When you're looking for a product to sell on eBay, there are a lot of questions you'll need to answer: What to sell... how to find it... where to store it... how to ship it...
But imagine if most of those questions were answered FOR you.
Imagine a product that costs only time to develop… doesn’t require any inventory space… costs nothing to package and ship… and can be in your winning bidders' hands just seconds after your auction closes!
Now imagine that you can create an unlimited number of copies of this product, then create an eBay listing that runs on “autopilot,” automatically selling one copy after another!
What we're talking about is an information product -- information packaged in an electronic format such as an eBook, audio or video file, image file, or even a members-only website.
Here are just a few of the amazing benefits of creating an information product to sell on eBay:
- Sky-high profit margins: Apart from your development costs and eBay fees, whatever you charge for your info product is 100% pure profit! (Compare that to the average 20% to 30% profit margin you earn from selling a typical product on eBay!)
- Easy setup: You can create a product in a matter of hours. You don't need to know anything about technology or computer languages to prepare your product, and at the click of a button, you can have your product ready for purchase.
- No production or publishing costs : Your product is sent electronically, meaning that there are no expenses associated with producing, packaging, or stocking your product. That means your sales are nothing but pure profit!
- Free, instant product delivery: You don't have to worry about shipping and handling charges, which will always either deter your potential customers or eat away at your profit margin!
You can even forget about taking the time or expense to ship and then track a customer's order (and deal with lost shipments). - Automatic sales: Automation is one of the keys to success on the Internet! Information products give you the freedom to automate the delivery of your product, with the win-win combination of no-cost mass production and free, instantaneous delivery!
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As you can see, selling information is a virtually hands-free process that offers a great return on investment!
So how much can you charge for your eBook?
Well, it depends a lot on the industry you're in and the market you're targeting. But it also depends on what your goals are for your business right now. There are basically three strategies for selling information on eBay -- with three different outcomes. Let's take a look at each:
- Sell valuable information for what it's worth. End Result: A specialty product with a killer profit margin.
In order to sell an information product for what it's worth on eBay, you need to make sure that you have access to information that's extremely valuable -- and not available for free elsewhere.
The eBooks that fetch the best prices on eBay are "how to" products. For example, you could sell the plans for a cottage, a specialty piece of software, or a step-by-step DIY manual for fixing household machinery like washing machines.
Think of your own expertise and what you have to offer that fits this criterion. If you don't have access to this kind of highly-sought after information -- don't worry! You can still earn easy money selling a high volume of your product at a lower price point. - Sell information for less than it's worth. End result: Speedy positive feedback.
On eBay, feedback and customer satisfaction are a big part of growing a business. And a high positive feedback rating can open a lot of doors for you as a seller on eBay, from making special eBay services available right up to attaining the coveted PowerSeller rating.
Selling a low-priced information product (and we're talking 5 cents to 99 cents) is a great way for you to boost your feedback score dramatically.
And when you sell information, you practically guarantee positive feedback. Consider: There are no shipping or delivery problems... no unexpected flaws or damaged items... and you'll never run out of stock! Plus, because your product is delivered right away, you'll get positive feedback in a fraction of the time you would if you had to wait for it to shipped and inspected. - Give away your information product free of charge.End result: A targeted opt-in list of email subscribers you can market to again and again!
Every person who views your listings is a potential customer — but the reality is that most people who check out a listing simply won't place a bid right away.
A great way to maximize the value of both bidding AND non-bidding visitors is by offering a free report, newsletter, or other information that entices them to share their contact information with you.
Once they've done this, you can contact them and ask if they would like to receive news and updates from you. If they agree, you can market to them again and again!
As you can see, there are several ways to grow your eBay business selling information.
And information is a HOT seller. If you can show people that you have the exact information that will solve their problem — saving them time, money, pain, etc. — it's easy to turn their need for information into a need for your product.
If you can provide sought-after content to your market, your information product will be a success -- it's as simple as that.
So start thinking about what information you can offer, so you can start enjoying hands-free profits, a larger opt-in list, and dramatically increased feedback today!
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