10 Steps That Can Rescue Any Ecommerce Website From Low Sales

Imagine: After weeks of hard work, your website is finally live. You've officially been open for business an entire week. And yet you haven't made any sales.
Not. One. Single. Sale.

Arggh!

Don't despair -- we've all been there before. In fact, it's one of the most common problems people ask us to solve for them.

Here's something that'll help ease the pain of turning a "dud" site into one that rakes in the profits...

IMC's surefire "My Website Ain't Making Money!" troubleshooting checklist!
If you recently launched a new web site and aren't getting the results you expected, you need to ask yourself every single question on the list below, starting at number one. Once you're able to answer "yes" to all ten questions, I guarantee the sales will come rolling in.

Print out the following checklist and start your troubleshooting right now:

#1. Is there actually a market for your product?
By that I mean, are you positive you're selling a product or solution people are actively looking for online -- and not finding? That is the formula for a successful business.

The best way to answer this question is to do keyword research with a tool like Keyword Discovery or Wordtracker to confirm whether people are using search engines like Google and Yahoo to hunt for something just like your product -- but not finding it.

It all comes back to supply and demand... You want to make sure people actually want to buy your product before you try to sell it!

#2. Are you getting enough traffic?
Before you can really judge your website's effectiveness, you need at least 1000 unique visitors (not pageviews). If you've only had 100 visitors and haven't made a sale, be patient!

You just need more traffic.

Once you've had 1000 visitors, then you can begin to assess how effective your site really is.

#3. Are you getting the right kind of traffic?
If you've had 1000+ visitors to your website and you still haven't made a sale, find out where your traffic is coming from. That'll help you know if it's targeted or not.
(By "targeted," I mean, visitors who are actively seeking out your product and are therefore extremely likely to buy it.)

The best way to get the RIGHT traffic to your site is by bidding on extremely targeted keywords in the pay-per-click search engines.

If you drive 1000 visitors to your site -- using extremely targeted keywords in your PPC ads -- and you still don't make a sale, then we know the problem isn't the quality of traffic you're getting. It's your website.

So let's take a look at that next...

#4. Is your headline effective?
If your site doesn't have a compelling headline that clearly communicates a powerful benefit, your potential customers aren't going to stick around to see what you have to offer.

Writing a better headline is typically the easiest way to fix a floundering website. If you get more people to stay on your site and read your offer, more people will buy your product.

#5. Are you distracting your visitors from your main sales message?
You need to get rid of everything that encourages your visitors think of something other than the product you're selling and the problem it solves.

This includes: links to other websites, Google Adsense ads, banner ads for other products, free articles that don't support the sale... the list goes on.

Keep your visitors focused only on buying your product -- and your sales will go up.

#6. Are you using testimonials effectively?
Like I said in last week's editorial, testimonials are one of your most powerful selling tools.

Nothing says, "Buy it now!" like an unbiased third-party recommendation.

If your site is brand new and you don't have any testimonials yet, give your product to a few friends and ask them to provide you with testimonials on how well it worked for them.

#7. Does your guarantee take away the risk of buying?
A good guarantee is an essential selling tool -- especially on the Internet. Unless you're a major brand (like Sony, Wal-Mart, Pepsi) that your customers inherently trust, you need to let them know you'll stand behind your product.

Reassure them that if they're not 100% satisfied they can return it to you and get all their money back. And remember, a longer guarantee usually results in more sales -- and fewer refunds!

#8. Is your price too high? Or too low?
Most people know that if you price your product too high, you'll hurt your sales. But this can also be true if your price is too low.

People get suspicious when the price is far below their expectations. They think it's probably "too good to be true" -- and as a result, they don't feel confident making a purchase.

#9. Is your ordering system easy to use?
Just because you can figure out how to navigate through your ordering process, it doesn't mean your average customer can.

If you want to make sure your ordering system is "user-friendly," find a few friends who aren't very Internet savvy and get them to order your product.

Watch over their shoulders and take notes. Where did they get stuck?

Make sure you fix whatever problems they encountered -- because your potential customers are encountering them, too -- and most likely leaving your site in frustration without buying!

#10. Do you have good salescopy?
If you aren't using well-written salescopy to sell your product, then you'll never achieve online success. It's that simple.

