I was leaning against the rails of a rusty freighter, strumming my guitar, when I met the stranger who would change my life...
Got your attention, didn't it?
There's nothing like a story to pull people in and make them stay to the finish. And on eBay, a good story in your item description can mean more bidders and a higher selling price.
When writing your item description, you should be as clear and precise as possible. Include all technical information (if applicable) and as much detail as you can find. Don't be afraid to Google your item and get even more from reliable sources!
But don't stop there!
That kind of information is what eBay shoppers expect to see from professional, trustworthy sellers. You need to go the extra mile to make your item stand out from the crowd.
If you're selling your old guitar, for example, don't just give the make, model, and serial number -- tell a personal story to hook your readers!
Okay, maybe you've never been on a rusty freighter and met a mysterious stranger... but you can explain when you got the guitar, why you liked it in the first place, what it meant to you, how you cared for it, what happened to it along the way, and the honest reasons why you're parting with it now.
When you share this kind of personal information, buyers make a connection with you and have a better idea of the item's true value in your eyes. And that makes it more valuable in theirs.
Even if you're not selling this kind of item, you can easily spice up any description --just add a few personal touches.
If you're selling DVDs, add your personal impressions of the movie or a little-known piece of trivia along with the official info you get from the back of the box. Just about anything you add to the basic item specifics will help your item stand out.
For toys, tell the buyers something about how specific children used and liked the toy. If you're selling home electronics, add a bit about the history or different applications of the item -- anything to make it unique and memorable.
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When it comes to these kinds of items, the listings all look alike, so it's easy to stand out by adding something personal.
Extreme honesty -- the warts-and-all kind -- will endear you to your buyers and prevent unsatisfied customers. Don't be afraid to tell an embarrassing detail in the item description, or say what you really thought of that movie. Humor and warmth make people like you and trust you.
We're probably all familiar with the guy who sold his ex-wife's wedding dress -- he took photos of himself wearing it and wrote two pages of woe detailing what a terrible marriage it was. His story was snarky and unflattering (and liberties were taken with the truth) but it was the story that got people visiting his auction.
He's admitted that he wrote the item description in order to get a good laugh, and possibly impress someone with his witty writing style. In the end, over 8 million people saw his listing and he sold the dress for more than triple its original cost.
That's the power of a story!
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