limited time, since anyone who signs up for this trial
gets unlimited access to his own, private SEO genius, "Nicole."

Her time is limited and as you can imagine, Derek wants her
working on HIS businesses. So as soon as she's reached maximum
capacity (which I expect will happen quickly), this page will
be coming down.

To get your 30-Day Trial Pass to Derek's "Search Marketing Lab'
before it's too late, visit:
http://www.marketingtips.com/backstage-pass/t/923527

I'm Not Harry Potter, But...

2007-10-23T21:18:00.000+08:00

Do you ever wish you could wave a magic wand and solve all
the challenges you experience as you grow your online
business?

Sure would be nice, wouldn't it?

Well, I'm sorry to say, I'm not Harry Potter and I don't
have any magic wands to give you.

But I can point you in the direction of the next best
thing...

... a private Member's Club where you can receive round-
the-clock advice from successful Internet marketing
professionals -- PLUS:

>> Online training videos on "must-know" topics such as,
"What to sell online for MAXIMUM profits"

>> Exclusive interviews with industry giants, such as
living legend Brian Tracy

>> Scores of free and heavily discounted tools that are
essential for building your business

... as well as tons more!

And right now, you can get your hands on a full 30-day
trial membership to the Web's most powerful
Internet marketing community for just $2.95!

To learn more about this limited-time opportunity, click
here to continue:

http://www.internetentrepreneurclub.com/norisktrial/t/ 923527

I hope you find the experience "magical"!

All the best,

P.S. The marketing professionals in this "Club" helped
22-year-old musician Aaron Beats double his traffic
numbers and increase his sales by 300% -- in less than
a month ! You can get these same experts working for
you by visiting:

http://www.internetentrepreneurclub.com/norisktrial/t/ 923527

Dirt Cheap Business Tips To Help You

2007-10-23T21:12:00.002+08:00

I just got an email from Derek Gehl that I wanted to share
with you.

(Derek is one of the Internet marketing gurus who I truly
respect, and whose advice I always follow. He was instrumental
in helping me get started online all those years ago.)

He wanted to tell me that he has just opened the doors to
his exclusive online community "The Internet Entrepreneur
Club" and is currently accepting new members on a 30-day trial
basis.

Then he asked if I knew anyone who might be interested in
taking his Club for a "test-drive"...

... And take full advantage of the round-the-clock access to
his team of
experts... the online training videos available
ONLY to Club members... and
the chance to sit in on exclusive
interviews with industry giants, such as
living legend Brian
Tracy...

... For the stupidly low price of only $2.95!

Well, as soon as Derek told me this, I knew I had to pass the
information on to you. Because chances like this don't come
along very often.

(Usually it costs $5,000 or MORE to get an online marketing
professional to analyze your site or your business idea...
to get that kind of expert assistance for the price of a
"Big Mac" is practically unheard of.)

But Derek only has a limited number of these trial memberships
available, so if you don't act immediately, you're going to
miss out!

You can learn more about "The Club" and the privileges of
membership by clicking to continue here:

http://www.internetentrepreneurclub.com/norisktrial/t/923527

All the best,

P.S. Derek is going to be holding an exclusive interview
with entrepreneurial legend, Brian Tracy, on October 18th.

Make sure you're able to listen to it by visiting (FREE-Click Here Only!):

The Businessman's Balance Sheet

Exabytes New Website Design Review

10 Steps That Can Rescue Any Ecommerce Website From Low Sales

Review Of Insider Secrets to Marketing Your Business on the Internet Version 2008!

Free Reality Marketing Video

Derek Gehl Cheaper Than Seminar Protege Boot Camp Review

"Have you heard the news? The Internet has CHANGED! There's A New Way To Make Money Online

10 Tips You Can Do To Your Site To Make Extra Profits, Before It Even Completed!

Earn More Profits By Selling These Hot In Demands Product On Ebay

How To Make Sure Your Listing In Ebay Sells? Tell a Story Buddy!

Two Brandon Dupsky And Derek Gehl Ebay Best Tips

"Discover how you can claim YOUR portion of the $158,000,000 spent on eBay — every day of the week!"