Your copy needs to use all of the selling tools I mentioned above to present a strong, linear sales message. It doesn't matter whether your particular site needs short copy or long copy, the fact will always remain: Your product isn't going to sell itself! You need words to do the job.

So there they are... the 10 questions we ask whenever we look at a website that's not turning visitors into sales. I have never answered "yes" to all 10 questions without seeing a substantial improvement to the site's conversion rate.

Now, if you're scratching your head, wondering what a good salesletter looks like... how to test pricing... how to write a headline... or how to use the pay-per-click search engines -- then I have to be honest and tell you, you need more help than we can provide in a single newsletter!

If you want detailed, step-by-step training on everything I mentioned above, then click here for a FREE ONLINE Business REALITY video!

Review Of Insider Secrets to Marketing Your Business on the Internet Version 2008!

This #1 best-selling course has helped hundreds of thousands of e-business owners successfully market their products on the Internet.
“Insider Secrets” leads our clients step by step through the essentials of starting and growing a profitable online business -- to our most advanced Internet marketing strategies. Insider Secrets 2008 -- the ultimate driver's manual for online success And this year, we're certain this version of the course is going to blow all its predecessors OUT OF THE WATER...

... Because we've gone back to the drawing board and rebuild the ENTIRE course from the ground up, in order to be 100% certain it does the BEST possible job of teaching ANYONE -- from the rawest beginner to the most advanced marketer -- everything they need to know to make MORE money online in 2008.

This brand-new Course is a staggering 900 pages of high quality proven content and now includes a ton of new video training!

Here’s the 2008 Course Outline:

Step #1. Find Your Niche Market
Step #2. Set Up Your Business To Sell The Right Solution
Step #3. Write Compelling Salescopy That Turns Visitors Into Buyers
Step #4. Design A Website That Compels Visitors To Take Action
Step #5. Use An Opt-In Form To Collect Leads And Build Customer Relationships
Step #6. Drive Visitors To Your Website And Start Making Sales
Step #7. Use Pay-Per-Click Advertising To Get Traffic Fast
Step #8. Attract Free Traffic By Optimizing For The Major Search Engines
Step #9. Use Email Marketing To Build Customer Relationships And Make More Sales
Step #10. Harness The Power Of Affiliate Programs For More Traffic And Sales
Step #11. Test, Track, And Optimize Your Marketing For Maximum Results
Step #12. Add New Revenue Streams To Grow Your Profits

BONUS ITEM IF YOU GET IT NOW

Bonus Book - Use New Media And "Web 2.0" To Make Your Online Business Social
DISC 1: Video - Find a Profitable Niche Market
DISC 2: Video - Write Salescopy that Compels Visitors to Take Action
DISC 3: Create a Winning Pay-Per-Click Ad Campaign
DISC 4: Video - Optimize Your Website for Top Search Engine Results
DISC 5: Rolodex and Swipe Files
DISC 6: 7 Case Studies and 3 Website Reviews/Makeovers

Click here to start your own internet business NOW~!

Free Reality Marketing Video

Are you sick of all the puffed-up marketing hype running
rampant on the Internet these days?

... Then you have GOT to check out this free instructional
video from online marketing genius, Derek Gehl:
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Derek has accomplished what no other marketer has ever done...

In just 30 minutes, he gives you the complete "3-D" snapshot
of the steps you absolutely MUST take in order to build a
REAL money-making online business.

Derek DOESN'T stoop to making false promises -- he simply
cuts straight to the chase and tells it exactly how it is.

(And bursts a lot of "marketing hype" bubbles along the way!)
If you're tired of being bombarded by emails that promise to
"revolutionize" online marketing with the "NEXT BIG THING!"...

... And you simply want to UNDERSTAND the "bare bones"
essentials of building a successful online business once and
for all...

(And save yourself $1000s by NOT getting sucked into buying
over-hyped products that don't fit your current needs!)

