Do you know what is the most profitable products ever sold on the internet today?
Of the one billion people who now use the Internet
worldwide, the vast majority are searching for information.
They're seeking financial services, looking for medical
information, checking real estate listings, chatting with
newsgroups, researching products and services... and looking
for information that will answer their questions and solve
their problems.
So what does that mean for you, the entrepreneur? It means
that information is a hot product!
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Information products can be wildly profitable!
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To profit from this overwhelming demand for information, one
of the first things you'll need is an affordable and simple
way to package and distribute information products securely
online.
And that's where eBooks come in. eBooks (electronic books)
are not only the perfect vehicle in which to package your
valuable information product, they are also easy -- and
free! -- to duplicate and deliver.
Plus, once you've put in the initial time to create them,
your costs are zero... so you keep 100% of the profits!
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Important Announcement: eBooks aren't just books anymore!
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Unlike a paper book, which can only contain words and maybe
the odd chart or illustration, an eBook can contain absolutely
anything that can be delivered over the Internet.
This means you can easily take any multimedia presentation
-- including audio and video files -- that would work on a
web site and package it in an eBook.
In fact, there are literally dozens of ways for you to use
eBooks to increase sales, capture opt-ins, generate sales
leads, and more! For example, with eBooks you can...
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- Record a video presentation of your best salesperson
pitching your product. A video sales pitch is a great
way to reach a far wider audience because you can easily
send it around the Internet!
- Create an interactive demonstration of how your product
works. People love to be able to see how something works
before they buy it, and if you capture the contact
information of everyone who views your demonstration --
you can easily follow up with these leads!
- Create "preview" chapters! This is an incredibly
powerful sales tool. You can let visitors to your site
download your eBook and read one or two chapters, and
then prompt them to "unlock" the rest of the eBook by
paying for it!
Once people prove to themselves that you are offering
valuable information, they'll gladly pay to get the rest
of it!
- Increase your sales with free or paid trials of text,
audio, or video products. It's easy to sell "free
trial" eBooks that give readers full or partial access
to your information for a limited time.
If you collect each customer's credit card information at
the beginning of the free trial, you can simply bill them
after the trial period is up. And if a customer decides
they don't want your product, you can simply shut off
their eBook access from your own computer!
- Compile audio or video interviews with industry experts.
This makes for a highly marketable eBook that is fun and
easy to create. Most people will agree to an interview
if you approach them professionally and explain how they
stand to benefit from the exposure of participating in
your eBook.
... and those are just a few examples!
eBooks have come along way from the simple electronic delivery
of text-based documents. Just use your imagination and let
eBooks help you create and distribute professional-looking
information products that will wow your customers!
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Use eBooks to create a "viral" marketing campaign and
attract swarms of new customers!
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"Viral marketing" is a strategy that encourages your
customers to pass on, or spread, a marketing message to
others. Like a virus, your message has the potential to
spread exponentially throughout online communities.
With eBooks, you now have a hot new way to take advantage of
this powerful strategy to drive floods of qualified buyers
to your web site by giving away tons of valuable information
-- and encouraging readers to share it with their friends!
With viral eBooks, word about your business can spread fast.
For example, let's say that you persuade 10 people to pass
your eBook on to their friends, and those friends each share
it with 10 of their friends, and so on. In no time at all
you will have thousands of people opening up and reading
your valuable information!
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And the greatest part is that your eBook is landing right in
the hands of your best potential customers, because readers
of your eBook will only pass it on to friends they think
will be interested in what you have to say.
It's also surprisingly easy to create a viral eBook! There
are five basic steps you need to take:
1. Create a SHORT report (10 to 30 pages) that solves a
problem OR shares valuable information about a hot
topic for a specific group of people.
2. Turn your report into a professional-looking eBook.
3. Add a "VIRAL BUTTON" to your eBook -- so any reader who
likes your eBook can easily share it with friends by
simply clicking the VIRAL "send this eBook to a friend"
button.
4. Give away FREE copies of your viral eBook -- and invite
readers to share unlimited copies with THEIR friends and
colleagues.
5. Watch as 1,000s of people share your viral eBook with
friends... who share it with THEIR friends... and so on!