Review: "The Insider Secrets to Selling on eBay" by Derek Gehl and the Internet Marketing Center's Advanced eBay Mentoring Team

"Discover the EXACT formula we use to attract 1,000,000+ visitors to our websites each year!"

Quick Tips On How To Improve Your Ebay Sales

Ebay Tips Tricks| Attention Powerseller | How To Manage Negative Feedback In EBay

4 Tips To Double Your Sales and Profits From Ebay

Is Web 2.0 Social Media Marketing Is Really That Big?

Specific Words That Can Help You Sell More From Your Website

Seven Ideas For Your First EBook Information Products

"Discover the EXACT formula we use to attract 1,000,000+ visitors to our websites each year!"

InfoBizCreator From Internet Marketing Center Review

Read This and Save $100 Due to 'pancake' Mishap (If you are going to buy Derek Gehl Insider Secrets to Marketing Your Business on the Internet For Big Discount

What Products Are In Demands Online in 2008!

Three Quick Tips To Spruce Up Your Site For Black Friday

Why the Best Internet Marketing Strategies Are Flat-out Useless Without This Unsung Hero of the Business World

"Discover the EXACT formula we use to attract 1,000,000+ visitors to our websites each year!"

Profits Wildly From The Most Popular Product On The Internet Today | Here's How!

You Are Losing 80% of Potential Sales If You Did Not Have Opt in Lists (Tips to boost Opt in Rate if you already have)

"Discover how one guy made $291,756.42 and attracted 44,901 new opt-in subscribers in the last month alone!"

What make YOUR business unique? And have you told your potential buyers about it?

What I Learned from My Good Friend and Colleague, Corey Rudl -- Genius Internet Marketer, Inspirational Leader, and Mentor to Thousands.

7 Marketing Tips That Will Help You Sell Loads More Stuff This Christmas Season

"Discover the EXACT formula we use to attract 1,000,000+ visitors to our websites each year!"

Derek Gehl The Insider Secrets to Marketing Your Business on the Internet no hold barred REVIEW

Insider's Tips On How To Make More Money For Your Auction in Ebay

Do You Make These 7 Mistakes That Can Destroy Your Internet Business? (Legal Problem)

Your Password For Internet Entrepreneurs Club

Quickie Tips To Turn Your Visitors Into Buyers

Secrets To Their Success No Hold Barred Interview Review

SCAM ALERT ** Business In A Box Review

How To Increase Buyer Confidence And Persuade Them To Buy

Successful Online Business Plan Joseph Kulp Is Superb!

Easy Ecommerce Web Design Strategies

Four Things You Must Ask Before Hiring a SEO Consulting Firm

"Discover the EXACT formula we use to attract 1,000,000+ visitors to our websites each year!"

Latent Semantic Indexing Explained (in depth)

The top 10 things you need to do NOW to prepare for the year's biggest shopping season

"Discover the EXACT formula we use to attract 1,000,000+ visitors to our websites each year!"

How to boost your Google rank with free links (Hint: It's not just all about PageRank!)

All Your Ebay Questions Answered!

I am Angry at Derek Gehl And I File A Formal Complaint!

Derek Gehl Secrets To Become An Ebay Powerseller

The Tipping Point In Your Business

How To Get Top Rank In Google

I'm Not Harry Potter, But...

Dirt Cheap Business Tips To Help You

"Discover the EXACT formula we use
to attract 1,000,000+ visitors to our websites each year!"

"Discover the EXACT formula we use
to attract 1,000,000+ visitors to our websites each year!"

"Discover the EXACT formula we use
to attract 1,000,000+ visitors to our websites each year!"

"Discover how one guy made $291,756.42
and attracted 44,901 new opt-in subscribers
in the last month alone!"

"Discover the EXACT formula we use
to attract 1,000,000+ visitors to our websites each year!"

"Discover the EXACT formula we use
to attract 1,000,000+ visitors to our websites each year!"

"Discover the EXACT formula we use
to attract 1,000,000+ visitors to our websites each year!"