... Then you need to watch this video NOW:

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I guarantee it'll give you a better understanding of what you
REALLY need to do to build a successful business that makes
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All the best,

Sabri

P.S. This video is NOT for "magic bullet" seekers who are
looking for a get-rich-scheme that'll make them millions
overnight! Such a thing just doesn't exist... and in
this video, Derek explains why:
http://www.marketingtips.com/reality-101/t/923527

Derek Gehl Cheaper Than Seminar Protege Boot Camp Review

"Video Clips Reveal How A Regular Guy Turned A $25 Investment Into $60,000,000 Using The Internet!" Product Review: Derek Gehl's latest video training series "The Internet Millionaire's Protege Bootcamp Videos" Let's face it... ... Not everyone can afford to drop $2,000 to $5,000 to fly half-way across the country to attend a 'live' Internet marketing bootcamp. That's why I was happy to see world-renowned Internet marketing expert Derek Gehl release his very latest seminar in a massive package of 6 DVDs with accompanying 147-page workbook. Here's a picture of everything you get: ... It's huge, right? Of course, it's NOT just pretty packaging! In this presentation, Derek tells you exactly how he worked with his mentor, Corey Rudl, to transform a $25 investment into over $60,000,000 in online sales! If you've never had the privilege of seeing Derek speak 'live' before, you should know that this guy believes in packing TONS of his latest moneymaking secrets into his weekend bootcamps... (Very unusual given that most seminar presentators will only give you a TASTE of what they know, and then spend the rest of their stage time peddling their wares!) ... There's no fluff, and Derek is a VERY dynamic speaker which makes him easy to listen to -- and actually pretty hilarious at times! So in this 6 DVD package, you'll get over 7 hours of video footage where you'll discover... >> How to start an Internet business in as little as 48 hours -- and be generating profits by the following weekend! >> PLUS, how to grow an EXISTING Internet business by driving 1,000s of buyers to your website using Derek's FREE and dirt-cheap traffic strategies... plus how to convert these visitors into $1,000s in NEW sales instantly! >> The #1 research tool for finding NEW lucrative business ideas that absolutely NO Internet business owner can afford to be without... and how to access it for FREE! >> Secret strategies for establishing lucrative partnerships, where you do the "selling" and collect 35% to 55% of the profits while your partner looks after actually "fulfilling" the orders. >> How to start a web site for less than $100! If you're just getting started, you probably don't have a big budget. So I'll show you how to start using cheap and FREE resources, then how to "upgrade" when the sales start rolling in! >> How to develop a brand-new product (for FREE!) in less than 2 weeks. >> How to rank at the top of the search engines and directories (like Google, Yahoo, AltaVista, ODP, AllTheWeb, Ask, and more!) ... Plus tons more, so you can watch the video highlights of Derek's ENTIRE two-day seminar -- right from the comfort of your own home! Remember: The strategies that Derek shares on these DVDs have already been successfully used by thousands of REAL PEOPLE to grow profitable Internet businesses that are generating incomes of $100,000... $250,000... $500,000 per year (and more!). So it's not unreasonable for you to expect that, if you watch the DVDs and follow the instructions that Derek provide, you can enjoy similar great results! I give Derek's brand-new "Internet Millionaire's Protege Bootcamp Videos" my very highest recommendation. This is a massive package, packed with over 7 hours of wealth-building strategies and resources that you'd otherwise be forced to pay $1,000s to get by attending one of Derek's few annual seminars. To start watching the videos, click here now!

"Have you heard the news? The Internet has CHANGED! There's A New Way To Make Money Online

"Have you heard the news? The Internet has CHANGED!

It's a whole new world out there... and if you don't jump on this super-hot new trend RIGHT NOW, these changes are going to crash down on your head like a tidal wave and sweep away your chances of achieving online success -- for GOOD!"

Sigh...

How many times have you seen overblown "scare" pitches like this, telling you that the world of Internet marketing has been turned on its head, and only the savvy elite will survive the changes that are coming?

Every time I see something like this, I shake my head.

Sure, the Internet is growing and evolving... But the fundamental rules for making great money online have NOT changed at all.

And it drives me absolutely CRAZY when "flash-in-the-pan" marketers use fear tactics to try and scare people into buying "The next hottest thing!"

The shocking secret is, there IS no secret!

I know that's a funny thing to hear from the guy who sells a best-selling marketing course called, "Insider Secrets to Marketing Your Business on the Internet!"

But the fact is, there is no real "mystery" involved in creating a money-making online business.

All you need to do is follow these six steps:

Step #1: Find your niche market
Look for a NEED and then find a way to fill it. And make sure that whatever product or service you come up with, people are willing to pay for it!