Of course, right now you're probably wondering, "How does
giving away FREE eBooks translate into more SALES?"
That's a great question.
For your viral eBook to be successful, you must create a
free, information-rich product that's packed with value,
then encourage people to download it, read it, and share it
with friends.
The secret is -- DON'T SELL in the eBook.
In fact, don't even push readers to visit your web site!
Just be generous about the information you share to win the
trust and respect of these hot sales leads!
Then, wait until a few days AFTER they've had a chance to
read your eBook... and send a follow-up letter... with an
offer for your product! The key to making a viral campaign
like this successful is being able to collect the contact
information of each and every person who wants to open your
eBook.
This means that every person who wants to access your viral
eBook must be able to "register" it by providing you with
their first name, last name, and e-mail address -- so you
can follow up with personalized e-mails that contain
relevant product offers.
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WARNING: If you choose the wrong eBook software, you
could be at risk!
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It's important for you to realize that all eBook compiling
software is not created equal. To start generating 1,000s of
visitors to your web site with viral eBooks or selling
secure and wildly profitable information products, you need
to be using the right software.
If the eBook solution you use to create and distribute your
eBooks doesn't contain the following features, you could be
at risk of not being able to fully exploit all of the
benefits eBooks provide! To be effective, your eBook
compiling software must...
- Let readers share your viral eBook with a single click!
To pass your eBook along to one friend -- or a hundred! --
all your readers should have to do is click an "E-mail a
Friend" button in the menu bar of your viral eBook.
- Collect user information from everyone who reads your viral
eBook! When readers download a copy of your eBook, they
must be prompted to register their copy by entering their
own name, e-mail address, and any other information you
require.
This is a HUGE feature! If you can't follow up with
potential sales leads, you'll lose thousands of dollars in
future profits.
- Use real-time contact lists and statistics to follow up
with your readers! You need to be able to see exactly how
many people have downloaded and registered your eBook at
any time -- and review contact information you have
collected from all your readers!
This makes it simple for you to determine exactly how
quickly your viral eBook is spreading around the
Internet... and follow up later with all your potential
new customers!
- Have robust security features to keep your information
safe! To prevent thieves from "buying" your eBook,
downloading it to their computer, and then demanding a
refund, your eBook solution must allow you to "deactivate"
any eBook you've sold from right inside the software.
So if someone asks for a refund or puts a "chargeback" on
their credit card, you can simply deactivate their eBook --
making it unavailable to that user!
... And that's just the tip of the iceberg! If the eBook
software you choose doesn't have these capabilities, you
simply cannot take advantage of the awesome profit-making
and lead-generating potential of eBooks.
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Final thoughts
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As you can see, eBooks are terrific not only for selling
wildly profitable information products, but also for driving
swarms of targeted traffic to your web site by taking advantage
of their powerful viral marketing features.
However, most eBook solutions do not contain all of the viral
marketing and security features we just discussed. That's why
I'm extremely excited to announce that we've just released the
brand-new, updated version of our secure eBook publishing
software, "eBook Pro 6.0."
eBook Pro goes way beyond the basics of most eBook software
available on the market. With eBook Pro, you also get access
to "point and click" wizards that walk you step-by-step through
the entire process so you can build and start selling your
first eBook in just minutes.
Plus, the latest version of eBook Pro contains new features
for creating and distributing viral eBooks as well as
state-of-the-art security measures to ensure that your
valuable information is safe from thieves.
To learn more about how YOU can use eBook Pro to start an
eBook publishing web site, or give away FREE eBooks as
lead-generation tools, go to: this website (Click Here)
Before we wrap up, please keep in mind that eBooks have moved
well beyond the simple electronic delivery of text-based
documents. With eBooks you can now package audio and video
-- not just text -- in an attractive and easy to navigate
publication, as well as harness the contagious power of
viral marketing.
However, if you're going to use viral eBooks as a marketing
tool for your business, you can't approach writing them the
same way you would approach writing an advertisement.
You must be generous with the information you share to win
the trust and respect of your readers, which will entice
them to pass on your eBook to friends. Then, with the
contact information you have collected, you can follow up
with personalized e-mails that contain relevant product
offers.
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