Easy Ecommerce Web Design Strategies

Today I will share with you 6 Strategies for designing a website that actually SELLS.

1. WRITE AN ATTENTION-GRABBING HEADLINE
Your headline is the *MOST* IMPORTANT part of your site!

Here's why: you have LESS than 10 seconds to get your visitors'
attention, and show them you've got the perfect solution to their
problem. So the first thing they should see is a headline that
clearly states the biggest benefit your site has to offer.

Your headline should be located at the very top center of your
page in a larger font size that naturally attracts attention.

And it should tell visitors exactly how your site will make their
lives easier... save them money... save them time.. provide
additional income... or simply make them feel better.

Use bolding, italics, and highlighting to emphasize the main
benefits in your headline, so they leap out and grab your
visitors' attention.

(But don't overdo it! Nothing screams "amateur" more than a site
that has too much fancy formatting.)

2. CREATE BENEFIT-DRIVEN SALESCOPY THAT *COMPELS* YOUR VISITORS
TO BUY
On the Internet, you don't have any face-to-face interaction with
your potential buyers -- so your salescopy needs to do the job
that a real-live salesperson would do. It has to introduce your
product, explain the benefits of using it, and sell potential
buyers on the value of your offer.

When you write your salescopy, you need to speak directly to your
visitors' needs -- and you need to focus on the BENEFITS of using
your product (as opposed to your product's features).

If you're having trouble telling a benefit from a feature, here's
an example: a feature of a product might be "sturdy polished
aluminum construction." The benefit would be "lasts longer so you
save money on replacement costs."

3. FOLLOW ESTABLISHED DESIGN PRINCIPLES
When you're designing the look of your site, choose a simple
color scheme and a couple of fonts and stick with them. Nothing
looks more amateurish than a mishmash of many different fonts and
colors. Also, resist the urge to add textures or use dark
backgrounds.

People don't come to your site to admire your elaborate design
scheme. They want to know about your offer. That's why you need
to make sure they can easily read your salescopy.

Also, avoid using unnecessary graphics and images. Unless your
image is serving a direct purpose (a picture of you, a product
shot, etc.), it's going to take attention away from your sales
message. Same goes for animation, audio and video.
Remember: You're not trying to amuse or entertain with your site.
Your goal is to SELL!

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4. INCLUDE A STRONG CALL TO ACTION
Don't make your visitors guess what they're supposed to do on
your site. You must give them a strong call to action and tell
them exactly what you want them to do!

Let's say you sell a stress-relief product. Your copy might say
something like...

"After doing research and testing, I found a set of really
fabulous relaxation tapes that solved my recurring migraine
problems, improved my sleep, and increased my energy level -- in
just a few days!

Click here now to learn how they can soothe your troubles away
and lead to a healthy and happy life."

5. ESTABLISH YOUR CREDIBILITY
Why should someone buy from you? What makes YOUR information more
reliable than your competitors?  You need to provide answers to
these questions, so visitors feel comfortable buying from you.

One of the best ways to establish your credibility is to list
your accomplishments, qualifications, and experience -- so long
as they're related to your offer. Once you've sold some product
and are getting testimonials from satisfied customers, be sure to
include them on your site as well.

6. MAKE IT *IMPOSSIBLE* FOR SOMEONE TO SAY NO!
By building a lot of value into your offer, you can make people
feel like saying "no" would actually cost them money! You can
achieve this by carefully explaining how much money -- or time,
or trouble -- your solution will save them.

At the same time you need to pile on the bonuses, so people feel
like they're getting way more product than they're paying for.

So these are  my website tips in a nutshell, Sabri.

I hope you find them useful!

Of course, there's not enough room in this short article to
explain absolutely everything you need to know about site design
in detail. This is just to get you started.

If you want to get the full breakdown of everything you need to
do -- along with hundreds of other tips and strategies you can
use to be successful on the Internet -- I suggest you check out
my "Insider Secrets To Marketing Your Business On The Internet"
system.

You can read my entire system by visiting:
http://www.marketingtips.com/marketingstrategies

Or you can also get my team of expert review your website for just US 2.95 by clicking this link.
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Good luck with your business!