Also, you absolutely MUST research your competition to make sure your niche isn't overcrowded with competitors who offer perfectly good solutions to the problem you want to solve for your customers, Otherwise, there may not be enough room for your business to grow and thrive.

Step #2: Make sure you sell the right solution
You have to come up with a product or service that does a good job of solving your market's problem.

And there has to be something truly "special" about it!

You need to have some sort of "unique selling proposition" (USP) -- something that sets your product or service apart from every other product out there.

Step #3: Keep visitors glued to your site with compelling salescopy
When you have an online business, the WORDS on your site are going to be your best salesperson -- so you have to make sure they do the best possible job of selling the benefits of your product to your potential customers.

* Special Report * "Leading Internet expert reveals proven strategies for starting your own Internet business!" This special report shows you, step-by-step, how you can start a profitable Internet business in less than 48 hours... ... OR increase sales for your exisiting website in less than 12 hours! Thousands of business have started with nothing, and are now making millions, thanks to the proven test results and case studies outlined here.... To read this special profit-making report, click here now.

Step #4: Design a site that leads visitors straight to the order button
You have to make sure your website gives people exactly what they're looking for -- and makes it EASY for them to buy your product!

Step #5: Use an "opt-in" to collect leads and build customer relationships
Most people won't buy from you unless they feel like they know you.
That's why you need to capture your visitors' email addresses so you can build relationships with them over time. Otherwise, you'll only ever make a fraction of the sales you could be getting.

Step #6: Advertise your business to the people who are MOST LIKELY TO BUY
The beauty of the Internet is that you can laser-target your advertising so you only present your message to the people who are most interested in buying your product. And traffic channels like the 'Net's top search engines can help you drive thousands of qualified leads to your site -- for little or no money!

... And that's basically it!

At IMC, ALL the products we sell are based on these bedrock fundamentals of online marketing. (As opposed to, say, overnight sensations like the Web 2.0 hype!)

All of these 6 steps are essential to the success of your business.
Once you have mastered all of these steps, you will be the proud owner of a website that's guaranteed to generate you healthy profits.

HOWEVER, if you skip a single step, or do them out of order, you won't achieve the kind of success you're hoping for.

And you'll probably end up wasting a lot of time (not to mention blood, sweat, and tears) trying to correct a painful situation you never would have experienced if you had done all these steps properly in the first place!

Are you confused by any of these 6 steps, or experiencing problems implementing any of them in your business?

10 Tips You Can Do To Your Site To Make Extra Profits, Before It Even Completed!

Testing is absolutely essential if you want to improve the performance of your auction listings and maximize your profits. After all, how else will you know which parts of your sales process are pulling the best results -- and which are just pulling you down?

Luckily, eBay is the perfect platform for testing. You can run as many tests as you want all at the same time or consecutively. Run one "control" listing and then for each test listing, change one element. When the results come in, take all the elements that outperform the control and add them. Now run more tests against your new, improved control listing.

Once you find out exactly what strategies are working for you, you can duplicate your results -- which will take your eBay business to new and more profitable heights.
Let's dive in with the 10 most critical elements of your auction listings you can tweak for MAXIMUM profits:

1. Your offer. Your offer includes your main item plus any incentive items you may have included. Try emphasizing different benefits or including a couple of bonus items.
   For example, if you're selling a manual camera, try including a free roll of film with every purchase to see if that raises your final sales price. Another terrific offer to consider testing is free shipping, especially on bulk orders.
   Measurable metric: Ending price
   
2. Auction title. Your auction title is what initially captures shoppers' attention and compels them to visit your auction. So test variations of keywords, brand names, abbreviations like NR (no reserve), or variations of descriptive words.
   
   One of our advanced eBay mentors tested two auction titles against each other over the holidays: one with the word "reindeer" against a title with the word "sleigh."
   The result? The title with the word "sleigh" performed twice as well as the other -- and increased his final selling price by an average of $15 per item! If he hadn't tested, he never would have known.
   
   Measurable metrics: Number of visitors, Ending price
   
3. Subtitles. Try out a few of these at different times of the year to see if they bring more people to your auctions. Since subtitles are not searchable when someone does a basic search by title, focus on using persuasive and motivating text to get people to click through to your listing.
   
   Measurable metric: Number of visitors
   
4. eBay listing features like bold, border, or highlight. These features should be tested carefully before being rolled out on a larger scale because they'll cost you!
   
   These upgrades are easy to test; just run a listing with and without them around the same time, then compare the results.
   
   Measurable metric: Number of visitors
   
5. Gallery image. Usually the Gallery image -- the small "thumbnail" version of your picture in the search results page -- increases the number of people who will click through to your auction.
   
   But if you're selling hundreds of a particular item, definitely test a few listings without it. If it doesn't affect your final sales price or your sales volume, drop the picture. Eliminating the 35 cents it will set you back per listing can add up to considerable savings over time.
   
   Measurable metric: Number of visitors
   
   
   

   Discover the EXACT system 1,254 ‘Computer Dummies’ have already used to rake in $1,000s a DAY on eBay! “When I started a few months back, I thought that maybe if I was lucky I could earn a few extra dollars a month and fill my back pocket with a bit more spending money. Then one day, I woke up and found I'd received orders for nearly $1,000 from North America, Spain, New Zealand and South Africa! Nothing beats the feeling I get seeing my PayPal balance increasing every day. I can’t believe how far I've come considering I started out with pretty much nothing – just a vague idea that I wanted to sell ‘something’ on eBay.” We’ve already shown 1,254 self-professed ‘Computer Dummies’ how to rake in $1,000s per month selling useless “junk” from their closets, basements, and garages on eBay. To review the system they’re using, and discover exactly how you can start a FREE eBay account today, and earn profits by TOMORROW, click here now...

   
   
   
6. Your product description. Tweak your product description until it's the most compelling and most descriptive it can be. Consider adding some testimonials or moving around any photos within your description.
   
   Experiment with your product benefit descriptions, salescopy formatting, design/layout, and placement of images, and so on until you find the best combination.
   
   Remember to test only one element at a time -- for instance, you might try out four different headlines against your control, leaving all the other auction elements the same.
   
   By running all five listings at the same time, you'd know which headline worked best as soon as the auctions ended.
   
   Measurable metrics: Visitor-to-bid conversion rate, Ending price, Comparison to average price.
   
7. Pricing strategies. Finding your optimum pricing strategy can have a huge impact on the final selling price of your item. And the only surefire way to find out if you should start the bidding on your auctions low, high, or with a BIN option is to run some tests.
   
   Find out what works best for your product. Does a low starting bid result in more bids? Or does starting high increase the perceived value and encourage more sales? Some sellers find the Buy It Now option brings more profits than through bidding -- particularly if they're selling mass-produced items.
   
   The only way you'll know for sure is to test!
   
   Measurable metrics: Number of visitors, Visitor-to-bid conversion rate, Ending price
   
8. The number of photos you include. Having great pictures is one of the key elements of your sales process. They play a major role not only in generating more bids, but also in raising the final sales price. So make sure to run some test auctions with different numbers of photos to measure the impact they have your sales.
   
   Taking top-quality pictures of the items you're selling can take a lot of time and effort. So if you find that certain items sell for the same amount whether you use one picture or eight, then don't waste your time snapping a lot of useless photos that don't add any value to your listing.
   
   This is more likely to be true for cheaper items, but assume nothing, and test!
   
   Measurable metrics: Visitor-to-bid conversion rate, Ending price
   
9. Duration and timing of your auctions. Make sure you test different auction lengths per item grouping: three, five, seven, and ten days. You may be surprised at the results!
   
   Your auction will also get the most attention the first day it's posted and a few hours before it ends. Think about your target market, look at the busiest times on your auctions, and try starting and ending your auctions at different times and on different days.
   
   Measurable metrics: Number of visitors, Visitor-to-bid conversion rate, Ending price
   
10. Design elements in your description. After you've tested all the things listed so far, you can start testing your choice of font and the colors used in your description, as well as any other such design elements.
    
    Product descriptions need to be "scannable," which means that visitors to your auctions can see the key messages just by scanning the listing instead of having to read every word.
    
    Test different headline sizes, use of highlighting or bolding, and the use of bullet point lists outlining the benefits of your product.
    
    Measurable metrics: Visitor-to-bid conversion rate, Ending price

Just remember to test only one of these elements at a time so you know exactly what element is accounting for a change. Also, you should create a test for each type of product you sell. What works for one kind of product won't necessarily work for another.

Knowledge is power. Testing and tracking your results can give you exclusive access to the kind of powerful knowledge that can have a HUGE impact on your business.

Make no mistake: to truly be successful on eBay, you MUST test everything you can, and test often! Unless you do, you'll never know how much profit you're letting slip through your fingers.
And as eBay continues to put more emphasis on developing new technologies and selling techniques, ongoing testing of your auction elements becomes even more important.

 

Earn More Profits By Selling These Hot In Demands Product On Ebay

When you're looking for a product to sell on eBay, there are a lot of questions you'll need to answer: What to sell... how to find it... where to store it... how to ship it...

But imagine if most of those questions were answered FOR you.

Imagine a product that costs only time to develop… doesn’t require any inventory space… costs nothing to package and ship… and can be in your winning bidders' hands just seconds after your auction closes!

Now imagine that you can create an unlimited number of copies of this product, then create an eBay listing that runs on “autopilot,” automatically selling one copy after another!
What we're talking about is an information product -- information packaged in an electronic format such as an eBook, audio or video file, image file, or even a members-only website.
Here are just a few of the amazing benefits of creating an information product to sell on eBay:

• Sky-high profit margins: Apart from your development costs and eBay fees, whatever you charge for your info product is 100% pure profit! (Compare that to the average 20% to 30% profit margin you earn from selling a typical product on eBay!)
• Easy setup: You can create a product in a matter of hours. You don't need to know anything about technology or computer languages to prepare your product, and at the click of a button, you can have your product ready for purchase.
• No production or publishing costs : Your product is sent electronically, meaning that there are no expenses associated with producing, packaging, or stocking your product. That means your sales are nothing but pure profit!
• Free, instant product delivery: You don't have to worry about shipping and handling charges, which will always either deter your potential customers or eat away at your profit margin!
  You can even forget about taking the time or expense to ship and then track a customer's order (and deal with lost shipments).
• Automatic sales: Automation is one of the keys to success on the Internet! Information products give you the freedom to automate the delivery of your product, with the win-win combination of no-cost mass production and free, instantaneous delivery!

Let me introduce you to Internet Success Story - Ken Calhoun Fact #1: Ken has made close to $300,000 this year from his web site... this is by far the most he has ever made in his life.

Fact #2: Ken is a one-person Internet company operating from his oceanfront Hawaii Kai condo. Fact #3: Ken grossed over $98,000 in sales in 2000... his first full year online. Fact #4: Almost all of this is profit, as Ken works from home with no significant overhead expenses! Fact #5: Ken revealed the most powerful strategies he is using to generate these huge profits for you to discover in a private interview... click here now to get his full story!

As you can see, selling information is a virtually hands-free process that offers a great return on investment!

So how much can you charge for your eBook?

Well, it depends a lot on the industry you're in and the market you're targeting. But it also depends on what your goals are for your business right now. There are basically three strategies for selling information on eBay -- with three different outcomes. Let's take a look at each:

1. Sell valuable information for what it's worth. End Result: A specialty product with a killer profit margin.
   In order to sell an information product for what it's worth on eBay, you need to make sure that you have access to information that's extremely valuable -- and not available for free elsewhere.
   
   The eBooks that fetch the best prices on eBay are "how to" products. For example, you could sell the plans for a cottage, a specialty piece of software, or a step-by-step DIY manual for fixing household machinery like washing machines.
   Think of your own expertise and what you have to offer that fits this criterion. If you don't have access to this kind of highly-sought after information -- don't worry! You can still earn easy money selling a high volume of your product at a lower price point.
   
2. Sell information for less than it's worth. End result: Speedy positive feedback.
   On eBay, feedback and customer satisfaction are a big part of growing a business. And a high positive feedback rating can open a lot of doors for you as a seller on eBay, from making special eBay services available right up to attaining the coveted PowerSeller rating.
   
   Selling a low-priced information product (and we're talking 5 cents to 99 cents) is a great way for you to boost your feedback score dramatically.
   
   And when you sell information, you practically guarantee positive feedback. Consider: There are no shipping or delivery problems... no unexpected flaws or damaged items... and you'll never run out of stock! Plus, because your product is delivered right away, you'll get positive feedback in a fraction of the time you would if you had to wait for it to shipped and inspected.
   
3. Give away your information product free of charge.End result: A targeted opt-in list of email subscribers you can market to again and again!
   
   Every person who views your listings is a potential customer — but the reality is that most people who check out a listing simply won't place a bid right away.
   
   A great way to maximize the value of both bidding AND non-bidding visitors is by offering a free report, newsletter, or other information that entices them to share their contact information with you.
   
   Once they've done this, you can contact them and ask if they would like to receive news and updates from you. If they agree, you can market to them again and again!

As you can see, there are several ways to grow your eBay business selling information.
And information is a HOT seller. If you can show people that you have the exact information that will solve their problem — saving them time, money, pain, etc. — it's easy to turn their need for information into a need for your product.

If you can provide sought-after content to your market, your information product will be a success -- it's as simple as that.

So start thinking about what information you can offer, so you can start enjoying hands-free profits, a larger opt-in list, and dramatically increased feedback today!

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How To Make Sure Your Listing In Ebay Sells? Tell a Story Buddy!

I was leaning against the rails of a rusty freighter, strumming my guitar, when I met the stranger who would change my life...

Got your attention, didn't it?

There's nothing like a story to pull people in and make them stay to the finish. And on eBay, a good story in your item description can mean more bidders and a higher selling price.

When writing your item description, you should be as clear and precise as possible. Include all technical information (if applicable) and as much detail as you can find. Don't be afraid to Google your item and get even more from reliable sources!

But don't stop there!

That kind of information is what eBay shoppers expect to see from professional, trustworthy sellers. You need to go the extra mile to make your item stand out from the crowd.

If you're selling your old guitar, for example, don't just give the make, model, and serial number -- tell a personal story to hook your readers!

Okay, maybe you've never been on a rusty freighter and met a mysterious stranger... but you can explain when you got the guitar, why you liked it in the first place, what it meant to you, how you cared for it, what happened to it along the way, and the honest reasons why you're parting with it now.

When you share this kind of personal information, buyers make a connection with you and have a better idea of the item's true value in your eyes. And that makes it more valuable in theirs.

Even if you're not selling this kind of item, you can easily spice up any description --just add a few personal touches.

If you're selling DVDs, add your personal impressions of the movie or a little-known piece of trivia along with the official info you get from the back of the box. Just about anything you add to the basic item specifics will help your item stand out.

For toys, tell the buyers something about how specific children used and liked the toy. If you're selling home electronics, add a bit about the history or different applications of the item -- anything to make it unique and memorable.

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When it comes to these kinds of items, the listings all look alike, so it's easy to stand out by adding something personal.

Extreme honesty -- the warts-and-all kind -- will endear you to your buyers and prevent unsatisfied customers. Don't be afraid to tell an embarrassing detail in the item description, or say what you really thought of that movie. Humor and warmth make people like you and trust you.

We're probably all familiar with the guy who sold his ex-wife's wedding dress -- he took photos of himself wearing it and wrote two pages of woe detailing what a terrible marriage it was. His story was snarky and unflattering (and liberties were taken with the truth) but it was the story that got people visiting his auction.

He's admitted that he wrote the item description in order to get a good laugh, and possibly impress someone with his witty writing style. In the end, over 8 million people saw his listing and he sold the dress for more than triple its original cost.

That's the power of a story!

Two Brandon Dupsky And Derek Gehl Ebay Best Tips

Do you know you can increase your sales with eBay Stores ?

If you're trying to grow your part- or full-time eBay business, an eBay Store can give you a big boost. According to a 2005 eBay survey, 75% of store sellers said that opening an eBay store increased their sales!

When you open an eBay store, you're essentially getting your own personal e-commerce site on eBay. You can customize your store with your name and logo so the focus is on YOU and your products!

You don't have to be a PowerSeller or be super-advanced to open a store, either. To qualify, all you need is a feedback score of 20, OR be ID verified (eBay.com), OR just have a PayPal account in good standing.

There are three levels of eBay stores, each level offering more opportunities for personalization. If you're just getting started, the basic level (at $15.95) per month is probably all you'll need.

An eBay store allows you to customize your own web space on eBay while still tapping in to eBay's massive audience -- for a fraction of the cost of running your own e-commerce website.

You'll also be able to:

    * Showcase ALL your listings in one place, at a unique URL.

    * List your items for 30 days at a time with one low insertion fee

    * Organize your store into categories to make it easier for your customers to find what they need.

    * Allow your buyers to search your inventory using keywords.

    * Access free sales and traffic reports so you can fine-tune your sales process.

    * Send email promotions to those who have asked for your newsletter or marked you as a favorite seller.

    * Subscribe to Selling Manager Pro and automate many of the repetitive tasks that take up so much time.

Another benefit to opening an eBay store is that you'll gain access to free marketing tools. The promotion box is particularly powerful because it allows you to display pictures of more of your items within one listing.

A promo box is essentially a customized window (similar to a banner ad) which can be placed in several locations on a listing. Use them to display sale or specialty items, to highlight items that are ending soon, to encourage newsletter signups, or for anything you want to draw extra attention to.

Promotion boxes are free to use, but regular fees still apply to photos used within them.

There are a variety of ways you can use promo boxes to display your items:

    * Gallery -- Feature a single listing with a link to the item title and picture

    * List -- Show two item titles with links to your listing

    * Item Showcase -- List up to four large gallery images in a single extra-wide promotion box

    * Fully customizable with HTML -- Display listings according to your own specs.

    * Slideshow -- Show a sampling of your listings with this new promo box that scrolls through several picture listings.

    * Countdown -- Use this animated promo box to count down the time left in your listings to give visitors a reason to bid NOW.

eBay has just made some adjustments to the setup process, making it easier to select the type of box that suits your needs.

One drawback to owning a store is that your inventory items don't show up in the regular listings unless there are fewer than 30 regular listings. So you need to keep listing using the auction or fixed-price format to attract traffic to your store.

Nonetheless, eBay Stores are probably the best way to get the most exposure on eBay and gain valuable repeat customers.

To learn more about eBay Stores or to sign up for YOUR eBay store,

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Second, offer combined shipping discounts to increase sales and take the sting out of USPS rate hike

eBay has made a few changes to the combined shipping system, which gives you more control over what you can offer your customers.

Some of the changes include the ability to:

    * Set unique shipping rules for different items.

    * Set special shipping rates for sales that meet criteria you set up (e.g., free shipping with purchases over $50).

    * Set messages that encourage buyers to make multiple purchases to get your discounts.

Your customers may be even more eager to take advantage of combined shipping offers now that USPS has hiked up their postal fees.

Additional postage will be charged on letters weighing more than 1 oz., non-machinable letters, and large envelopes and packages. The new rates will take effect May 14, 2007.

For a list of frequently asked questions about the upcoming rate increase, visit the USPS website.

6. eBay UK listings no longer displayed on eBay dot-com site -- booksellers pay the price

Some UK sellers are noticing a dip in sales because of a recent change to how UK listings are displayed.

Until now, all items listed on eBay.co.uk were also displayed on eBay.com by default. But now that the number of UK-based listings has grown, eBay says that it's more difficult for US-based sellers to find regional listings.

Hardest hit by the change are secondhand UK booksellers who are seeing cuts in sales by as much as 50%, according to reports in OldBookNews.

The change really just puts the UK on the same level as several other non-US eBay sites of similar size.

Going forward, UK sellers who want to guarantee that their listings appear on eBay.com will need to list them there.

 

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Quick Tips On How To Improve Your Ebay Sales

I have a quick tips for Ebayers out there.

Link to a video in your auction listings and get massive exposure on the top social networking sites

On April 17, Bay announced that sellers can now link to videos of their items within their listings. Here's how it works:

    * Create a video using the flash animation format

    * Upload your video to one of the following social sites: YouTube, Google Video, MySpace, Microsoft Video, or AOL

    * Tag your video with keywords that describe your item so that people searching those sites will easily be able to find you

    * Link to your video within your auction listing

Just make sure you own the rights or distribution rights to your video. Also, you can't embed the video directly into your auction listing -- you can only link to it.

This is a great opportunity for you to get more exposure and drive traffic to your auction listings through the popular social networking sites -- which have exploded in popularity. So take full advantage of the massive numbers of people searching on them -- and watch your traffic spike! (And, of course, more traffic equals more sales!)

Video is also a great way for you to stand out as a seller and build rapport with potential customers -- especially if your video is entertaining. A memorable, funny video will have a better chance of being shared throughout the network... and encourage people to visit you again and again.

At the end, all this means more sale for you!

Click Here To Learn More Advanced Things About Making Money With Ebay!